Rascasse Audience Intelligence

Snocks Target Market in Germany

A data profile of the people who buy, follow and care about Snocks in Germany — modelled from more than twelve digital signal sources. Snocks has an estimated audience of 2,259,443 people in Germany.

#353among Brand in Germany#163in Fashion & Accessoires

The average Snocks fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boxer shorts, Scotch and Soda (clothing), Oysho, with strongest over-indexing on Boxer shorts (33.91× the country average).

Demographically, the Snocks audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snocks fan in Germany is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Boxer shorts.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snocks profile in Germany.

Audience size
2.3M
in Germany
Gender
59.1%♀
40.9% male
Age
36.4
average years
Country rank
#2943
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Snocks

59.1% are female, 40.9% are male, average age 36.4.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Snocks audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age36.4
Estimated audience size2,259,443
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Snocks audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Snocks audience comes from Germany.

Worldwide audience distribution share by country for Snocks
CountryShare
Germany83.0%
Austria5.8%
Switzerland2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snocks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snocks customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.34×
02Rheinland-Pfalz~200K1.33×
03Bayern~400K1.16×
04Niedersachsen~300K1.16×
05Schleswig-Holstein~90K1.11×
06Nordrhein-Westfalen~600K1.10×
07Hessen~200K1.06×
08Hamburg~50K0.99×
09Thüringen~60K0.97×
10Brandenburg~70K0.93×
11Saarland~30K0.93×
12Sachsen~100K0.92×
13Sachsen-Anhalt~50K0.91×
14Bremen~20K0.76×
15Berlin~70K0.71×
16Mecklenburg-Vorpommern~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Snocks, Germany
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snocks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snocks audience
#·InterestCategoryAffinity×
01Boxer shortsFashion & Accessoires33.91×
02Scotch and Soda (clothing)Fashion & Accessoires16.78×
03The Nice GuysMovies & TV12.27×
04NapapijriFashion & Accessoires11.58×
05Reiss (brand)Fashion & Accessoires8.61×
06Superdry.Fashion & Accessoires8.34×
07OyshoFashion & Accessoires8.01×
08WE FashionFashion & Accessoires6.01×
09Gina TricotFashion & Accessoires5.60×
10ShortsFashion & Accessoires4.11×
11StradivariusShopping4.02×
12BershkaShopping3.73×
13UniqloShopping3.28×
14PrimarkShopping3.24×
15Flower bouquetHome & Garden3.02×
16ZaraShopping2.58×
17C&AShopping2.47×
18H&MShopping2.46×
19UndergarmentFashion & Accessoires2.22×
20Women's clothingFashion & Accessoires1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snocks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snocks audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.33×
CreativityOPEN1.24×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snocks audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
PatriotismCONSERVATISM0.74×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Snocks's target market in Germany?

Snocks's target market in Germany covers an estimated 2,259,443 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snocks customers?

59.1% of the Snocks audience are female, 40.9% are male, with an average age of 36.4 years.

03

Which brands do Snocks fans like most?

Snocks fans show strongest brand affinity for Boxer shorts (33.91×), Scotch and Soda (clothing) (16.78×), and Oysho (8.01×) over the country average.

04

Where do Snocks fans live in Germany?

Snocks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Snocks fans also like?

Beyond Snocks itself, the audience over-indexes on Scotch and Soda (clothing) (16.78×), Oysho (8.01×), Primark (3.24×), and H&M (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Snocks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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