Snocks Audience in Germany
Snocks has an estimated audience of 2,321,861 people in Germany. 73.6% are female, 26.4% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Boxer shorts, Scotch and Soda (clothing), Oysho, Primark, H&M.
The average Snocks fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Boxer shorts, Scotch and Soda (clothing), Oysho, with strongest over-indexing on Boxer shorts (33.91× the country average). Demographically, the Snocks audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Snocks fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 36.1 |
| Estimated audience size | 2,321,861 |
Audience persona
The typical Snocks fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Boxer shorts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 569,362 | 1.12× |
| Baden-Württemberg | 438,750 | 1.38× |
| Bayern | 437,609 | 1.17× |
| Niedersachsen | 264,801 | 1.17× |
| Hessen | 197,658 | 1.12× |
| Rheinland-Pfalz | 157,919 | 1.36× |
| Sachsen | 105,064 | 0.92× |
| Schleswig-Holstein | 91,858 | 1.1× |
| Berlin | 76,044 | 0.73× |
| Brandenburg | 66,074 | 0.92× |
| Thüringen | 57,433 | 0.97× |
| Sachsen-Anhalt | 54,525 | 0.91× |
| Hamburg | 52,885 | 1.01× |
| Saarland | 25,685 | 0.9× |
| Mecklenburg-Vorpommern | 21,497 | 0.48× |
| Bremen | 14,451 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boxer shorts | 33.91× | Fashion & Accessoires |
| Scotch and Soda (clothing) | 16.78× | Fashion & Accessoires |
| Oysho | 8.01× | Fashion & Accessoires |
| Primark | 3.24× | Shopping |
| H&M | 2.46× | Shopping |
| Gina Tricot | 5.6× | Fashion & Accessoires |
| Shorts | 4.11× | Fashion & Accessoires |
| Superdry. | 8.34× | Fashion & Accessoires |
| Uniqlo | 3.28× | Shopping |
| C&A | 2.47× | Shopping |
| Bershka | 3.73× | Shopping |
| Zara | 2.58× | Shopping |
| Stradivarius | 4.02× | Shopping |
| Napapijri | 11.58× | Fashion & Accessoires |
| Flower bouquet | 3.02× | Home & Garden |
| Reiss (brand) | 8.61× | Fashion & Accessoires |
| The Nice Guys | 12.27× | Movies & TV |
| Undergarment | 2.22× | Fashion & Accessoires |
| WE Fashion | 6.01× | Fashion & Accessoires |
| Women's clothing | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Creativity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.3 |
| DIY Mentality | THRILL | 1.18 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.1% |
| Austria | 5.9% |
| Switzerland | 2.9% |
See Snocks audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Snocks have in Germany?
Snocks has an estimated audience of 2,321,861 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Snocks fans?
73.6% of Snocks fans are female, 26.4% are male, with an average age of 36.1 years.
Which brands do Snocks fans like most?
Snocks fans show strongest brand affinity for Boxer shorts (33.91×), Scotch and Soda (clothing) (16.78×), and Oysho (8.01×) over the country average.
Where do Snocks fans live in Germany?
Snocks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 569,362), Baden-Württemberg (reach 438,750), and Bayern (reach 437,609). These three regions account for the largest share of the active audience.
What other brands do Snocks fans also like?
Beyond Snocks itself, the audience over-indexes on Scotch and Soda (clothing) (16.78×), Oysho (8.01×), Primark (3.24×), and H&M (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.