Rascasse Audience Intelligence

Boxer shorts Audience in Germany

A data profile of the people who buy, follow and care about Boxer shorts in Germany — modelled from more than twelve digital signal sources. Boxer shorts has an estimated audience of 290,074 people in Germany.

#6271among Topic in Germany#832in Fashion & Accessoires

The average Boxer shorts fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Snocks, Shorts, Oysho, with strongest over-indexing on Snocks (34.15× the country average).

Demographically, the Boxer shorts audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boxer shorts fan in Germany is more male, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Snocks.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boxer shorts profile in Germany.

Audience size
290K
in Germany
Gender
34.5%♀
65.5% male
Age
34.3
average years
Country rank
#17759
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boxer shorts fans

34.5% are female, 65.5% are male, average age 34.3.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Boxer shorts audience in Germany
MetricValue
Female34.5%
Male65.5%
Average age34.3
Estimated audience size290,074
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Boxer shorts audience in Germany
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Boxer shorts audience comes from Germany.

Worldwide audience distribution share by country for Boxer shorts
CountryShare
United States11.0%
South Korea7.2%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boxer shorts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boxer shorts fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.41×
02Hamburg~8K1.15×
03Hessen~30K1.14×
04Nordrhein-Westfalen~70K1.03×
05Baden-Württemberg~40K1.03×
06Schleswig-Holstein~10K1.03×
07Bayern~50K1.02×
08Bremen~3K1.02×
09Brandenburg~9K0.97×
10Niedersachsen~30K0.96×
11Sachsen~10K0.96×
12Sachsen-Anhalt~7K0.94×
13Mecklenburg-Vorpommern~5K0.93×
14Saarland~3K0.91×
15Rheinland-Pfalz~10K0.90×
16Thüringen~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Boxer shorts, Germany
0.89×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boxer shorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boxer shorts audience
#·InterestCategoryAffinity×
01SnocksFashion & Accessoires34.15×
02Logo TVMovies & TV29.45×
03The Nice GuysMovies & TV23.81×
04Tomboy (2011 film)Movies & TV20.77×
05Chelsea bootFashion & Accessoires15.09×
06OyshoFashion & Accessoires13.03×
07Attitude (magazine)Home & Garden12.97×
08Pink (Victoria's Secret)Fashion & Accessoires12.52×
09In TimeMovies & TV11.79×
10ShortsFashion & Accessoires9.13×
11Flower bouquetHome & Garden6.45×
12Sun tanningBeauty & Wellness6.10×
13Underground hip hopMusic & Radio5.73×
14Self-helpHealth5.44×
15Farmers' marketFood & Beverages5.08×
16Road tripTravel & Leisure4.85×
17Street photographyTechnology & Electronics4.13×
18GamingGames4.09×
19Landscape photographyTechnology & Electronics4.06×
20Crossfit TrainingSports4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boxer shorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boxer shorts audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.78×
Healthy LifestyleBALANCE1.21×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boxer shorts audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.56×
Quality AwarenessPREMIUM0.58×
IndividualismJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boxer shorts have in Germany?

Boxer shorts has an estimated audience of 290,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boxer shorts fans?

34.5% of Boxer shorts fans are female, 65.5% are male, with an average age of 34.3 years.

03

Which brands do Boxer shorts fans like most?

Boxer shorts fans show strongest brand affinity for Snocks (34.15×), Shorts (9.13×), and Oysho (13.03×) over the country average.

04

Where do Boxer shorts fans live in Germany?

Boxer shorts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boxer shorts fans also like?

Beyond Boxer shorts itself, the audience over-indexes on Shorts (9.13×), Oysho (13.03×), Flower bouquet (6.45×), and The Nice Guys (23.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Boxer shorts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boxer shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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