Boxer shorts Audience in Germany
Boxer shorts has an estimated audience of 290,074 people in Germany. 34.5% are female, 65.5% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Snocks, Shorts, Oysho, Flower bouquet, Pink (Victoria's Secret).
The average Boxer shorts fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Snocks, Shorts, Oysho, with strongest over-indexing on Snocks (34.15× the country average). Demographically, the Boxer shorts audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Boxer shorts fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 34.3 |
| Estimated audience size | 290,074 |
Audience persona
The typical Boxer shorts fan in Germany is more male, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Snocks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,606 | 1.05× |
| Bayern | 48,488 | 1.04× |
| Baden-Württemberg | 40,962 | 1.03× |
| Hessen | 26,609 | 1.2× |
| Niedersachsen | 26,475 | 0.94× |
| Berlin | 20,187 | 1.56× |
| Sachsen | 12,816 | 0.9× |
| Rheinland-Pfalz | 12,665 | 0.87× |
| Schleswig-Holstein | 10,526 | 1.01× |
| Brandenburg | 8,725 | 0.97× |
| Hamburg | 7,825 | 1.19× |
| Sachsen-Anhalt | 6,472 | 0.86× |
| Thüringen | 5,553 | 0.75× |
| Mecklenburg-Vorpommern | 4,485 | 0.81× |
| Bremen | 2,692 | 1.09× |
| Saarland | 2,572 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snocks | 34.15× | Fashion & Accessoires |
| Shorts | 9.13× | Fashion & Accessoires |
| Oysho | 13.03× | Fashion & Accessoires |
| Flower bouquet | 6.45× | Home & Garden |
| Pink (Victoria's Secret) | 12.52× | Fashion & Accessoires |
| The Nice Guys | 23.81× | Movies & TV |
| Tomboy (2011 film) | 20.77× | Movies & TV |
| Logo TV | 29.45× | Movies & TV |
| Underground hip hop | 5.73× | Music & Radio |
| Landscape photography | 4.06× | Technology & Electronics |
| Self-help | 5.44× | Health |
| Chelsea boot | 15.09× | Fashion & Accessoires |
| Street photography | 4.13× | Technology & Electronics |
| In Time | 11.79× | Movies & TV |
| Gaming | 4.09× | Games |
| Road trip | 4.85× | Travel & Leisure |
| Attitude (magazine) | 12.97× | Home & Garden |
| Farmers' market | 5.08× | Food & Beverages |
| Crossfit Training | 4× | Sports |
| Sun tanning | 6.1× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Early Adopter Mentality | POWER | 1.33 |
| Sports Activity | POWER | 1.28 |
| Healthy Lifestyle | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| South Korea | 7.2% |
| Japan | 6.9% |
See Boxer shorts audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boxer shorts have in Germany?
Boxer shorts has an estimated audience of 290,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boxer shorts fans?
34.5% of Boxer shorts fans are female, 65.5% are male, with an average age of 34.3 years.
Which brands do Boxer shorts fans like most?
Boxer shorts fans show strongest brand affinity for Snocks (34.15×), Shorts (9.13×), and Oysho (13.03×) over the country average.
Where do Boxer shorts fans live in Germany?
Boxer shorts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,606), Bayern (reach 48,488), and Baden-Württemberg (reach 40,962). These three regions account for the largest share of the active audience.
What other brands do Boxer shorts fans also like?
Beyond Boxer shorts itself, the audience over-indexes on Shorts (9.13×), Oysho (13.03×), Flower bouquet (6.45×), and Pink (Victoria's Secret) (12.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boxer shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.