Rascasse Audience Intelligence

Attitude (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Attitude (magazine) in Germany — modelled from more than twelve digital signal sources. Attitude (magazine) has an estimated audience of 392,641 people in Germany.

The average Attitude (magazine) fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Ramadan (calendar month), Same-sex marriage, with strongest over-indexing on Telegram (21.48× the country average).

Demographically, the Attitude (magazine) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Attitude (magazine) fan in Germany is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Attitude (magazine) profile in Germany.

Audience size
393K
in Germany
Gender
55.0%
45.0% male
Age
33.8
average years
Country rank
#14218
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Attitude (magazine)

55.0% are female, 45.0% are male, average age 33.8.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Attitude (magazine) audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age33.8
Estimated audience size392,641
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Attitude (magazine) audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Attitude (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Attitude (magazine)
CountryShare
United States31.0%
India12.9%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Attitude (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Attitude (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.26×
02Hessen~30K1.13×
03Hamburg~9K1.08×
04Bayern~60K1.03×
05Nordrhein-Westfalen~90K1.00×
06Rheinland-Pfalz~20K1.00×
07Berlin~20K1.00×
08Niedersachsen~40K0.99×
09Sachsen~20K0.99×
10Baden-Württemberg~50K0.98×
11Schleswig-Holstein~10K0.98×
12Thüringen~9K0.95×
13Brandenburg~10K0.93×
14Saarland~4K0.92×
15Sachsen-Anhalt~9K0.91×
16Mecklenburg-Vorpommern~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Attitude (magazine), Germany
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Attitude (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Attitude (magazine) audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family44.12×
02LGBT tourismTravel & Leisure38.54×
03Climate engineeringBusiness & Career35.15×
04Tibetan BuddhismPolitics & Society33.24×
05Scotland national football teamSports32.18×
06World Economic ForumPolitics & Society31.89×
07Ramadan (calendar month)Politics & Society31.68×
08Sustainable businessBusiness & Career27.24×
09TransgenderismPolitics & Society24.19×
10Ukraine national football teamSports23.93×
11TelegramInternet & Social Media21.48×
12Love ActuallyMovies & TV20.00×
13Earth DayPolitics & Society20.00×
14Wales national football teamSports20.00×
15TrelloInternet & Social Media19.07×
16Dropbox (service)Technology & Electronics16.97×
17Sustainable consumptionFood & Beverages15.83×
18Small Business AdministrationBusiness & Career15.72×
19New Year's EveHome & Garden15.19×
20FundraisingBusiness & Career8.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Attitude (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Attitude (magazine) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
Quality AwarenessPREMIUM1.87×
Social Media UsageJOY1.75×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Attitude (magazine) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
DIY MentalityTHRILL0.81×
CreativityOPEN0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Attitude (magazine) have in Germany?

Attitude (magazine) has an estimated audience of 392,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Attitude (magazine) fans?

55.0% of Attitude (magazine) fans are female, 45.0% are male, with an average age of 33.8 years.

03

Which brands do Attitude (magazine) fans like most?

Attitude (magazine) fans show strongest brand affinity for Telegram (21.48×), Ramadan (calendar month) (31.68×), and Same-sex marriage (44.12×) over the country average.

04

Where do Attitude (magazine) fans live in Germany?

Attitude (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Attitude (magazine) fans also like?

Beyond Attitude (magazine) itself, the audience over-indexes on Ramadan (calendar month) (31.68×), Same-sex marriage (44.12×), Love Actually (20×), and Transgenderism (24.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Attitude (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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