Attitude (magazine) Audience in Germany
Attitude (magazine) has an estimated audience of 388,944 people in Germany. 55.0% are female, 45.0% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dropbox (service), Love Actually, Small Business Administration, Same-sex marriage, Scotland national football team.
The average Attitude (magazine) fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dropbox (service), Love Actually, Small Business Administration, with strongest over-indexing on Dropbox (service) (16.89× the country average). Demographically, the Attitude (magazine) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Attitude (magazine) fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.8 |
| Estimated audience size | 388,944 |
Audience persona
The typical Attitude (magazine) fan in Germany is balanced, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dropbox (service).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,369 | 1.05× |
| Bayern | 66,722 | 1.07× |
| Baden-Württemberg | 55,588 | 1.05× |
| Hessen | 38,566 | 1.3× |
| Niedersachsen | 38,397 | 1.02× |
| Berlin | 19,525 | 1.12× |
| Rheinland-Pfalz | 19,473 | 1× |
| Sachsen | 17,211 | 0.9× |
| Schleswig-Holstein | 13,830 | 0.99× |
| Hamburg | 10,628 | 1.21× |
| Brandenburg | 10,258 | 0.85× |
| Thüringen | 8,028 | 0.81× |
| Sachsen-Anhalt | 7,826 | 0.78× |
| Mecklenburg-Vorpommern | 5,753 | 0.77× |
| Bremen | 4,134 | 1.24× |
| Saarland | 4,008 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dropbox (service) | 16.89× | Technology & Electronics |
| Love Actually | 17.07× | Movies & TV |
| Small Business Administration | 16.49× | Business & Career |
| Same-sex marriage | 24.1× | Kids & Family |
| Scotland national football team | 20.4× | Sports |
| Western Union | 6.17× | Business & Career |
| Sustainable consumption | 12.36× | Food & Beverages |
| Transgenderism | 12.17× | Politics & Society |
| Croatia national football team | 15.3× | Sports |
| Peaky Blinders (TV series) | 7.65× | Movies & TV |
| Telegram | 5.01× | Internet & Social Media |
| Home Alone | 17.43× | Movies & TV |
| Real property | 5.4× | Home & Garden |
| Open water swimming | 18.13× | Sports |
| Business class | 4.14× | Travel & Leisure |
| Ukraine national football team | 11.26× | Sports |
| Pets | 1.62× | Pets & Animals |
| Fundraising | 4.1× | Business & Career |
| New Year's Eve | 6.58× | Home & Garden |
| Bored Panda | 9.43× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 9.75 |
| Sustainability | BALANCE | 2.07 |
| Quality Awareness | PREMIUM | 1.88 |
| Early Adopter Mentality | POWER | 1.41 |
| Pet Ownership | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| India | 12.9% |
| Japan | 10.5% |
See Attitude (magazine) audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Attitude (magazine) have in Germany?
Attitude (magazine) has an estimated audience of 388,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Attitude (magazine) fans?
55.0% of Attitude (magazine) fans are female, 45.0% are male, with an average age of 33.8 years.
Which brands do Attitude (magazine) fans like most?
Attitude (magazine) fans show strongest brand affinity for Dropbox (service) (16.89×), Love Actually (17.07×), and Small Business Administration (16.49×) over the country average.
Where do Attitude (magazine) fans live in Germany?
Attitude (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,369), Bayern (reach 66,722), and Baden-Württemberg (reach 55,588). These three regions account for the largest share of the active audience.
What other brands do Attitude (magazine) fans also like?
Beyond Attitude (magazine) itself, the audience over-indexes on Love Actually (17.07×), Small Business Administration (16.49×), Same-sex marriage (24.1×), and Scotland national football team (20.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Attitude (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.