Rascasse Audience Intelligence

Jared Target Market in United States

A data profile of the people who buy, follow and care about Jared in United States — modelled from more than twelve digital signal sources. Jared has an estimated audience of 971,206 people in United States.

#3among Jewelry shop in United States#2468among Brand in United States#380in Shopping

The average Jared fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Handball, Britney Spears, Atlético Madrid, with strongest over-indexing on Handball (11.4× the country average).

Demographically, the Jared audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jared fan in United States is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Handball.

Category: Shopping · Type: Brand · Subtype: Jewelry shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jared profile in United States.

Audience size
971K
in United States
Gender
57.3%♀
42.7% male
Age
39.3
average years
Country rank
#24153
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jared

57.3% are female, 42.7% are male, average age 39.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Jared audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.3
Estimated audience size971,206
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Jared audience in United States
Age bracketShare%
16-1928%
20-2912%
30-3916%
40-4917%
50+27%
Fig. 04

Worldwide distribution

82.8%

of the worldwide Jared audience comes from United States.

Worldwide audience distribution share by country for Jared
CountryShare
United States82.8%
Brazil3.0%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jared audience in United States is strongest.

Fig. 05

Top regions by affinity

Jared customers by region in United States
#RegionReachAffinity×
01Tennessee~30K1.76×
02Ohio~50K1.71×
03Georgia~50K1.68×
04Texas~100K1.66×
05Alabama~20K1.60×
06New Hampshire~6K1.58×
07Virginia~40K1.56×
08Colorado~20K1.55×
09Indiana~30K1.53×
10Maryland~20K1.48×
11Arizona~30K1.41×
12Florida~90K1.38×
13North Carolina~40K1.38×
14New Mexico~7K1.35×
15Kentucky~20K1.30×
16Delaware~3K1.28×
17Louisiana~20K1.26×
18South Carolina~20K1.24×
19Maine~4K1.24×
20Illinois~40K1.23×
21Nevada~10K1.22×
22Michigan~30K1.21×
23Pennsylvania~30K1.04×
24Rhode Island~3K1.03×
25Iowa~8K0.99×
26Wisconsin~10K0.97×
27Minnesota~10K0.89×
28Arkansas~7K0.85×
29Oklahoma~9K0.84×
30Mississippi~6K0.79×
31Kansas~6K0.79×
32Missouri~10K0.78×
33West Virginia~3K0.76×
34Idaho~4K0.75×
35New Jersey~20K0.74×
36Massachusetts~10K0.74×
37Utah~6K0.69×
38New York~40K0.68×
39Wyoming<1K0.68×
40Connecticut~6K0.67×
41Washington, District of Columbia~2K0.65×
42Washington~10K0.63×
43California~60K0.60×
44Oregon~7K0.60×
45Alaska~1K0.55×
46North Dakota~1K0.54×
47South Dakota~1K0.51×
48Montana~1K0.49×
49Nebraska~2K0.46×
50Hawaii~2K0.42×
Fig. 06

Affinity by region

Affinity by region — Jared, United States
0.42×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jared audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jared audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports27.52×
02Real BetisSports18.11×
03HandballSports11.40×
04Atlético MadridSports9.92×
05Harry StylesMusic & Radio5.26×
06Britney SpearsMusic & Radio3.63×
07NickelodeonMovies & TV3.29×
08J. C. PenneyShopping3.11×
09RadioTechnology & Electronics2.75×
10VolleyballSports2.63×
11Real Madrid C.F.Sports2.60×
12Horror moviesMovies & TV2.35×
13Burger KingFood & Beverages2.07×
14TelecommunicationTechnology & Electronics2.02×
15FIFA World CupSports1.95×
16Beauty salonsBeauty & Wellness1.91×
17BaseballSports1.66×
18CoffeeFood & Beverages1.66×
19XInternet & Social Media1.61×
20WalmartShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jared audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jared audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Need for SecurityCONSERVATISM1.64×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jared audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.44×
Quality AwarenessPREMIUM0.46×
TravellingTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jared's target market in United States?

Jared's target market in United States covers an estimated 971,206 people, concentrated in Texas and Florida.

02

What is the gender split and age of Jared customers?

57.3% of the Jared audience are female, 42.7% are male, with an average age of 39.3 years.

03

Which brands do Jared fans like most?

Jared fans show strongest brand affinity for Handball (11.4×), Britney Spears (3.63×), and Atlético Madrid (9.92×) over the country average.

04

Where do Jared fans live in United States?

Jared fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jared fans also like?

Beyond Jared itself, the audience over-indexes on Britney Spears (3.63×), Atlético Madrid (9.92×), J. C. Penney (3.11×), and Radio (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry shop audiences in United States

See Jared audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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