Yanmar Audience in United States
Yanmar has an estimated audience of 426,731 people in United States. 10.6% are female, 89.4% are male, average age 47.8. Top regions: Texas, Georgia, California.
The average Yanmar fan in United States is 47.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Demographically, the Yanmar audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Yanmar fans
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 47.8 |
| Estimated audience size | 426,731 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 28,763 | 0.78× |
| Georgia | 27,972 | 2.13× |
| California | 23,997 | 0.51× |
| Florida | 22,920 | 0.79× |
| New York | 15,577 | 0.65× |
| North Carolina | 15,311 | 1.19× |
| Ohio | 12,943 | 0.98× |
| Pennsylvania | 12,412 | 0.86× |
| Michigan | 11,841 | 1.06× |
| Virginia | 11,370 | 1.09× |
| Tennessee | 10,938 | 1.28× |
| Minnesota | 10,570 | 1.73× |
| Illinois | 10,522 | 0.74× |
| Washington | 9,898 | 1.16× |
| South Carolina | 7,433 | 1.16× |
| Wisconsin | 7,368 | 1.15× |
| Alabama | 7,214 | 1.21× |
| Louisiana | 6,530 | 1.19× |
| Massachusetts | 6,401 | 0.76× |
| Missouri | 6,274 | 0.91× |
| Indiana | 6,196 | 0.79× |
| Oklahoma | 6,155 | 1.3× |
| Kentucky | 5,392 | 1.01× |
| Iowa | 5,182 | 1.47× |
| Oregon | 5,176 | 1.06× |
| Connecticut | 5,032 | 1.18× |
| New Jersey | 4,860 | 0.45× |
| Arizona | 4,772 | 0.55× |
| Maryland | 4,302 | 0.59× |
| Colorado | 3,930 | 0.58× |
| Mississippi | 3,858 | 1.1× |
| Arkansas | 3,855 | 1.1× |
| Kansas | 3,055 | 0.91× |
| Utah | 3,005 | 0.79× |
| Maine | 2,971 | 1.94× |
| Idaho | 2,404 | 1.12× |
| New Hampshire | 2,069 | 1.23× |
| West Virginia | 1,990 | 1× |
| Nevada | 1,788 | 0.43× |
| Nebraska | 1,433 | 0.67× |
| Hawaii | 1,432 | 0.78× |
| New Mexico | 1,426 | 0.67× |
| Rhode Island | 1,291 | 0.95× |
| North Dakota | 1,254 | 1.43× |
| Vermont | 1,246 | 1.66× |
| Alaska | 1,100 | 1.21× |
| Montana | 1,092 | 0.92× |
| South Dakota | 999 | 1.01× |
| Washington, District of Columbia | 725 | 0.56× |
| Wyoming | 520 | 0.82× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Patriotism | CONSERVATISM | 1.63 |
| DIY Mentality | THRILL | 1.52 |
| Quality Awareness | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.17 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 9.1% |
| Thailand | 8.2% |
See Yanmar audiences in other countries
More Commercial vehicles audiences in United States
- John Deere (10,461,247)
- Ram Trucks (7,752,376)
- Kubota (3,640,507)
- Peterbilt (2,744,076)
- Kenworth (2,272,476)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yanmar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.