Rascasse Audience Intelligence

Yanmar Target Market in United States

A data profile of the people who buy, follow and care about Yanmar in United States — modelled from more than twelve digital signal sources. Yanmar has an estimated audience of 424,286 people in United States.

#14among Commercial vehicles in United States#4164among Brand in United States#1111in Cars & Mobility

The average Yanmar fan in United States is 47.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yanmar profile in United States.

Audience size
424K
in United States
Gender
10.6%♀
89.4% male
Age
47.8
average years
Country rank
#40264
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yanmar

10.6% are female, 89.4% are male, average age 47.8.

Fig. 02

Gender split

10.6%
Female
89.4%
Male
Demographic split for Yanmar audience in United States
MetricValue
Female10.6%
Male89.4%
Average age47.8
Estimated audience size424,286
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Yanmar audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4925%
50+43%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Yanmar audience comes from United States.

Worldwide audience distribution share by country for Yanmar
CountryShare
United States17.2%
Italy9.0%
Thailand8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yanmar audience in United States is strongest.

Fig. 05

Top regions by affinity

Yanmar customers by region in United States
#RegionReachAffinity×
01Georgia~30K1.91×
02Maine~3K1.70×
03Minnesota~10K1.59×
04Vermont~1K1.43×
05Iowa~5K1.33×
06Oklahoma~6K1.28×
07North Dakota~1K1.22×
08Tennessee~10K1.20×
09New Hampshire~2K1.19×
10Wisconsin~7K1.16×
11Alabama~7K1.16×
12Alaska~1K1.15×
13Louisiana~6K1.13×
14Idaho~2K1.13×
15Connecticut~5K1.12×
16North Carolina~10K1.11×
17Arkansas~4K1.10×
18Mississippi~4K1.09×
19South Carolina~7K1.08×
20West Virginia~2K1.08×
21Michigan~10K1.05×
22Virginia~10K1.04×
23Washington~9K1.04×
24Kentucky~5K1.02×
25South Dakota~1K1.02×
26Rhode Island~1K1.01×
27Oregon~5K0.99×
28Montana~1K0.99×
29Ohio~10K0.97×
30Kansas~3K0.91×
31Missouri~6K0.90×
32Hawaii~2K0.88×
33Pennsylvania~10K0.86×
34Indiana~7K0.85×
35New Mexico~2K0.85×
36Utah~3K0.83×
37Delaware<1K0.83×
38Nebraska~2K0.82×
39Massachusetts~7K0.79×
40Washington, District of Columbia~1K0.79×
41Texas~30K0.78×
42Florida~20K0.78×
43Illinois~10K0.76×
44Colorado~5K0.68×
45Nevada~3K0.67×
46Maryland~5K0.66×
47New York~20K0.65×
48Arizona~5K0.62×
49New Jersey~6K0.54×
50California~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Yanmar, United States
0.51×1.00×1.91×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yanmar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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