Yanmar Audience in United States
Yanmar has an estimated audience of 426,731 people in United States. 10.6% are female, 89.4% are male, average age 47.8. Top regions: Texas, Georgia, California.
The average Yanmar fan in United States is 47.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Yanmar fans
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 47.8 |
| Estimated audience size | 426,731 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 28,763 | 0.78× |
| Georgia | 27,972 | 2.13× |
| California | 23,997 | 0.51× |
| Florida | 22,920 | 0.79× |
| New York | 15,577 | 0.65× |
| North Carolina | 15,310 | 1.19× |
| Ohio | 12,942 | 0.98× |
| Pennsylvania | 12,412 | 0.86× |
| Michigan | 11,841 | 1.06× |
| Virginia | 11,369 | 1.09× |
| Tennessee | 10,938 | 1.28× |
| Minnesota | 10,569 | 1.73× |
| Illinois | 10,522 | 0.74× |
| Washington | 9,898 | 1.16× |
| South Carolina | 7,433 | 1.16× |
| Wisconsin | 7,367 | 1.15× |
| Alabama | 7,214 | 1.21× |
| Louisiana | 6,530 | 1.19× |
| Massachusetts | 6,400 | 0.76× |
| Missouri | 6,274 | 0.91× |
| Indiana | 6,195 | 0.79× |
| Oklahoma | 6,155 | 1.3× |
| Kentucky | 5,391 | 1.01× |
| Iowa | 5,182 | 1.47× |
| Oregon | 5,175 | 1.06× |
| Connecticut | 5,032 | 1.18× |
| New Jersey | 4,860 | 0.45× |
| Arizona | 4,771 | 0.55× |
| Maryland | 4,301 | 0.59× |
| Colorado | 3,930 | 0.58× |
| Mississippi | 3,857 | 1.1× |
| Arkansas | 3,855 | 1.1× |
| Kansas | 3,054 | 0.91× |
| Utah | 3,005 | 0.79× |
| Maine | 2,970 | 1.94× |
| Idaho | 2,403 | 1.12× |
| New Hampshire | 2,068 | 1.23× |
| West Virginia | 1,990 | 1.0× |
| Nevada | 1,788 | 0.43× |
| Nebraska | 1,432 | 0.67× |
| Hawaii | 1,431 | 0.78× |
| New Mexico | 1,425 | 0.67× |
| Rhode Island | 1,291 | 0.95× |
| North Dakota | 1,254 | 1.43× |
| Vermont | 1,246 | 1.66× |
| Alaska | 1,100 | 1.21× |
| Montana | 1,092 | 0.92× |
| South Dakota | 999 | 1.01× |
| Washington, District of Columbia | 724 | 0.56× |
| Wyoming | 520 | 0.82× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 9.0% |
| Thailand | 8.1% |
See Yanmar audiences in other countries
More Commercial vehicles audiences in United States
- John Deere (10,461,247)
- Ram Trucks (7,752,376)
- Kubota (3,640,507)
- Peterbilt (2,744,076)
- Kenworth (2,272,476)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yanmar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.