A data profile of the people who buy, follow and care about Composite material in United States — modelled from more than twelve digital signal sources. Composite material has an estimated audience of 8,313,098 people in United States.
The average Composite material fan in United States is 46.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Masonry, Family car, Mortgage loans, with strongest over-indexing on Masonry (7.43× the country average).
Demographically, the Composite material audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Composite material fan in United States is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Masonry.
The key figures that characterise the Composite material profile in United States.
42.8% are female, 57.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 46.0 |
| Estimated audience size | 8,313,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Composite material audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.9% |
| Italy | 7.4% |
Where the Composite material audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~1M | 1.29× | |
| 02 | Washington | ~200K | 1.23× | |
| 03 | Utah | ~90K | 1.17× | |
| 04 | Kansas | ~70K | 1.12× | |
| 05 | Alaska | ~20K | 1.10× | |
| 06 | Massachusetts | ~200K | 1.08× | |
| 07 | Vermont | ~20K | 1.08× | |
| 08 | Virginia | ~200K | 1.07× | |
| 09 | Oklahoma | ~100K | 1.07× | |
| 10 | North Dakota | ~20K | 1.07× | |
| 11 | Maryland | ~200K | 1.06× | |
| 12 | Delaware | ~20K | 1.05× | |
| 13 | Oregon | ~100K | 1.03× | |
| 14 | South Dakota | ~20K | 1.03× | |
| 15 | Texas | ~700K | 1.01× | |
| 16 | North Carolina | ~300K | 1.01× | |
| 17 | Montana | ~20K | 1.01× | |
| 18 | Ohio | ~300K | 1.00× | |
| 19 | Arizona | ~200K | 1.00× | |
| 20 | South Carolina | ~100K | 1.00× | |
| 21 | Connecticut | ~80K | 1.00× | |
| 22 | Missouri | ~100K | 0.99× | |
| 23 | Rhode Island | ~30K | 0.99× | |
| 24 | Washington, District of Columbia | ~20K | 0.99× | |
| 25 | Mississippi | ~70K | 0.98× | |
| 26 | Arkansas | ~70K | 0.97× | |
| 27 | Idaho | ~40K | 0.97× | |
| 28 | Maine | ~30K | 0.97× | |
| 29 | Michigan | ~200K | 0.96× | |
| 30 | Indiana | ~100K | 0.96× | |
| 31 | Louisiana | ~100K | 0.96× | |
| 32 | Iowa | ~70K | 0.96× | |
| 33 | New Mexico | ~40K | 0.96× | |
| 34 | Hawaii | ~30K | 0.96× | |
| 35 | New Hampshire | ~30K | 0.96× | |
| 36 | Georgia | ~200K | 0.95× | |
| 37 | Alabama | ~100K | 0.95× | |
| 38 | West Virginia | ~40K | 0.95× | |
| 39 | Florida | ~500K | 0.94× | |
| 40 | Illinois | ~300K | 0.93× | |
| 41 | Colorado | ~100K | 0.93× | |
| 42 | Pennsylvania | ~300K | 0.92× | |
| 43 | Nebraska | ~40K | 0.92× | |
| 44 | Wisconsin | ~100K | 0.91× | |
| 45 | Minnesota | ~100K | 0.91× | |
| 46 | Kentucky | ~90K | 0.90× | |
| 47 | Nevada | ~70K | 0.90× | |
| 48 | New Jersey | ~200K | 0.88× | |
| 49 | New York | ~400K | 0.86× | |
| 50 | Tennessee | ~100K | 0.86× |
The strongest cross-interests of the Composite material audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 7.43× | ||
| 02 | Family car | Cars & Mobility | 5.79× | ||
| 03 | City car | Cars & Mobility | 5.79× | ||
| 04 | Carcare | Cars & Mobility | 5.21× | ||
| 05 | Hatchback | Cars & Mobility | 4.09× | ||
| 06 | Auto show | Cars & Mobility | 4.02× | ||
| 07 | Solar energy | Home & Garden | 2.75× | ||
| 08 | Rail transport | Travel & Leisure | 2.74× | ||
| 09 | Hardware store | Home & Garden | 2.68× | ||
| 10 | Discount Tire | Shopping | 2.65× | ||
| 11 | FedEx | Business & Career | 2.46× | ||
| 12 | Cabinetry | Home & Garden | 2.38× | ||
| 13 | NASDAQ | Business & Career | 2.35× | ||
| 14 | Mortgage loans | Business & Career | 2.28× | ||
| 15 | Vehicle insurance | Cars & Mobility | 2.15× | ||
| 16 | Ace Hardware | Home & Garden | 2.07× | ||
| 17 | Home Appliances | Home & Garden | 1.58× | ||
| 18 | Furniture | Home & Garden | 1.55× | ||
| 19 | MSN | News | 1.55× | ||
| 20 | Barbecue | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.42× | |
| Patriotism | CONSERVATISM | 2.24× | |
| Need for Security | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Composite material has an estimated audience of 8,313,098 people in United States, concentrated in California and Texas.
42.8% of Composite material fans are female, 57.2% are male, with an average age of 46.0 years.
Composite material fans show strongest brand affinity for Masonry (7.43×), Family car (5.79×), and Mortgage loans (2.28×) over the country average.
Composite material fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Composite material itself, the audience over-indexes on Family car (5.79×), Mortgage loans (2.28×), Carcare (5.21×), and Solar energy (2.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Composite material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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