FORD RAPTOR Audience in United States

FORD RAPTOR has an estimated audience of 1,268,909 people in United States. 14.1% are female, 85.9% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Makita, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Singer-songwriter.

The average FORD RAPTOR fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Makita, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Makita (18.45× the country average). Demographically, the FORD RAPTOR audience skews more male with an average age of 30.0, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of FORD RAPTOR fans

Demographic split for FORD RAPTOR audience in United States
MetricValue
Female14.1%
Male85.9%
Average age30.0
Estimated audience size1,268,909

Audience persona

The typical FORD RAPTOR fan in United States is more male, around 30.0 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.

Top regions in United States

Top regions ranked by reach for FORD RAPTOR in United States
RegionReachAffinity
California189,7741.36×
Texas165,0321.51×
Florida101,8541.19×
New York52,2250.74×
Georgia46,7861.2×
North Carolina40,5711.06×
Illinois39,9650.95×
Pennsylvania36,3700.85×
Arizona35,8641.38×
Ohio32,4370.83×
Michigan30,4810.92×
Tennessee29,0291.14×
Virginia28,1270.91×
New Jersey27,9180.87×
Washington25,9731.02×
Colorado25,1061.26×
Indiana22,1930.96×
Louisiana19,6531.2×
Missouri19,4460.95×
Massachusetts19,3430.77×
South Carolina19,0591×
Alabama18,9491.07×
Maryland17,7130.81×
Oklahoma16,5091.17×
Nevada16,0801.31×
Utah16,0791.42×
Oregon15,1431.04×
Minnesota15,0080.83×
Kentucky14,5550.91×
Wisconsin14,5360.76×
Arkansas11,9581.14×
Mississippi11,2831.08×
Connecticut10,4440.82×
Kansas10,4141.04×
Iowa9,3140.89×
New Mexico7,7381.22×
Idaho7,3941.16×
Nebraska6,3290.99×
West Virginia5,8831×
Hawaii5,3620.98×
New Hampshire4,1600.83×
Maine3,5950.79×
Montana3,5541.01×
Rhode Island2,8860.71×
South Dakota2,7220.93×
Alaska2,6740.99×
North Dakota2,5910.99×
Washington, District of Columbia2,4520.64×
Delaware2,3640.68×
Wyoming1,9211.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FORD RAPTOR audience
BrandAffinityCategory
Makita18.45×Home & Garden
Autism Awareness10.8×Health
Diabetes mellitus awareness7.28×Health
Kia Sportage20×Cars & Mobility
Singer-songwriter3.46×Music & Radio
Microblogging7.44×Technology & Electronics
AutoZone3.09×Cars & Mobility
Do it yourself (DIY)2.54×Home & Garden
Family car7.57×Cars & Mobility
Audi Q320×Cars & Mobility
Patagonia5.92×Fashion & Accessoires
Burj Khalifa20×Travel & Leisure
Honda Civic7.98×Cars & Mobility
O'Reilly Auto Parts4.16×Cars & Mobility
Subcompact car19.87×Cars & Mobility
Income tax7.86×Business & Career
Range Rover7.56×Cars & Mobility
BMW X120×Cars & Mobility
Honda HR-V16.45×Cars & Mobility
Jeep Grand Cherokee6.98×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FORD RAPTOR audience
TraitClusterScore
DIY MentalityTHRILL2.46
Luxury OrientationPREMIUM2.44
Family OrientationCONSERVATISM2.28
LGBTQ+ IdentityOPEN1.67
Need for SecurityCONSERVATISM1.66
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for FORD RAPTOR
CountryShare
United States40.1%
Italy11.5%
South Africa8.0%

See FORD RAPTOR audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does FORD RAPTOR have in United States?

FORD RAPTOR has an estimated audience of 1,268,909 people in United States, concentrated in California and Texas.

What is the gender split and age of FORD RAPTOR fans?

14.1% of FORD RAPTOR fans are female, 85.9% are male, with an average age of 30.0 years.

Which brands do FORD RAPTOR fans like most?

FORD RAPTOR fans show strongest brand affinity for Makita (18.45×), Autism Awareness (10.8×), and Diabetes mellitus awareness (7.28×) over the country average.

Where do FORD RAPTOR fans live in United States?

FORD RAPTOR fans in United States are most concentrated in California (reach 189,774), Texas (reach 165,032), and Florida (reach 101,854). These three regions account for the largest share of the active audience.

What other brands do FORD RAPTOR fans also like?

Beyond FORD RAPTOR itself, the audience over-indexes on Autism Awareness (10.8×), Diabetes mellitus awareness (7.28×), Kia Sportage (20×), and Singer-songwriter (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FORD RAPTOR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.