Rascasse Audience Intelligence

FORD RAPTOR Audience in United States

A data profile of the people who buy, follow and care about FORD RAPTOR in United States — modelled from more than twelve digital signal sources. FORD RAPTOR has an estimated audience of 1,256,889 people in United States.

#154among Car type in United States#153among Car Model in United States#649in Cars & Mobility

The average FORD RAPTOR fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Makita, Hybrid electric vehicle, Discount Tire, with strongest over-indexing on Makita (30.24× the country average).

Demographically, the FORD RAPTOR audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FORD RAPTOR fan in United States is more male, around 30.0 years old, with strong Family Orientation tendencies and a notable affinity for Makita.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FORD RAPTOR profile in United States.

Audience size
1.3M
in United States
Gender
14.1%♀
85.9% male
Age
30.0
average years
Country rank
#20185
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FORD RAPTOR fans

14.1% are female, 85.9% are male, average age 30.0.

Fig. 02

Gender split

14.1%
Female
85.9%
Male
Demographic split for FORD RAPTOR audience in United States
MetricValue
Female14.1%
Male85.9%
Average age30.0
Estimated audience size1,256,889
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the FORD RAPTOR audience in United States
Age bracketShare%
16-1938%
20-2928%
30-3918%
40-4915%
50+0%
Fig. 04

Worldwide distribution

39.4%

of the worldwide FORD RAPTOR audience comes from United States.

Worldwide audience distribution share by country for FORD RAPTOR
CountryShare
United States39.4%
Italy11.6%
South Africa7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FORD RAPTOR audience in United States is strongest.

Fig. 05

Top regions by affinity

FORD RAPTOR fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.46×
02Utah~20K1.41×
03Arizona~40K1.37×
04California~200K1.34×
05Nevada~20K1.27×
06New Mexico~8K1.23×
07Louisiana~20K1.21×
08Arkansas~10K1.21×
09Colorado~20K1.19×
10Oklahoma~20K1.17×
11Florida~100K1.15×
12Idaho~7K1.15×
13Georgia~40K1.14×
14Tennessee~30K1.12×
15Mississippi~10K1.12×
16Alabama~20K1.08×
17Wyoming~2K1.08×
18North Carolina~40K1.05×
19North Dakota~3K1.05×
20Montana~4K1.04×
21Alaska~3K1.04×
22Kansas~10K1.03×
23Oregon~10K1.02×
24West Virginia~6K1.01×
25Nebraska~6K1.00×
26Hawaii~5K1.00×
27South Carolina~20K0.99×
28Washington~20K0.96×
29Missouri~20K0.96×
30South Dakota~3K0.96×
31Indiana~20K0.93×
32Kentucky~10K0.92×
33Iowa~9K0.90×
34Virginia~30K0.89×
35Illinois~40K0.88×
36Michigan~30K0.88×
37New Hampshire~4K0.86×
38Connecticut~10K0.84×
39Maine~4K0.84×
40Pennsylvania~40K0.83×
41New Jersey~30K0.83×
42Maryland~20K0.82×
43Minnesota~10K0.82×
44Ohio~30K0.81×
45Wisconsin~10K0.78×
46Massachusetts~20K0.77×
47Rhode Island~3K0.77×
48Delaware~3K0.76×
49New York~50K0.73×
50Washington, District of Columbia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — FORD RAPTOR, United States
0.64×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FORD RAPTOR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FORD RAPTOR audience
#·InterestCategoryAffinity×
01MakitaHome & Garden30.24×
02Audi Q3Cars & Mobility20.00×
03Burj KhalifaTravel & Leisure20.00×
04BMW X1Cars & Mobility20.00×
05Hybrid electric vehicleCars & Mobility18.17×
06Family carCars & Mobility7.95×
07CarcareCars & Mobility7.44×
08Plug-in hybridCars & Mobility6.98×
09Honda CivicCars & Mobility6.96×
10Electric motorcycles and scootersCars & Mobility6.86×
11Discount TireShopping6.77×
12Auto showCars & Mobility6.34×
13HatchbackCars & Mobility5.27×
14Tesla MotorsCars & Mobility4.76×
15HondaCars & Mobility4.02×
16O'Reilly Auto PartsCars & Mobility3.94×
17Advance Auto PartsCars & Mobility3.64×
18Hardware storeHome & Garden3.60×
19AutoZoneCars & Mobility2.89×
20SUVsCars & Mobility2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FORD RAPTOR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FORD RAPTOR audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
DIY MentalityTHRILL2.29×
Need for SecurityCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FORD RAPTOR audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
SustainabilityBALANCE0.72×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FORD RAPTOR have in United States?

FORD RAPTOR has an estimated audience of 1,256,889 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FORD RAPTOR fans?

14.1% of FORD RAPTOR fans are female, 85.9% are male, with an average age of 30.0 years.

03

Which brands do FORD RAPTOR fans like most?

FORD RAPTOR fans show strongest brand affinity for Makita (30.24×), Hybrid electric vehicle (18.17×), and Discount Tire (6.77×) over the country average.

04

Where do FORD RAPTOR fans live in United States?

FORD RAPTOR fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FORD RAPTOR fans also like?

Beyond FORD RAPTOR itself, the audience over-indexes on Hybrid electric vehicle (18.17×), Discount Tire (6.77×), Audi Q3 (20×), and Family car (7.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FORD RAPTOR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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