Better call Saul Audience in Germany
Better call Saul has an estimated audience of 875,178 people in Germany. 49.7% are female, 50.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Dog breed, Personalised Gifts, Progressive rock, Kuopio.
The average Better call Saul fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Dog breed, Personalised Gifts, with strongest over-indexing on Loincloth (10.65× the country average). Demographically, the Better call Saul audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of Better call Saul fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.6 |
| Estimated audience size | 875,178 |
Audience persona
The typical Better call Saul fan in Germany is balanced, around 35.6 years old, with strong Community Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,644 | 1.16× |
| Bayern | 151,555 | 1.07× |
| Baden-Württemberg | 125,284 | 1.04× |
| Hessen | 92,084 | 1.37× |
| Niedersachsen | 88,886 | 1.04× |
| Berlin | 51,208 | 1.3× |
| Rheinland-Pfalz | 44,293 | 1× |
| Sachsen | 39,798 | 0.92× |
| Schleswig-Holstein | 32,472 | 1.03× |
| Brandenburg | 22,224 | 0.81× |
| Hamburg | 21,775 | 1.09× |
| Thüringen | 18,187 | 0.81× |
| Mecklenburg-Vorpommern | 12,392 | 0.74× |
| Sachsen-Anhalt | 11,134 | 0.49× |
| Saarland | 10,383 | 0.96× |
| Bremen | 8,776 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 10.65× | Fashion & Accessoires |
| Dog breed | 1.99× | Pets & Animals |
| Personalised Gifts | 2.91× | Home & Garden |
| Progressive rock | 2.04× | Music & Radio |
| Kuopio | 18.34× | Travel & Leisure |
| Unique Gifts | 1.67× | Shopping |
| Harvey Mudd College | 20.38× | Business & Career |
| Hauptschule | 8.32× | Kids & Family |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Mustard seed | 8.99× | Food & Beverages |
| Isola 2000 | 18.05× | Travel & Leisure |
| Google Home | 4.96× | Technology & Electronics |
| KLIX (AM) | 1.91× | Music & Radio |
| Goop | 5.53× | Internet & Social Media |
| Theocracy | 7.34× | Music & Radio |
| Goon | 4.34× | Movies & TV |
| Circular Quay | 15.25× | Travel & Leisure |
| Moroccan riad | 3.71× | Politics & Society |
| The Nice Guys | 3.26× | Movies & TV |
| Kalidou Koulibaly | 12.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Extroversion | THRILL | 1.32 |
| Tradition | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Sustainability | BALANCE | 1.19 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 10.0% |
| Brazil | 7.6% |
See Better call Saul audiences in other countries
More Drama audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Better call Saul have in Germany?
Better call Saul has an estimated audience of 875,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Better call Saul fans?
49.7% of Better call Saul fans are female, 50.3% are male, with an average age of 35.6 years.
Which brands do Better call Saul fans like most?
Better call Saul fans show strongest brand affinity for Loincloth (10.65×), Dog breed (1.99×), and Personalised Gifts (2.91×) over the country average.
Where do Better call Saul fans live in Germany?
Better call Saul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,644), Bayern (reach 151,555), and Baden-Württemberg (reach 125,284). These three regions account for the largest share of the active audience.
What other brands do Better call Saul fans also like?
Beyond Better call Saul itself, the audience over-indexes on Dog breed (1.99×), Personalised Gifts (2.91×), Progressive rock (2.04×), and Kuopio (18.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Better call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.