Rascasse Audience Intelligence

Better call Saul Audience in Germany

A data profile of the people who buy, follow and care about Better call Saul in Germany — modelled from more than twelve digital signal sources. Better call Saul has an estimated audience of 993,104 people in Germany.

#247among Movie / TV Show / Series in Germany#795in Movies & TV

The average Better call Saul fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ozarks, Once upon a time, Blue Bloods (TV series), with strongest over-indexing on Ozarks (260.71× the country average).

Demographically, the Better call Saul audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Better call Saul fan in Germany is more male, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for Ozarks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Better call Saul profile in Germany.

Audience size
993K
in Germany
Gender
39.9%♀
60.1% male
Age
35.0
average years
Country rank
#6572
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Better call Saul viewers

39.9% are female, 60.1% are male, average age 35.0.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Better call Saul audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age35.0
Estimated audience size993,104
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Better call Saul audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Better call Saul audience comes from Germany.

Worldwide audience distribution share by country for Better call Saul
CountryShare
United States26.1%
India10.1%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Better call Saul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Better call Saul fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.36×
02Berlin~50K1.24×
03Bremen~10K1.18×
04Nordrhein-Westfalen~200K1.14×
05Hamburg~20K1.09×
06Bayern~200K1.04×
07Baden-Württemberg~100K1.03×
08Niedersachsen~100K1.03×
09Schleswig-Holstein~40K1.03×
10Saarland~10K1.01×
11Rheinland-Pfalz~50K1.00×
12Sachsen~40K0.92×
13Brandenburg~30K0.91×
14Thüringen~20K0.88×
15Mecklenburg-Vorpommern~20K0.85×
16Sachsen-Anhalt~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Better call Saul, Germany
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Better call Saul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Better call Saul audience
#·InterestCategoryAffinity×
01OzarksMovies & TV260.71×
02Once upon a timeMovies & TV74.19×
03Misha CollinsMovies & TV63.78×
04Blue Bloods (TV series)Movies & TV53.40×
05Brenda SongFashion & Accessoires39.30×
06High School DxDMovies & TV25.58×
07Halloween costumeKids & Family20.43×
08Jared PadaleckiMovies & TV19.15×
09The DepartedMovies & TV18.39×
10The FlashMovies & TV17.99×
11Law & OrderMovies & TV17.30×
12Victoria JusticeMovies & TV16.88×
13Better Call SaulMovies & TV16.41×
14Jensen AcklesMovies & TV16.38×
15Rose LeslieMovies & TV15.30×
16Andy SambergMovies & TV14.65×
17Mila KunisMovies & TV13.78×
18Winona RyderMovies & TV6.01×
19Millie Bobby BrownMovies & TV5.37×
20EurojackpotGames4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Better call Saul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Better call Saul audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
ExtroversionTHRILL1.34×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Better call Saul audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Sports ActivityPOWER0.86×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Better call Saul have in Germany?

Better call Saul has an estimated audience of 993,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Better call Saul viewers?

39.9% of Better call Saul fans are female, 60.1% are male, with an average age of 35.0 years.

03

Which brands do Better call Saul fans like most?

Better call Saul fans show strongest brand affinity for Ozarks (260.71×), Once upon a time (74.19×), and Blue Bloods (TV series) (53.4×) over the country average.

04

Where do Better call Saul fans live in Germany?

Better call Saul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Better call Saul fans also like?

Beyond Better call Saul itself, the audience over-indexes on Once upon a time (74.19×), Blue Bloods (TV series) (53.4×), Misha Collins (63.78×), and Brenda Song (39.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Better call Saul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Better call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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