Better call Saul Audience in United States

Better call Saul has an estimated audience of 4,467,631 people in United States. 53.9% are female, 46.1% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Breaking Bad, Google Maps, Kia Sportage, Capital One, AccuWeather.

The average Better call Saul fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Breaking Bad, Google Maps, Kia Sportage, with strongest over-indexing on Breaking Bad (17.76× the country average). Demographically, the Better call Saul audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Better call Saul fans

Demographic split for Better call Saul audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.0
Estimated audience size4,467,631

Audience persona

The typical Better call Saul fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Breaking Bad.

Top regions in United States

Top regions ranked by reach for Better call Saul in United States
RegionReachAffinity
California617,7601.26×
Texas440,5621.15×
Florida291,4950.96×
New York274,1701.1×
Illinois181,0911.22×
Pennsylvania164,7171.09×
Ohio139,6021.01×
Georgia132,4380.96×
New Jersey128,4401.13×
North Carolina128,0440.95×
Michigan123,8471.06×
Washington112,3321.25×
Virginia109,1561×
Massachusetts101,4291.15×
Arizona99,9341.1×
Tennessee87,7010.98×
Indiana83,4361.02×
Colorado79,3651.13×
Maryland73,6220.96×
Missouri72,6571.01×
Wisconsin70,2091.04×
Minnesota67,2101.05×
Oregon61,1371.19×
South Carolina58,7210.87×
Kentucky54,7050.98×
Oklahoma52,3921.06×
Alabama50,2130.8×
Connecticut48,1761.08×
Louisiana47,0780.82×
Utah46,1151.15×
Nevada45,1711.05×
Kansas36,4501.04×
Iowa35,9340.98×
Arkansas34,4630.94×
New Mexico30,2111.35×
Mississippi26,2540.71×
Idaho22,7061.01×
Nebraska21,9200.98×
West Virginia18,3040.88×
New Hampshire17,2580.98×
Hawaii14,3800.75×
Maine14,3380.9×
Rhode Island13,8630.97×
Washington, District of Columbia11,9470.89×
Montana11,1310.9×
Delaware10,6630.87×
North Dakota8,5140.93×
South Dakota8,4840.82×
Alaska7,9060.83×
Vermont7,1030.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Better call Saul audience
BrandAffinityCategory
Breaking Bad17.76×Movies & TV
Google Maps4.81×Internet & Social Media
Kia Sportage24.95×Cars & Mobility
Capital One4.62×Business & Career
AccuWeather7.36×Home & Garden
Indeed.com4.48×Business & Career
Jeremy Allen White12.22×Movies & TV
Autism Awareness8.22×Health
Diabetes mellitus awareness5.58×Health
Diane Keaton5.11×Movies & TV
Beetlejuice3.89×Movies & TV
StubHub7.12×Travel & Leisure
Enterprise Rent-A-Car4.38×Cars & Mobility
Singer-songwriter2.89×Music & Radio
CarGurus4.06×Cars & Mobility
Emmy Rossum10.6×Movies & TV
Google News4.05×News
Circle K4.82×Shopping
Aaron Rodgers4.35×Sports
Honda HR-V16.73×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Better call Saul audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.21
Community OrientationOPEN1.19
Urban LifestyleOPEN1.13
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Better call Saul
CountryShare
United States27.5%
India10.0%
Brazil7.6%

See Better call Saul audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Better call Saul have in United States?

Better call Saul has an estimated audience of 4,467,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Better call Saul fans?

53.9% of Better call Saul fans are female, 46.1% are male, with an average age of 38.0 years.

Which brands do Better call Saul fans like most?

Better call Saul fans show strongest brand affinity for Breaking Bad (17.76×), Google Maps (4.81×), and Kia Sportage (24.95×) over the country average.

Where do Better call Saul fans live in United States?

Better call Saul fans in United States are most concentrated in California (reach 617,760), Texas (reach 440,562), and Florida (reach 291,495). These three regions account for the largest share of the active audience.

What other brands do Better call Saul fans also like?

Beyond Better call Saul itself, the audience over-indexes on Google Maps (4.81×), Kia Sportage (24.95×), Capital One (4.62×), and AccuWeather (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Better call Saul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.