Chicano rock Audience in Germany
A data profile of the people who buy, follow and care about Chicano rock in Germany — modelled from more than twelve digital signal sources. Chicano rock has an estimated audience of 1,005,113 people in Germany.
The average Chicano rock fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Once upon a time, Brenda Song, Creedence Clearwater Revival, with strongest over-indexing on Once upon a time (59.18× the country average).
Demographically, the Chicano rock audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Chicano rock fan in Germany is balanced, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Once upon a time.
At a glance
The key figures that characterise the Chicano rock profile in Germany.
Search interest · 12-month trend
Demographics of Chicano rock fans
45.7% are female, 54.3% are male, average age 44.1.
Gender split
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 44.1 |
| Estimated audience size | 1,005,113 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Chicano rock audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.6% |
| Mexico | 8.2% |
| United Kingdom | 5.3% |
Geography
Where the Chicano rock audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.10× | |
| 02 | Hessen | ~80K | 1.05× | |
| 03 | Baden-Württemberg | ~100K | 0.97× | |
| 04 | Bayern | ~200K | 0.95× | |
| 05 | Nordrhein-Westfalen | ~200K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chicano rock audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Once upon a time | Movies & TV | 59.18× | ||
| 02 | Brenda Song | Fashion & Accessoires | 40.10× | ||
| 03 | Hollywood Undead | Music & Radio | 39.55× | ||
| 04 | High School DxD | Movies & TV | 25.34× | ||
| 05 | Creedence Clearwater Revival | Music & Radio | 22.83× | ||
| 06 | The Perks of Being a Wallflower (film) | Movies & TV | 20.00× | ||
| 07 | Cardcaptor Sakura | Literature | 20.00× | ||
| 08 | Black Veil Brides | Music & Radio | 16.83× | ||
| 09 | Jon Bon Jovi | Music & Radio | 15.40× | ||
| 10 | Spirited Away | Movies & TV | 14.67× | ||
| 11 | Playlist | Music & Radio | 11.73× | ||
| 12 | Alice Cooper (band) | Music & Radio | 8.92× | ||
| 13 | Bryan Adams | Music & Radio | 8.42× | ||
| 14 | Scorpions (band) | Music & Radio | 5.09× | ||
| 15 | Vacations | Travel & Leisure | 2.64× | ||
| 16 | Müller (company) | Food & Beverages | 2.50× | ||
| 17 | Tagesschau | Movies & TV | 2.41× | ||
| 18 | Family | Kids & Family | 2.24× | ||
| 19 | Nature | Home & Garden | 2.12× | ||
| 20 | Germany | Travel & Leisure | 1.76× |
Personality of the Chicano rock audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.88× | |
| Spirituality | BALANCE | 1.63× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.67× |
Frequently asked questions
How many fans does Chicano rock have in Germany?
Chicano rock has an estimated audience of 1,005,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicano rock fans?
45.7% of Chicano rock fans are female, 54.3% are male, with an average age of 44.1 years.
Which brands do Chicano rock fans like most?
Chicano rock fans show strongest brand affinity for Once upon a time (59.18×), Brenda Song (40.1×), and Creedence Clearwater Revival (22.83×) over the country average.
Where do Chicano rock fans live in Germany?
Chicano rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Chicano rock fans also like?
Beyond Chicano rock itself, the audience over-indexes on Brenda Song (40.1×), Creedence Clearwater Revival (22.83×), Jon Bon Jovi (15.4×), and High School DxD (25.34×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
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- Hip hop music (12,843,274)
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- Rhythm and blues music (11,588,590)
See Chicano rock audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicano rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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