Chicano rock Audience in United States
Chicano rock has an estimated audience of 9,344,106 people in United States. 45.3% are female, 54.7% are male, average age 44.6. Top regions: California, Texas, Kentucky. Top brand affinities: Israel, Goop, Wok, Gift registry, Nationality.
The average Chicano rock fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Kentucky. Top brand affinities include Israel, Goop, Wok, with strongest over-indexing on Israel (10.58× the country average). Demographically, the Chicano rock audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chicano rock fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 44.6 |
| Estimated audience size | 9,344,106 |
Audience persona
The typical Chicano rock fan in United States is balanced, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 785,942 | 0.76× |
| Texas | 256,759 | 0.32× |
| Kentucky | 195,874 | 1.67× |
| Virginia | 156,458 | 0.69× |
| Louisiana | 129,617 | 1.08× |
| Arkansas | 129,509 | 1.68× |
| New York | 128,111 | 0.25× |
| Oklahoma | 126,655 | 1.22× |
| Alabama | 120,653 | 0.92× |
| Missouri | 116,659 | 0.77× |
| Tennessee | 114,944 | 0.61× |
| Illinois | 114,617 | 0.37× |
| South Carolina | 114,121 | 0.81× |
| Ohio | 111,552 | 0.39× |
| Indiana | 111,192 | 0.65× |
| Kansas | 111,161 | 1.51× |
| Idaho | 111,136 | 2.37× |
| Florida | 106,858 | 0.17× |
| Hawaii | 106,165 | 2.64× |
| Iowa | 105,531 | 1.37× |
| Massachusetts | 105,191 | 0.57× |
| North Carolina | 103,391 | 0.37× |
| Washington | 102,684 | 0.55× |
| Georgia | 102,553 | 0.36× |
| Michigan | 102,507 | 0.42× |
| Wisconsin | 101,961 | 0.73× |
| Arizona | 98,192 | 0.51× |
| Pennsylvania | 97,761 | 0.31× |
| Nebraska | 97,102 | 2.07× |
| Connecticut | 96,954 | 1.03× |
| New Mexico | 96,595 | 2.06× |
| Nevada | 96,282 | 1.07× |
| Rhode Island | 95,753 | 3.22× |
| Oregon | 95,053 | 0.89× |
| Utah | 94,486 | 1.13× |
| Maryland | 93,403 | 0.58× |
| New Jersey | 93,178 | 0.39× |
| Minnesota | 91,098 | 0.68× |
| Colorado | 87,769 | 0.6× |
| Washington, District of Columbia | 61,914 | 2.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.58× | Travel & Leisure |
| Goop | 8.89× | Internet & Social Media |
| Wok | 9.9× | Food & Beverages |
| Gift registry | 18.63× | Kids & Family |
| Nationality | 2.89× | Politics & Society |
| Google Home | 8.36× | Technology & Electronics |
| Grinch | 5× | Movies & TV |
| Governor of Michigan | 8.46× | Politics & Society |
| Hibachi | 8.87× | Food & Beverages |
| Vocal harmony | 4.92× | Music & Radio |
| headspace | 9.84× | Health |
| Grace Slick | 9.15× | Music & Radio |
| Progressive rock | 1.97× | Music & Radio |
| Minnesota | 1.56× | Travel & Leisure |
| Cherish (group) | 9.53× | Music & Radio |
| Urban Outfitters | 1.62× | Shopping |
| TV Fanatic | 8.95× | Movies & TV |
| Palestine Polytechnic University | 16.33× | Business & Career |
| Winemaking | 3.69× | Food & Beverages |
| No Escape (1994 film) | 9.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.58 |
| Extroversion | THRILL | 1.53 |
| Patriotism | CONSERVATISM | 1.5 |
| Individualism | JOY | 1.32 |
| Spirituality | BALANCE | 1.3 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Mexico | 8.2% |
| United Kingdom | 5.3% |
See Chicano rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Chicano rock have in United States?
Chicano rock has an estimated audience of 9,344,106 people in United States, concentrated in California and Texas.
What is the gender split and age of Chicano rock fans?
45.3% of Chicano rock fans are female, 54.7% are male, with an average age of 44.6 years.
Which brands do Chicano rock fans like most?
Chicano rock fans show strongest brand affinity for Israel (10.58×), Goop (8.89×), and Wok (9.9×) over the country average.
Where do Chicano rock fans live in United States?
Chicano rock fans in United States are most concentrated in California (reach 785,942), Texas (reach 256,759), and Kentucky (reach 195,874). These three regions account for the largest share of the active audience.
What other brands do Chicano rock fans also like?
Beyond Chicano rock itself, the audience over-indexes on Goop (8.89×), Wok (9.9×), Gift registry (18.63×), and Nationality (2.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chicano rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.