Rascasse Audience Intelligence

Chicano rock Audience in United States

A data profile of the people who buy, follow and care about Chicano rock in United States — modelled from more than twelve digital signal sources. Chicano rock has an estimated audience of 9,344,106 people in United States.

#99among Musical genre in United States#2421among Topic in United States#276in Music & Radio

The average Chicano rock fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chicano rap, Santana (band), The Beach Boys, with strongest over-indexing on Chicano rap (6.35× the country average).

Demographically, the Chicano rock audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicano rock fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Chicano rap.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicano rock profile in United States.

Audience size
9.3M
in United States
Gender
45.3%♀
54.7% male
Age
44.6
average years
Country rank
#3835
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicano rock fans

45.3% are female, 54.7% are male, average age 44.6.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Chicano rock audience in United States
MetricValue
Female45.3%
Male54.7%
Average age44.6
Estimated audience size9,344,106
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Chicano rock audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4925%
50+33%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Chicano rock audience comes from United States.

Worldwide audience distribution share by country for Chicano rock
CountryShare
United States33.6%
Mexico8.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicano rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicano rock fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.30×
02Rhode Island~40K1.28×
03Hawaii~50K1.22×
04Nebraska~60K1.18×
05Idaho~50K1.16×
06Washington, District of Columbia~30K1.14×
07Kentucky~100K1.10×
08Iowa~80K1.09×
09Kansas~80K1.09×
10Delaware~30K1.08×
11Arkansas~80K1.07×
12Oklahoma~100K1.05×
13Nevada~90K1.04×
14Utah~90K1.04×
15New Hampshire~40K1.03×
16Vermont~20K1.03×
17Connecticut~100K1.02×
18Oregon~100K1.01×
19Mississippi~80K1.01×
20West Virginia~40K1.01×
21Maine~30K1.01×
22Montana~30K1.01×
23Louisiana~100K0.99×
24Missouri~100K0.97×
25South Carolina~100K0.97×
26Alabama~100K0.97×
27Wisconsin~100K0.96×
28Minnesota~100K0.96×
29Indiana~200K0.95×
30Tennessee~200K0.94×
31Maryland~200K0.94×
32Colorado~100K0.94×
33Arizona~200K0.92×
34Massachusetts~200K0.92×
35Virginia~200K0.91×
36Washington~200K0.91×
37California~900K0.90×
38Michigan~200K0.90×
39Georgia~300K0.89×
40Ohio~300K0.89×
41North Carolina~200K0.89×
42New Jersey~200K0.89×
43Pennsylvania~300K0.88×
44Illinois~300K0.87×
45Florida~500K0.84×
46New York~400K0.82×
47Texas~600K0.77×
48Alaska0.00×
49South Dakota0.00×
50North Dakota0.00×
Fig. 06

Affinity by region

Affinity by region — Chicano rock, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicano rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicano rock audience
#·InterestCategoryAffinity×
01Santana (band)Music & Radio25.00×
02Blood In Blood OutMovies & TV9.56×
03Randy JacksonMovies & TV8.68×
04The Beach BoysMusic & Radio7.36×
05Genesis (band)Music & Radio6.84×
06Berlin WallTravel & Leisure6.76×
07Chicano rapMusic & Radio6.35×
08Web serverTechnology & Electronics4.27×
09TicketmasterTravel & Leisure3.20×
10RockabillyFashion & Accessoires3.02×
11Non-alcoholic beverageFood & Beverages2.86×
12Britney SpearsMusic & Radio2.46×
13Chuck NorrisMovies & TV2.19×
14Talk radioMusic & Radio2.18×
15FolklorePolitics & Society1.91×
16Real propertyHome & Garden1.90×
17Subscription business modelShopping1.85×
18RadioTechnology & Electronics1.80×
19Bass guitarMusic & Radio1.79×
20GeneticsKids & Family1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicano rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicano rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
TraditionCONSERVATISM1.56×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicano rock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicano rock have in United States?

Chicano rock has an estimated audience of 9,344,106 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chicano rock fans?

45.3% of Chicano rock fans are female, 54.7% are male, with an average age of 44.6 years.

03

Which brands do Chicano rock fans like most?

Chicano rock fans show strongest brand affinity for Chicano rap (6.35×), Santana (band) (25×), and The Beach Boys (7.36×) over the country average.

04

Where do Chicano rock fans live in United States?

Chicano rock fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chicano rock fans also like?

Beyond Chicano rock itself, the audience over-indexes on Santana (band) (25×), The Beach Boys (7.36×), Genesis (band) (6.84×), and Ticketmaster (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Chicano rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicano rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →