A data profile of the people who buy, follow and care about Cover version in Italy — modelled from more than twelve digital signal sources. Cover version has an estimated audience of 10,027,328 people in Italy.
Cover version has an estimated audience of 10,027,328 people in Italy. 55.1% are female, 44.9% are male, average age 43.0. Top brand affinities: Singer-songwriter, WhatsApp, Progressive rock, Death metal, Wikipedia.
Top brand affinities include Singer-songwriter, WhatsApp, Progressive rock, with strongest over-indexing on Singer-songwriter (5.09× the country average).
Demographically, the Cover version audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Cover version fan in Italy is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Cover version profile in Italy.
55.1% are female, 44.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.0 |
| Estimated audience size | 10,027,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Cover version audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 14.7% |
| Germany | 9.5% |
The strongest cross-interests of the Cover version audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Death metal | Music & Radio | 8.00× | ||
| 02 | Axl Rose | Music & Radio | 8.00× | ||
| 03 | Kurt Cobain | Music & Radio | 5.79× | ||
| 04 | Singer-songwriter | Music & Radio | 5.09× | ||
| 05 | Thomann | Shopping | 4.97× | ||
| 06 | Progressive rock | Music & Radio | 3.70× | ||
| 07 | Draught beer | Food & Beverages | 3.00× | ||
| 08 | Wikipedia | Internet & Social Media | 2.73× | ||
| 09 | Robert Redford | Movies & TV | 2.48× | ||
| 10 | Satire | Literature | 2.39× | ||
| 11 | Mediaset | Technology & Electronics | 2.32× | ||
| 12 | Internet & Social Media | 2.01× | |||
| 13 | Champagne | Food & Beverages | 1.99× | ||
| 14 | Superman | Movies & TV | 1.94× | ||
| 15 | Batman | Movies & TV | 1.89× | ||
| 16 | Volunteering | Politics & Society | 1.71× | ||
| 17 | TicketOne | Travel & Leisure | 1.66× | ||
| 18 | Personal finance | Business & Career | 1.65× | ||
| 19 | corriere dello sport | Sports | 1.61× | ||
| 20 | Harry Potter | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cover version. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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