Cover version Audience in Italy
Cover version has an estimated audience of 10,027,328 people in Italy. 55.1% are female, 44.9% are male, average age 43.0. Top brand affinities: Ipercoop, Leggo, Wine bar, Progressive rock, Singer-songwriter.
Top brand affinities include Ipercoop, Leggo, Wine bar, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Cover version audience skews more female with an average age of 43.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Cover version fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.0 |
| Estimated audience size | 10,027,328 |
Audience persona
The typical Cover version fan in Italy is more female, around 43.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ipercoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 8× | News |
| Wine bar | 18.05× | Food & Beverages |
| Progressive rock | 6.06× | Music & Radio |
| Singer-songwriter | 4.05× | Music & Radio |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| ANSA.it | 8× | News |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Risotto | 8× | Food & Beverages |
| Giorgia Meloni | 4.25× | Politics & Society |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| corriere dello sport | 2.88× | Sports |
| Gnocchi | 8× | Food & Beverages |
| Lercio | 8× | News |
| Penny Black | 8× | Fashion & Accessoires |
| Bruschetta | 8× | Food & Beverages |
| Ethanol | 5.3× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.37 |
| Sustainability | BALANCE | 1.32 |
| Social Media Usage | JOY | 1.24 |
| Individualism | JOY | 1.18 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 14.7% |
| Germany | 9.5% |
See Cover version audiences in other countries
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Hip hop music (14,520,411)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cover version. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.