A data profile of the people who buy, follow and care about Cover version in Brazil — modelled from more than twelve digital signal sources. Cover version has an estimated audience of 4,376,273 people in Brazil.
Cover version has an estimated audience of 4,376,273 people in Brazil. 64.9% are female, 35.1% are male, average age 38.6. Top brand affinities: Bossa nova, Michael Jackson, Freddie Mercury, Music download, Goiás Esporte Clube.
Top brand affinities include Bossa nova, Michael Jackson, Freddie Mercury, with strongest over-indexing on Bossa nova (3.07× the country average).
Demographically, the Cover version audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Cover version fan in Brazil is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Cover version profile in Brazil.
64.9% are female, 35.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 38.6 |
| Estimated audience size | 4,376,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Cover version audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 14.7% |
| Germany | 9.5% |
The strongest cross-interests of the Cover version audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.08× | ||
| 02 | Maria Bethânia | Music & Radio | 3.08× | ||
| 03 | Local news | News | 3.08× | ||
| 04 | Duvet | Home & Garden | 3.08× | ||
| 05 | John Lennon | Music & Radio | 3.08× | ||
| 06 | Germany | Travel & Leisure | 3.08× | ||
| 07 | AC/DC | Music & Radio | 3.08× | ||
| 08 | Queen (band) | Music & Radio | 3.08× | ||
| 09 | Axl Rose | Music & Radio | 3.08× | ||
| 10 | Bossa nova | Music & Radio | 3.07× | ||
| 11 | Freddie Mercury | Music & Radio | 2.99× | ||
| 12 | Gal Costa | Music & Radio | 2.93× | ||
| 13 | Goiás Esporte Clube | Sports | 2.44× | ||
| 14 | Rita Lee | Music & Radio | 2.26× | ||
| 15 | Michael Jackson | Music & Radio | 2.06× | ||
| 16 | Spanish language | Politics & Society | 1.77× | ||
| 17 | MSN | News | 1.53× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.52× | ||
| 19 | Music download | Technology & Electronics | 1.50× | ||
| 20 | Handbags | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.75× | |
| Indulgence | JOY | 1.43× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cover version. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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