A data profile of the people who buy, follow and care about Album in United Kingdom — modelled from more than twelve digital signal sources. Album has an estimated audience of 4,042,983 people in United Kingdom.
The average Album fan in United Kingdom is 42.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.75× the country average).
Demographically, the Album audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Album fan in United Kingdom is balanced, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Album profile in United Kingdom.
49.8% are female, 50.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.4 |
| Estimated audience size | 4,042,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Album audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.2% |
| Germany | 6.0% |
Where the Album audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.42× | |
| 02 | West Midlands | ~200K | 1.38× | |
| 03 | England | ~3M | 1.24× | |
| 04 | North East | ~200K | 1.14× | |
| 05 | Wales | ~200K | 0.98× | |
| 06 | South East | ~500K | 0.97× | |
| 07 | Scotland | ~300K | 0.92× | |
| 08 | Northern Ireland | ~100K | 0.91× | |
| 09 | South West | ~300K | 0.88× | |
| 10 | East Midlands | ~300K | 0.88× | |
| 11 | East of England | ~300K | 0.84× | |
| 12 | North West | ~300K | 0.60× |
The strongest cross-interests of the Album audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 3.87× | ||
| 02 | True Detective | Movies & TV | 3.06× | ||
| 03 | Phil Collins | Music & Radio | 2.98× | ||
| 04 | Sketch comedy | Movies & TV | 2.85× | ||
| 05 | Wikipedia | Internet & Social Media | 2.75× | ||
| 06 | HMV | Music & Radio | 2.40× | ||
| 07 | Satire | Literature | 2.33× | ||
| 08 | Esso | Cars & Mobility | 2.27× | ||
| 09 | Betfair | Games | 2.10× | ||
| 10 | Movie theater | Movies & TV | 2.00× | ||
| 11 | Michael Jackson | Music & Radio | 1.99× | ||
| 12 | William Hill (bookmaker) | Games | 1.98× | ||
| 13 | Volunteering | Politics & Society | 1.93× | ||
| 14 | Refrigerator | Home & Garden | 1.87× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.86× | ||
| 16 | Hobby | Home & Garden | 1.74× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Classical music | Music & Radio | 1.55× | ||
| 20 | Waterstones | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Community Orientation | OPEN | 1.31× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Album has an estimated audience of 4,042,983 people in United Kingdom, concentrated in England and South East.
49.8% of Album fans are female, 50.2% are male, with an average age of 42.4 years.
Album fans show strongest brand affinity for Wikipedia (2.75×), Hobby (1.74×), and William Hill (bookmaker) (1.98×) over the country average.
Album fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Album itself, the audience over-indexes on Hobby (1.74×), William Hill (bookmaker) (1.98×), True Detective (3.06×), and Esso (2.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Album. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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