Amyl and the Sniffers Audience in United States

Amyl and the Sniffers logo

Amyl and the Sniffers has an estimated audience of 568,279 people in United States. 35.3% are female, 64.7% are male, average age 38.3. Top brand affinities: Staycation, KiwiCo, Winemaking, Israel, Dog breed.

Top brand affinities include Staycation, KiwiCo, Winemaking, with strongest over-indexing on Staycation (10.71× the country average). Demographically, the Amyl and the Sniffers audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Amyl and the Sniffers fans

Demographic split for Amyl and the Sniffers audience in United States
MetricValue
Female35.3%
Male64.7%
Average age38.3
Estimated audience size568,279

Audience persona

The typical Amyl and the Sniffers fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staycation.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amyl and the Sniffers audience
BrandAffinityCategory
Staycation10.71×Home & Garden
KiwiCo18.91×Kids & Family
Winemaking11.26×Food & Beverages
Israel4.38×Travel & Leisure
Dog breed1.95×Pets & Animals
Yahoo Sports Fantasy11.69×
Brooklyn College18.55×Business & Career
Home construction2.03×Home & Garden
Home Delivery4.32×Food & Beverages
Historic site5.4×Arts & Culture
Hugh Howey38.51×Literature
Elsword19.71×Games
Vocal harmony5.14×Music & Radio
Hector Couto140.44×Music & Radio
Corona (band)6.03×Music & Radio
Grinch4.13×Movies & TV
Gungor42.7×Music & Radio
Goop5.34×Internet & Social Media
JDSU2.92×Business & Career
Cass County, Missouri9.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amyl and the Sniffers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
TraditionCONSERVATISM1.8
SustainabilityBALANCE1.49
PatriotismCONSERVATISM1.42
Design AffinityPREMIUM1.29
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Amyl and the Sniffers
CountryShare
United States29.5%
Australia24.5%
United Kingdom17.0%

See Amyl and the Sniffers audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Amyl and the Sniffers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.