Turnstile Audience in United States
Turnstile has an estimated audience of 1,546,338 people in United States. 64.7% are female, 35.3% are male, average age 50.4. Top brand affinities: Kia Sportage, Dollar General, Fox News Channel, Drudge Report, Google Maps.
Top brand affinities include Kia Sportage, Dollar General, Fox News Channel, with strongest over-indexing on Kia Sportage (18.61× the country average). Demographically, the Turnstile audience skews more female with an average age of 50.4, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Turnstile fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 50.4 |
| Estimated audience size | 1,546,338 |
Audience persona
The typical Turnstile fan in United States is more female, around 50.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 18.61× | Cars & Mobility |
| Dollar General | 3.13× | Shopping |
| Fox News Channel | 2.12× | Movies & TV |
| Drudge Report | 5.09× | Sports |
| Google Maps | 2.46× | Internet & Social Media |
| CarGurus | 3.64× | Cars & Mobility |
| Capital One | 2.48× | Business & Career |
| MSN | 2.42× | News |
| Dollar Tree | 2.3× | Shopping |
| Staples (Canada) | 2.84× | Business & Career |
| Musical theatre | 2.62× | Movies & TV |
| Honda HR-V | 13.5× | Cars & Mobility |
| Spotify | 1.72× | Internet & Social Media |
| Texas Roadhouse | 2.08× | Food & Beverages |
| Indeed.com | 2.1× | Business & Career |
| Film score | 4.68× | Music & Radio |
| Recovery approach | 5.98× | Health |
| Enterprise Rent-A-Car | 3.05× | Cars & Mobility |
| Kroger | 2.19× | Food & Beverages |
| Genetics | 2.26× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Spirituality | BALANCE | 1.57 |
| Family Orientation | CONSERVATISM | 1.55 |
| Individualism | JOY | 1.5 |
| Tradition | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| United Kingdom | 8.6% |
| Brazil | 6.5% |
See Turnstile audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
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- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Turnstile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.