A data profile of the people who buy, follow and care about Turnstile in United States — modelled from more than twelve digital signal sources. Turnstile has an estimated audience of 1,454,306 people in United States.
The average Turnstile fan in United States is 45.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Innovation, Religion, Drudge Report, with strongest over-indexing on Innovation (3.08× the country average).
Demographically, the Turnstile audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Turnstile fan in United States is more female, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for Innovation.
The key figures that characterise the Turnstile profile in United States.
64.4% are female, 35.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.4 |
| Estimated audience size | 1,454,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Turnstile audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 9.4% |
| Germany | 7.8% |
Where the Turnstile audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~60K | 2.13× | |
| 02 | California | ~300K | 1.71× | |
| 03 | Washington, District of Columbia | ~8K | 1.71× | |
| 04 | Oregon | ~20K | 1.40× | |
| 05 | Washington | ~40K | 1.38× | |
| 06 | Utah | ~20K | 1.33× | |
| 07 | Colorado | ~30K | 1.32× | |
| 08 | New York | ~100K | 1.31× | |
| 09 | Virginia | ~50K | 1.30× | |
| 10 | Illinois | ~60K | 1.28× | |
| 11 | Massachusetts | ~40K | 1.27× | |
| 12 | Maine | ~6K | 1.16× | |
| 13 | Pennsylvania | ~60K | 1.15× | |
| 14 | New Jersey | ~40K | 1.14× | |
| 15 | Arizona | ~30K | 1.08× | |
| 16 | Tennessee | ~30K | 1.08× | |
| 17 | Minnesota | ~20K | 1.06× | |
| 18 | Nevada | ~20K | 1.04× | |
| 19 | Ohio | ~50K | 1.02× | |
| 20 | New Hampshire | ~6K | 1.01× | |
| 21 | Texas | ~100K | 1.00× | |
| 22 | Kansas | ~10K | 1.00× | |
| 23 | Vermont | ~3K | 1.00× | |
| 24 | Connecticut | ~10K | 0.99× | |
| 25 | Delaware | ~4K | 0.97× | |
| 26 | Michigan | ~40K | 0.96× | |
| 27 | Iowa | ~10K | 0.96× | |
| 28 | Rhode Island | ~5K | 0.96× | |
| 29 | North Carolina | ~40K | 0.88× | |
| 30 | New Mexico | ~7K | 0.88× | |
| 31 | Montana | ~4K | 0.88× | |
| 32 | Wisconsin | ~20K | 0.87× | |
| 33 | Missouri | ~20K | 0.86× | |
| 34 | Florida | ~90K | 0.85× | |
| 35 | Nebraska | ~6K | 0.85× | |
| 36 | Kentucky | ~20K | 0.83× | |
| 37 | Idaho | ~6K | 0.82× | |
| 38 | Indiana | ~20K | 0.81× | |
| 39 | South Dakota | ~3K | 0.81× | |
| 40 | Alaska | ~3K | 0.81× | |
| 41 | Georgia | ~40K | 0.80× | |
| 42 | Oklahoma | ~10K | 0.80× | |
| 43 | West Virginia | ~6K | 0.79× | |
| 44 | North Dakota | ~2K | 0.79× | |
| 45 | Hawaii | ~5K | 0.76× | |
| 46 | South Carolina | ~20K | 0.75× | |
| 47 | Louisiana | ~10K | 0.74× | |
| 48 | Arkansas | ~9K | 0.71× | |
| 49 | Alabama | ~10K | 0.69× | |
| 50 | Mississippi | ~8K | 0.64× |
The strongest cross-interests of the Turnstile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atheism | Politics & Society | 5.28× | ||
| 02 | Bob Dylan | Music & Radio | 5.23× | ||
| 03 | Film score | Music & Radio | 4.30× | ||
| 04 | Drudge Report | Sports | 3.77× | ||
| 05 | Innovation | Business & Career | 3.08× | ||
| 06 | Public transport | Cars & Mobility | 2.90× | ||
| 07 | Virtual reality | Technology & Electronics | 2.71× | ||
| 08 | Activism | Politics & Society | 2.48× | ||
| 09 | Golden State Warriors | Sports | 2.32× | ||
| 10 | Radio | Technology & Electronics | 2.05× | ||
| 11 | Cloud computing | Technology & Electronics | 2.02× | ||
| 12 | Genetics | Kids & Family | 1.92× | ||
| 13 | Religion | Business & Career | 1.87× | ||
| 14 | Dollar General | Shopping | 1.85× | ||
| 15 | Nonprofit organization | Politics & Society | 1.81× | ||
| 16 | Burger King | Food & Beverages | 1.73× | ||
| 17 | T-Mobile | Technology & Electronics | 1.69× | ||
| 18 | CNN | Movies & TV | 1.55× | ||
| 19 | Country music | Music & Radio | 1.55× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.12× | |
| Individualism | JOY | 1.50× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.79× |
Turnstile has an estimated audience of 1,454,306 people in United States, concentrated in California and Texas.
64.4% of Turnstile fans are female, 35.6% are male, with an average age of 45.4 years.
Turnstile fans show strongest brand affinity for Innovation (3.08×), Religion (1.87×), and Drudge Report (3.77×) over the country average.
Turnstile fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Turnstile itself, the audience over-indexes on Religion (1.87×), Drudge Report (3.77×), Activism (2.48×), and Dollar General (1.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Turnstile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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