Rascasse Audience Intelligence

The Rakes Audience in United States

A data profile of the people who buy, follow and care about The Rakes in United States — modelled from more than twelve digital signal sources. The Rakes has an estimated audience of 965,585 people in United States.

#169among Rock in United States#5445among Person in United States#3149in Music & Radio

The average The Rakes fan in United States is 32.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Hives, Julian Casablancas, Bloc Party, with strongest over-indexing on The Hives (236.2× the country average).

Demographically, the The Rakes audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Rakes fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rakes profile in United States.

Audience size
966K
in United States
Gender
40.6%♀
59.4% male
Age
32.9
average years
Country rank
#24253
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Rakes fans

40.6% are female, 59.4% are male, average age 32.9.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for The Rakes audience in United States
MetricValue
Female40.6%
Male59.4%
Average age32.9
Estimated audience size965,585
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the The Rakes audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

47.7%

of the worldwide The Rakes audience comes from United States.

Worldwide audience distribution share by country for The Rakes
CountryShare
United States47.7%
United Kingdom14.6%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rakes audience in United States is strongest.

Fig. 05

Top regions by affinity

The Rakes fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.49×
02North Carolina~40K1.48×
03West Virginia~7K1.42×
04Oklahoma~10K1.33×
05Utah~10K1.33×
06Arkansas~10K1.21×
07New Mexico~6K1.19×
08Indiana~20K1.15×
09Alabama~20K1.13×
10Idaho~6K1.12×
11South Carolina~20K1.11×
12Alaska~2K1.09×
13Kansas~8K1.08×
14Texas~90K1.07×
15Ohio~30K1.07×
16Missouri~20K1.07×
17Oregon~10K1.07×
18Montana~3K1.07×
19South Dakota~2K1.06×
20Arizona~20K1.05×
21Louisiana~10K1.05×
22Tennessee~20K1.04×
23North Dakota~2K1.04×
24Pennsylvania~30K1.00×
25Georgia~30K1.00×
26Maine~4K0.99×
27Washington~20K0.98×
28Mississippi~8K0.98×
29Virginia~20K0.96×
30New Hampshire~4K0.96×
31Iowa~8K0.95×
32Michigan~20K0.94×
33Colorado~10K0.94×
34Nevada~9K0.94×
35Vermont~2K0.94×
36Nebraska~5K0.93×
37Minnesota~10K0.87×
38Wisconsin~10K0.86×
39Connecticut~9K0.86×
40Rhode Island~3K0.85×
41Delaware~2K0.82×
42California~90K0.81×
43Illinois~30K0.81×
44Hawaii~3K0.79×
45Maryland~10K0.77×
46Florida~50K0.76×
47New York~40K0.70×
48Massachusetts~10K0.70×
49New Jersey~20K0.68×
50Washington, District of Columbia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — The Rakes, United States
0.64×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rakes audience
#·InterestCategoryAffinity×
01Bloc PartyMusic & Radio274.85×
02The HivesMusic & Radio236.20×
03Julian CasablancasMusic & Radio177.86×
04Natalie ImbrugliaFashion & Accessoires85.74×
05FoalsMusic & Radio47.81×
06The RunawaysMusic & Radio43.28×
07Modest MouseMusic & Radio39.11×
08Thirty Seconds to MarsMusic & Radio34.55×
09AudioslaveMusic & Radio34.42×
10SupertrampMusic & Radio33.65×
11Cage the ElephantMusic & Radio33.35×
12PixiesMusic & Radio30.04×
13BeckMusic & Radio28.57×
14Liam GallagherMusic & Radio27.30×
15Wham!Music & Radio26.16×
16The KillsMusic & Radio25.74×
17Kurt CobainMusic & Radio24.96×
18SoundgardenMusic & Radio24.58×
19Creed (band)Music & Radio15.04×
20Genesis (band)Music & Radio9.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Rakes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
TraditionCONSERVATISM2.02×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Rakes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.75×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Rakes have in United States?

The Rakes has an estimated audience of 965,585 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Rakes fans?

40.6% of The Rakes fans are female, 59.4% are male, with an average age of 32.9 years.

03

Which brands do The Rakes fans like most?

The Rakes fans show strongest brand affinity for The Hives (236.2×), Julian Casablancas (177.86×), and Bloc Party (274.85×) over the country average.

04

Where do The Rakes fans live in United States?

The Rakes fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Rakes fans also like?

Beyond The Rakes itself, the audience over-indexes on Julian Casablancas (177.86×), Bloc Party (274.85×), Kurt Cobain (24.96×), and Natalie Imbruglia (85.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See The Rakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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