The Rakes Audience in United States
The Rakes has an estimated audience of 856,235 people in United States. 43.5% are female, 56.5% are male, average age 33.6. Top brand affinities: Julian Casablancas, The Hives, The Clash, Natalie Imbruglia, Massive Attack.
Top brand affinities include Julian Casablancas, The Hives, The Clash, with strongest over-indexing on Julian Casablancas (490.39× the country average). Demographically, the The Rakes audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of The Rakes fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 33.6 |
| Estimated audience size | 856,235 |
Audience persona
The typical The Rakes fan in United States is more male, around 33.6 years old, with strong Tradition tendencies and a notable affinity for Julian Casablancas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julian Casablancas | 490.39× | Music & Radio |
| The Hives | 220.64× | Music & Radio |
| The Clash | 99.8× | Music & Radio |
| Natalie Imbruglia | 104.56× | Fashion & Accessoires |
| Massive Attack | 50.9× | Music & Radio |
| Foals | 70.55× | Music & Radio |
| Cage the Elephant | 49.57× | Music & Radio |
| Creed (band) | 21.06× | Music & Radio |
| Liam Gallagher | 40.2× | Music & Radio |
| The Runaways | 57.34× | Music & Radio |
| Thirty Seconds to Mars | 39.88× | Music & Radio |
| Audioslave | 42.58× | Music & Radio |
| Kurt Cobain | 13.85× | Music & Radio |
| Pixies | 37.35× | Music & Radio |
| Autism Awareness | 10.55× | Health |
| Diabetes mellitus awareness | 7.01× | Health |
| Beck | 32.84× | Music & Radio |
| Genesis (band) | 10.57× | Music & Radio |
| Jimmy Eat World | 40.3× | Music & Radio |
| Björk | 20.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.22 |
| Risk Appetite | THRILL | 1.89 |
| Patriotism | CONSERVATISM | 1.72 |
| Urban Lifestyle | OPEN | 1.4 |
| Extroversion | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.9% |
| United Kingdom | 14.0% |
| Brazil | 5.0% |
See The Rakes audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Rakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.