The Rakes Audience in United States
The Rakes has an estimated audience of 856,235 people in United States. 43.5% are female, 56.5% are male, average age 33.6. Top brand affinities: Celtic mythology, Dog breed, Hideo Nomo, Stay at Home Mum, Winemaking.
Top brand affinities include Celtic mythology, Dog breed, Hideo Nomo, with strongest over-indexing on Celtic mythology (30.38× the country average). Demographically, the The Rakes audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of The Rakes fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 33.6 |
| Estimated audience size | 856,235 |
Audience persona
The typical The Rakes fan in United States is more male, around 33.6 years old, with strong Tradition tendencies and a notable affinity for Celtic mythology.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celtic mythology | 30.38× | Arts & Culture |
| Dog breed | 2.5× | Pets & Animals |
| Hideo Nomo | 37.24× | Sports |
| Stay at Home Mum | 25.41× | Kids & Family |
| Winemaking | 7.11× | Food & Beverages |
| Husson University | 57.34× | Business & Career |
| Home construction | 1.82× | Home & Garden |
| Yahoo Sports Fantasy | 8.89× | |
| Final Fantasy I | 99.8× | Games |
| Elsword | 19.88× | Games |
| Historic site | 4.79× | Arts & Culture |
| JDSU | 3.38× | Business & Career |
| Gungor | 45.11× | Music & Radio |
| Wim Hof | 12.59× | Sports |
| Guy Fieri | 3.54× | Movies & TV |
| Vocal harmony | 4.1× | Music & Radio |
| Home Delivery | 2.82× | Food & Beverages |
| JibJab | 5.13× | Internet & Social Media |
| Ixtapaluca | 15.35× | Travel & Leisure |
| Grinch | 3.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.22 |
| Risk Appetite | THRILL | 1.89 |
| Patriotism | CONSERVATISM | 1.72 |
| Urban Lifestyle | OPEN | 1.4 |
| Extroversion | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.9% |
| United Kingdom | 14.0% |
| Brazil | 5.0% |
See The Rakes audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Rakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.