CSS Audience in United States
CSS has an estimated audience of 918,118 people in United States. 43.4% are female, 56.6% are male, average age 37.1. Top brand affinities: Placebo (band), The Kills, Franz Ferdinand (band), Banco Popular, LCD Soundsystem.
Top brand affinities include Placebo (band), The Kills, Franz Ferdinand (band), with strongest over-indexing on Placebo (band) (157.41× the country average). Demographically, the CSS audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of CSS fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 37.1 |
| Estimated audience size | 918,118 |
Audience persona
The typical CSS fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Placebo (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Placebo (band) | 157.41× | Music & Radio |
| The Kills | 108.7× | Music & Radio |
| Franz Ferdinand (band) | 62.14× | Music & Radio |
| Banco Popular | 122.93× | Business & Career |
| LCD Soundsystem | 65.79× | Music & Radio |
| Resident Advisor | 33.11× | Music & Radio |
| Yum! Brands | 29.91× | Food & Beverages |
| Kia Sportage | 27.25× | Cars & Mobility |
| The Strokes | 44.28× | Music & Radio |
| M.I.A. (rapper) | 27.47× | Music & Radio |
| Lily Allen | 20.42× | Music & Radio |
| Björk | 27.19× | Music & Radio |
| Julian Casablancas | 41.78× | Music & Radio |
| Two Door Cinema Club | 71.19× | Music & Radio |
| Daft Punk | 22.07× | Music & Radio |
| Massive Attack | 30.94× | Music & Radio |
| Arctic Monkeys | 25.39× | Music & Radio |
| Jack White | 15.61× | Movies & TV |
| Beyblade | 20× | Literature |
| Autism Awareness | 7.99× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Sustainability | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.72 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Risk Appetite | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 15.7% |
| Japan | 15.2% |
| United States | 14.1% |
See CSS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.