Rascasse Audience Intelligence

CSS Audience in United States

A data profile of the people who buy, follow and care about CSS in United States — modelled from more than twelve digital signal sources. CSS has an estimated audience of 886,693 people in United States.

#499among Singer-songwriter in United States#5825among Person in United States#3377in Music & Radio

The average CSS fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yum! Brands, Lily Allen, The Kills, with strongest over-indexing on Yum! Brands (219.84× the country average).

Demographically, the CSS audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CSS fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Yum! Brands.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CSS profile in United States.

Audience size
887K
in United States
Gender
45.1%♀
54.9% male
Age
36.6
average years
Country rank
#25647
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CSS fans

45.1% are female, 54.9% are male, average age 36.6.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for CSS audience in United States
MetricValue
Female45.1%
Male54.9%
Average age36.6
Estimated audience size886,693
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the CSS audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

13.0%

of the worldwide CSS audience comes from United States.

Worldwide audience distribution share by country for CSS
CountryShare
Japan20.9%
Switzerland15.1%
United States13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CSS audience in United States is strongest.

Fig. 05

Top regions by affinity

CSS fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.92×
02Alaska~4K1.86×
03Massachusetts~30K1.59×
04New York~70K1.37×
05Maryland~20K1.29×
06Connecticut~10K1.26×
07Virginia~30K1.20×
08Washington, District of Columbia~3K1.17×
09New Jersey~30K1.15×
10California~100K1.14×
11Minnesota~10K1.14×
12Rhode Island~3K1.08×
13Hawaii~4K1.04×
14Pennsylvania~30K1.03×
15North Carolina~30K1.03×
16Maine~3K1.03×
17Texas~80K1.02×
18Nevada~9K1.02×
19Vermont~2K1.02×
20Washington~20K0.99×
21Georgia~30K0.98×
22Illinois~30K0.97×
23New Hampshire~3K0.97×
24Oregon~10K0.96×
25Ohio~30K0.94×
26Utah~8K0.93×
27South Carolina~10K0.91×
28Florida~60K0.90×
29Louisiana~10K0.90×
30South Dakota~2K0.90×
31Oklahoma~9K0.88×
32Delaware~2K0.88×
33Kansas~6K0.85×
34Nebraska~4K0.84×
35Wisconsin~10K0.83×
36North Dakota~2K0.82×
37Wyoming~1K0.82×
38Michigan~20K0.81×
39Tennessee~10K0.81×
40Missouri~10K0.81×
41Kentucky~9K0.81×
42Arizona~10K0.80×
43Idaho~4K0.79×
44New Mexico~4K0.79×
45Arkansas~6K0.77×
46West Virginia~3K0.77×
47Indiana~10K0.76×
48Iowa~6K0.76×
49Montana~2K0.76×
50Alabama~9K0.73×
Fig. 06

Affinity by region

Affinity by region — CSS, United States
0.73×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CSS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CSS audience
#·InterestCategoryAffinity×
01Yum! BrandsFood & Beverages219.84×
02Placebo (band)Music & Radio114.58×
03Bloc PartyMusic & Radio93.79×
04The KillsMusic & Radio91.77×
05Banco PopularBusiness & Career88.55×
06LCD SoundsystemMusic & Radio70.14×
07Franz Ferdinand (band)Music & Radio68.94×
08Modest MouseMusic & Radio65.18×
09The HivesMusic & Radio64.47×
10Two Door Cinema ClubMusic & Radio56.70×
11Lily AllenMusic & Radio48.40×
12The StrokesMusic & Radio42.37×
13Death Cab for CutieMusic & Radio40.39×
14Disclosure (band)Music & Radio36.68×
15MobyMusic & Radio36.31×
16Queens of the Stone AgeMusic & Radio30.08×
17Daft PunkMusic & Radio28.54×
18Boy GeorgeMusic & Radio24.04×
19M.I.A. (rapper)Music & Radio23.57×
20Jack WhiteMovies & TV16.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CSS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CSS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Urban LifestyleOPEN1.77×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CSS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CSS have in United States?

CSS has an estimated audience of 886,693 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CSS fans?

45.1% of CSS fans are female, 54.9% are male, with an average age of 36.6 years.

03

Which brands do CSS fans like most?

CSS fans show strongest brand affinity for Yum! Brands (219.84×), Lily Allen (48.4×), and The Kills (91.77×) over the country average.

04

Where do CSS fans live in United States?

CSS fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do CSS fans also like?

Beyond CSS itself, the audience over-indexes on Lily Allen (48.4×), The Kills (91.77×), The Hives (64.47×), and Placebo (band) (114.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See CSS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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