CSS Audience in United States
CSS has an estimated audience of 918,118 people in United States. 43.4% are female, 56.6% are male, average age 37.1. Top brand affinities: Solitaire Journey, Home construction, Dog breed, Yahoo Sports Fantasy, Elsword.
Top brand affinities include Solitaire Journey, Home construction, Dog breed, with strongest over-indexing on Solitaire Journey (122.93× the country average). Demographically, the CSS audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of CSS fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 37.1 |
| Estimated audience size | 918,118 |
Audience persona
The typical CSS fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Solitaire Journey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solitaire Journey | 122.93× | Games |
| Home construction | 5.16× | Home & Garden |
| Dog breed | 3.51× | Pets & Animals |
| Yahoo Sports Fantasy | 11.91× | |
| Elsword | 27.25× | Games |
| John Havlicek | 24.06× | Sports |
| Cass County, Missouri | 13.46× | Travel & Leisure |
| Israel | 2.66× | Travel & Leisure |
| Hypatia | 20× | Politics & Society |
| Tezz | 8.39× | Movies & TV |
| Home Delivery | 3.51× | Food & Beverages |
| Gungor | 44.45× | Music & Radio |
| Corona (band) | 5.92× | Music & Radio |
| Ayrton Senna | 9.96× | Sports |
| Guy Fieri | 3.75× | Movies & TV |
| Home equity | 1.9× | Home & Garden |
| Winemaking | 4.35× | Food & Beverages |
| 3D printing | 2.3× | Technology & Electronics |
| Steampunk | 4.37× | Fashion & Accessoires |
| Fantasy Football | 10.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Sustainability | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.72 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Risk Appetite | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 15.7% |
| Japan | 15.2% |
| United States | 14.1% |
See CSS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for CSS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.