A data profile of the people who buy, follow and care about Farm in India — modelled from more than twelve digital signal sources. Farm has an estimated audience of 4,529,777 people in India.
Farm has an estimated audience of 4,529,777 people in India. 17.9% are female, 82.1% are male, average age 32.9. Top brand affinities: Fertilizer, Innovation, Pesticide, Vegetable, Milk.
Top brand affinities include Fertilizer, Innovation, Pesticide, with strongest over-indexing on Fertilizer (4.12× the country average).
Demographically, the Farm audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Farm fan in India is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Farm profile in India.
17.9% are female, 82.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 32.9 |
| Estimated audience size | 4,529,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Farm audience comes from India.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 4.80× | ||
| 02 | John Deere | Cars & Mobility | 4.14× | ||
| 03 | Fertilizer | Home & Garden | 4.12× | ||
| 04 | Pesticide | Home & Garden | 3.65× | ||
| 05 | Horticulture | Home & Garden | 3.18× | ||
| 06 | Ryan Gosling | Movies & TV | 3.06× | ||
| 07 | Max Verstappen | Sports | 2.76× | ||
| 08 | Renewable energy | Business & Career | 2.56× | ||
| 09 | Forestry | Home & Garden | 2.52× | ||
| 10 | Sustainable energy | Home & Garden | 2.48× | ||
| 11 | Innovation | Business & Career | 2.00× | ||
| 12 | Logistics | Business & Career | 1.97× | ||
| 13 | Microwave oven | Home & Garden | 1.89× | ||
| 14 | Handball | Sports | 1.86× | ||
| 15 | Hindustan | Politics & Society | 1.72× | ||
| 16 | Milk | Food & Beverages | 1.66× | ||
| 17 | Videography | Internet & Social Media | 1.63× | ||
| 18 | Organic farming | Food & Beverages | 1.56× | ||
| 19 | Political science | Business & Career | 1.56× | ||
| 20 | Vegetable | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.83× | |
| Indulgence | JOY | 1.82× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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