A data profile of the people who buy, follow and care about Farm in Brazil — modelled from more than twelve digital signal sources. Farm has an estimated audience of 6,688,695 people in Brazil.
Farm has an estimated audience of 6,688,695 people in Brazil. 53.1% are female, 46.9% are male, average age 40.7. Top brand affinities: Country music, Fertilizer, WebMotors, Sportingbet, Public transport.
Top brand affinities include Country music, Fertilizer, WebMotors, with strongest over-indexing on Country music (1.62× the country average).
Demographically, the Farm audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Farm fan in Brazil is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Farm profile in Brazil.
53.1% are female, 46.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.7 |
| Estimated audience size | 6,688,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Farm audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AGCO | Cars & Mobility | 5.28× | ||
| 02 | Urban agriculture | Business & Career | 2.97× | ||
| 03 | Fertilizer | Home & Garden | 2.75× | ||
| 04 | Biotechnology | Business & Career | 2.67× | ||
| 05 | Family car | Cars & Mobility | 2.24× | ||
| 06 | Dodge Ram | Cars & Mobility | 2.21× | ||
| 07 | Xabi Alonso | Sports | 2.16× | ||
| 08 | Motorboat | Cars & Mobility | 1.89× | ||
| 09 | Toyota Hilux | Cars & Mobility | 1.82× | ||
| 10 | Photovoltaics | Home & Garden | 1.80× | ||
| 11 | Used Cars | Cars & Mobility | 1.77× | ||
| 12 | Makita | Home & Garden | 1.73× | ||
| 13 | Public transport | Cars & Mobility | 1.69× | ||
| 14 | Garena | Technology & Electronics | 1.68× | ||
| 15 | Country music | Music & Radio | 1.62× | ||
| 16 | Betfair | Games | 1.56× | ||
| 17 | Judo | Sports | 1.56× | ||
| 18 | WebMotors | Cars & Mobility | 1.53× | ||
| 19 | Sportingbet | Sports | 1.51× | ||
| 20 | Renewable energy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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