Rascasse Audience Intelligence

Farm Audience in Germany

A data profile of the people who buy, follow and care about Farm in Germany — modelled from more than twelve digital signal sources. Farm has an estimated audience of 3,789,344 people in Germany.

#979among Topic in Germany#126in Travel & Leisure

The average Farm fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Deere, Müller (company), French Bulldog, with strongest over-indexing on John Deere (7.12× the country average).

Demographically, the Farm audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Farm fan in Germany is balanced, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for John Deere.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farm profile in Germany.

Audience size
3.8M
in Germany
Gender
50.0%♀
50.0% male
Age
39.4
average years
Country rank
#1582
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farm fans

50.0% are female, 50.0% are male, average age 39.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Farm audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age39.4
Estimated audience size3,789,344
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Farm audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Farm audience comes from Germany.

Worldwide audience distribution share by country for Farm
CountryShare
United States24.2%
Brazil5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Farm fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.24×
02Baden-Württemberg~600K1.22×
03Nordrhein-Westfalen~900K1.14×
04Hessen~300K1.10×
05Hamburg~90K1.10×
06Bayern~700K1.08×
07Rheinland-Pfalz~200K1.05×
08Sachsen~200K1.03×
09Schleswig-Holstein~100K1.03×
10Brandenburg~100K1.03×
11Niedersachsen~300K0.94×
12Thüringen~90K0.91×
13Mecklenburg-Vorpommern~60K0.86×
14Saarland~40K0.84×
15Sachsen-Anhalt~80K0.80×
16Bremen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Farm, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farm audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility7.12×
02HusqvarnaHome & Garden5.38×
03FertilizerHome & Garden4.79×
04ForestryHome & Garden3.47×
05DairyFood & Beverages3.17×
06Shih TzuPets & Animals2.84×
07Yorkshire TerrierPets & Animals2.69×
08Black catPets & Animals2.69×
09BeaglePets & Animals2.64×
10French BulldogPets & Animals2.58×
11Labrador RetrieverPets & Animals2.53×
12British ShorthairPets & Animals2.53×
13Siberian HuskyPets & Animals2.52×
14BulldogPets & Animals2.45×
15PatioHome & Garden2.32×
16VolunteeringPolitics & Society2.06×
17Solar energyHome & Garden1.95×
18ADACCars & Mobility1.88×
19Müller (company)Food & Beverages1.71×
20House musicMusic & Radio1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farm audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.35×
PatriotismCONSERVATISM1.33×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farm audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Early Adopter MentalityPOWER0.79×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farm have in Germany?

Farm has an estimated audience of 3,789,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Farm fans?

50.0% of Farm fans are female, 50.0% are male, with an average age of 39.4 years.

03

Which brands do Farm fans like most?

Farm fans show strongest brand affinity for John Deere (7.12×), Müller (company) (1.71×), and French Bulldog (2.58×) over the country average.

04

Where do Farm fans live in Germany?

Farm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Farm fans also like?

Beyond Farm itself, the audience over-indexes on Müller (company) (1.71×), French Bulldog (2.58×), Fertilizer (4.79×), and Labrador Retriever (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Farm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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