Farm Audience in Germany
Farm has an estimated audience of 3,789,344 people in Germany. 50.0% are female, 50.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Icon (magazine), Grappling, Information sensitivity, Building insulation.
The average Farm fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Icon (magazine), Grappling, with strongest over-indexing on Gil Ofarim (2.37× the country average). Demographically, the Farm audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Farm fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 39.4 |
| Estimated audience size | 3,789,344 |
Audience persona
The typical Farm fan in Germany is balanced, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 946,460 | 1.14× |
| Bayern | 686,611 | 1.13× |
| Baden-Württemberg | 642,954 | 1.24× |
| Niedersachsen | 357,476 | 0.97× |
| Hessen | 322,785 | 1.12× |
| Berlin | 223,027 | 1.32× |
| Rheinland-Pfalz | 201,334 | 1.06× |
| Sachsen | 195,765 | 1.05× |
| Schleswig-Holstein | 139,696 | 1.03× |
| Brandenburg | 119,897 | 1.02× |
| Hamburg | 92,516 | 1.08× |
| Thüringen | 88,180 | 0.91× |
| Sachsen-Anhalt | 74,726 | 0.76× |
| Mecklenburg-Vorpommern | 57,489 | 0.79× |
| Saarland | 36,837 | 0.79× |
| Bremen | 24,166 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.37× | Music & Radio |
| Icon (magazine) | 3.33× | Arts & Culture |
| Grappling | 1.53× | Sports |
| Information sensitivity | 3.15× | Technology & Electronics |
| Building insulation | 2.47× | Home & Garden |
| Jaguar F-Pace | 3.37× | Cars & Mobility |
| Staycation | 1.87× | Home & Garden |
| Coworking | 1.95× | Business & Career |
| Ensiferum | 6.11× | Music & Radio |
| San Gil | 1.88× | Travel & Leisure |
| Glashütte | 1.93× | Travel & Leisure |
| Alaska | 1.58× | Travel & Leisure |
| Tuscany | 2.04× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.09× | Music & Radio |
| Emperor Entertainment Group | 1.61× | Business & Career |
| Eurotunnel | 2.25× | Cars & Mobility |
| Haugesund | 2.44× | Travel & Leisure |
| The Equalizer | 1.76× | Movies & TV |
| vienna.info | 2.81× | Travel & Leisure |
| Apostrophe | 1.7× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.28 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.13 |
| Convenience Orientation | PREMIUM | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Individualism | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
See Farm audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Farm have in Germany?
Farm has an estimated audience of 3,789,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Farm fans?
50.0% of Farm fans are female, 50.0% are male, with an average age of 39.4 years.
Which brands do Farm fans like most?
Farm fans show strongest brand affinity for Gil Ofarim (2.37×), Icon (magazine) (3.33×), and Grappling (1.53×) over the country average.
Where do Farm fans live in Germany?
Farm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 946,460), Bayern (reach 686,611), and Baden-Württemberg (reach 642,954). These three regions account for the largest share of the active audience.
What other brands do Farm fans also like?
Beyond Farm itself, the audience over-indexes on Icon (magazine) (3.33×), Grappling (1.53×), Information sensitivity (3.15×), and Building insulation (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.