Rascasse Audience Intelligence

Farm Audience in United States

A data profile of the people who buy, follow and care about Farm in United States — modelled from more than twelve digital signal sources. Farm has an estimated audience of 27,837,700 people in United States.

#717among Topic in United States#89in Travel & Leisure

The average Farm fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Livestock, Planet Fitness, Nonprofit organization, with strongest over-indexing on Livestock (1.95× the country average).

Demographically, the Farm audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farm fan in United States is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Livestock.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farm profile in United States.

Audience size
27.8M
in United States
Gender
52.0%♀
48.0% male
Age
43.1
average years
Country rank
#1049
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farm fans

52.0% are female, 48.0% are male, average age 43.1.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Farm audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.1
Estimated audience size27,837,700
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Farm audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Farm audience comes from United States.

Worldwide audience distribution share by country for Farm
CountryShare
United States24.2%
Brazil5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Farm fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~90K1.91×
02Massachusetts~900K1.66×
03New Hampshire~200K1.63×
04New Jersey~1M1.59×
05Hawaii~200K1.52×
06Oregon~500K1.51×
07New York~2M1.43×
08Rhode Island~100K1.41×
09Connecticut~400K1.38×
10Virginia~900K1.31×
11Maine~100K1.29×
12California~4M1.28×
13Washington~700K1.19×
14Maryland~600K1.17×
15Pennsylvania~1M1.15×
16Wisconsin~500K1.09×
17Illinois~1M1.04×
18North Carolina~900K1.04×
19Florida~2M1.01×
20Ohio~900K1.01×
21Michigan~700K0.97×
22Iowa~200K0.97×
23Georgia~800K0.95×
24South Dakota~60K0.94×
25North Dakota~50K0.94×
26Indiana~500K0.93×
27Delaware~70K0.93×
28Tennessee~500K0.90×
29South Carolina~400K0.89×
30Kentucky~300K0.88×
31Washington, District of Columbia~70K0.87×
32Kansas~200K0.86×
33Minnesota~300K0.85×
34Nevada~200K0.83×
35Missouri~400K0.80×
36Texas~2M0.79×
37Arizona~400K0.78×
38Utah~200K0.78×
39Nebraska~100K0.77×
40Idaho~100K0.74×
41West Virginia~100K0.74×
42Colorado~300K0.72×
43Alabama~300K0.72×
44Arkansas~200K0.69×
45Alaska~40K0.68×
46Mississippi~200K0.67×
47Montana~50K0.65×
48Louisiana~200K0.63×
49Oklahoma~200K0.63×
50New Mexico~90K0.62×
Fig. 06

Affinity by region

Affinity by region — Farm, United States
0.62×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farm audience
#·InterestCategoryAffinity×
01Plant nurseryHome & Garden2.49×
02Diaper bagKids & Family2.35×
03Fly fishingSports2.24×
04LumberHome & Garden2.22×
05Hardware storeHome & Garden2.01×
06LivestockPets & Animals1.95×
07Rail transportTravel & Leisure1.95×
08PatioHome & Garden1.90×
09Planet FitnessSports1.84×
10Real propertyHome & Garden1.81×
11Veterinary medicineBusiness & Career1.77×
12Charitable organizationPolitics & Society1.76×
13Air conditioningTechnology & Electronics1.67×
14GeneticsKids & Family1.66×
15PharmacyBusiness & Career1.64×
16AuctionShopping1.64×
17Subscription business modelShopping1.60×
18Nonprofit organizationPolitics & Society1.59×
19Fox News ChannelMovies & TV1.59×
20MilkFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farm audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
DIY MentalityTHRILL1.39×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farm have in United States?

Farm has an estimated audience of 27,837,700 people in United States, concentrated in California and New York.

02

What is the gender split and age of Farm fans?

52.0% of Farm fans are female, 48.0% are male, with an average age of 43.1 years.

03

Which brands do Farm fans like most?

Farm fans show strongest brand affinity for Livestock (1.95×), Planet Fitness (1.84×), and Nonprofit organization (1.59×) over the country average.

04

Where do Farm fans live in United States?

Farm fans in United States are most concentrated in California (reach ~4M), New York (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Farm fans also like?

Beyond Farm itself, the audience over-indexes on Planet Fitness (1.84×), Nonprofit organization (1.59×), Hardware store (2.01×), and Diaper bag (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Farm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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