Farm Audience in United States

Farm logo

Farm has an estimated audience of 27,837,700 people in United States. 52.0% are female, 48.0% are male, average age 43.1. Top regions: California, New York, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Goop, Grinch.

The average Farm fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (13.71× the country average). Demographically, the Farm audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Farm fans

Demographic split for Farm audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.1
Estimated audience size27,837,700

Audience persona

The typical Farm fan in United States is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Farm in United States
RegionReachAffinity
California3,754,5941.23×
New York2,377,5201.53×
Florida2,019,6591.07×
Texas1,826,8280.76×
New Jersey1,103,6181.56×
Pennsylvania1,040,4051.11×
Illinois1,008,2761.09×
Virginia978,5781.44×
Massachusetts937,2701.71×
Ohio878,7831.02×
North Carolina860,3171.03×
Georgia808,6110.94×
Michigan740,6911.02×
Washington705,0751.26×
Maryland578,9471.21×
Oregon551,4001.73×
Tennessee520,2800.93×
Wisconsin487,7061.16×
Indiana472,0430.93×
Arizona466,3440.82×
Connecticut371,1931.33×
Missouri370,5270.83×
South Carolina364,4650.87×
Minnesota343,0340.86×
Colorado334,3270.76×
Kentucky293,5790.84×
Alabama292,3580.75×
Iowa225,0280.98×
Louisiana224,2520.62×
Oklahoma197,0300.64×
Hawaii192,9381.61×
Utah190,0290.76×
Nevada189,9100.71×
Kansas179,3920.82×
New Hampshire169,6401.55×
Arkansas150,6320.66×
Mississippi145,2540.63×
Maine124,3811.25×
Rhode Island120,0021.35×
Nebraska102,4920.73×
Idaho98,2390.7×
West Virginia88,6520.68×
Vermont87,0841.78×
New Mexico83,6070.6×
Washington, District of Columbia77,9540.93×
Delaware63,6650.83×
South Dakota55,7390.87×
North Dakota50,6140.89×
Montana43,8370.57×
Alaska35,9690.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farm audience
BrandAffinityCategory
Historic site13.71×Arts & Culture
Vocal harmony14.43×Music & Radio
Governor of Michigan19.45×Politics & Society
Goop13.99×Internet & Social Media
Grinch8.73×Movies & TV
Fairy godmother16.14×Literature
Wok12.5×Food & Beverages
Hipster17.88×Politics & Society
Hibachi14.33×Food & Beverages
Cherish (group)18.52×Music & Radio
Mathcore13.41×Music & Radio
headspace15.56×Health
Google Home10.6×Technology & Electronics
Grace Slick13.06×Music & Radio
TV Fanatic14.97×Movies & TV
El Paso County, Colorado16.81×Travel & Leisure
Kikar HaShabbat21.15×News
Guitarist (magazine)14.65×Music & Radio
Israel2.49×Travel & Leisure
La Jolla10.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farm audience
TraitClusterScore
Community OrientationOPEN1.2
ExtroversionTHRILL1.19
DIY MentalityTHRILL1.12
Family OrientationCONSERVATISM1.06
Price SensitivityPREMIUM1.06
Healthy LifestyleBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Farm
CountryShare
United States24.2%
Brazil5.8%
United Kingdom5.0%

See Farm audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Farm have in United States?

Farm has an estimated audience of 27,837,700 people in United States, concentrated in California and New York.

What is the gender split and age of Farm fans?

52.0% of Farm fans are female, 48.0% are male, with an average age of 43.1 years.

Which brands do Farm fans like most?

Farm fans show strongest brand affinity for Historic site (13.71×), Vocal harmony (14.43×), and Governor of Michigan (19.45×) over the country average.

Where do Farm fans live in United States?

Farm fans in United States are most concentrated in California (reach 3,754,594), New York (reach 2,377,520), and Florida (reach 2,019,659). These three regions account for the largest share of the active audience.

What other brands do Farm fans also like?

Beyond Farm itself, the audience over-indexes on Vocal harmony (14.43×), Governor of Michigan (19.45×), Goop (13.99×), and Grinch (8.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.