A data profile of the people who buy, follow and care about Farm in Italy — modelled from more than twelve digital signal sources. Farm has an estimated audience of 4,200,298 people in Italy.
The average Farm fan in Italy is 44.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Modern architecture, with strongest over-indexing on Wikipedia (2.07× the country average).
Demographically, the Farm audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Farm fan in Italy is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Farm profile in Italy.
43.9% are female, 56.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 44.5 |
| Estimated audience size | 4,200,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Farm audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
Where the Farm audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.42× | |
| 02 | Veneto | ~500K | 1.38× | |
| 03 | Piedmont | ~400K | 1.29× | |
| 04 | Sicilia | ~400K | 1.20× | |
| 05 | Tuscany | ~300K | 1.17× | |
| 06 | Lombardy | ~900K | 1.16× | |
| 07 | Emilia-Romagna | ~400K | 1.13× | |
| 08 | Friuli-Venezia Giulia | ~80K | 1.07× | |
| 09 | Campania | ~500K | 1.01× | |
| 10 | Lazio | ~500K | 1.00× | |
| 11 | Aosta Valley | ~10K | 0.95× | |
| 12 | Puglia | ~300K | 0.94× | |
| 13 | Sardinia | ~100K | 0.92× | |
| 14 | Basilicata | ~40K | 0.92× | |
| 15 | Molise | ~20K | 0.92× | |
| 16 | Marche | ~90K | 0.91× | |
| 17 | Umbria | ~60K | 0.90× | |
| 18 | Calabria | ~100K | 0.88× | |
| 19 | Liguria | ~100K | 0.88× | |
| 20 | Abruzzo | ~80K | 0.85× |
The strongest cross-interests of the Farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 4.94× | ||
| 02 | Fertilizer | Home & Garden | 4.02× | ||
| 03 | Biochemistry | Business & Career | 2.71× | ||
| 04 | Modern architecture | Arts & Culture | 2.45× | ||
| 05 | Baking powder | Food & Beverages | 2.36× | ||
| 06 | HVAC | Home & Garden | 2.27× | ||
| 07 | Wikipedia | Internet & Social Media | 2.07× | ||
| 08 | Genetics | Kids & Family | 2.04× | ||
| 09 | Air conditioning | Technology & Electronics | 2.02× | ||
| 10 | Zoo | Kids & Family | 1.95× | ||
| 11 | Renewable energy | Business & Career | 1.88× | ||
| 12 | Sustainable energy | Home & Garden | 1.86× | ||
| 13 | Grilling | Food & Beverages | 1.75× | ||
| 14 | Nonprofit organization | Politics & Society | 1.73× | ||
| 15 | Innovation | Business & Career | 1.62× | ||
| 16 | Volunteering | Politics & Society | 1.61× | ||
| 17 | Wine tasting | Food & Beverages | 1.53× | ||
| 18 | Veterinary medicine | Business & Career | 1.53× | ||
| 19 | Street food | Food & Beverages | 1.52× | ||
| 20 | Solar energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Individualism | JOY | 1.42× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.86× |
Farm has an estimated audience of 4,200,298 people in Italy, concentrated in Lombardy and Lazio.
43.9% of Farm fans are female, 56.1% are male, with an average age of 44.5 years.
Farm fans show strongest brand affinity for Wikipedia (2.07×), Genetics (2.04×), and Modern architecture (2.45×) over the country average.
Farm fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Farm itself, the audience over-indexes on Genetics (2.04×), Modern architecture (2.45×), Volunteering (1.61×), and HVAC (2.27×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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