A data profile of the people who buy, follow and care about Farm in Spain — modelled from more than twelve digital signal sources. Farm has an estimated audience of 2,078,280 people in Spain.
Farm has an estimated audience of 2,078,280 people in Spain. 42.5% are female, 57.5% are male, average age 45.0. Top brand affinities: Sustainable energy, Take-out, Nonprofit organization, Genetics, Renewable energy.
Top brand affinities include Sustainable energy, Take-out, Nonprofit organization, with strongest over-indexing on Sustainable energy (2.65× the country average).
Demographically, the Farm audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Farm fan in Spain is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Farm profile in Spain.
42.5% are female, 57.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 45.0 |
| Estimated audience size | 2,078,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Farm audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.85× | ||
| 02 | Sustainable energy | Home & Garden | 2.65× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.57× | ||
| 04 | Political science | Business & Career | 2.39× | ||
| 05 | Volunteering | Politics & Society | 2.05× | ||
| 06 | Renewable energy | Business & Career | 1.96× | ||
| 07 | Nonprofit organization | Politics & Society | 1.91× | ||
| 08 | HVAC | Home & Garden | 1.90× | ||
| 09 | Genetics | Kids & Family | 1.89× | ||
| 10 | Refrigerator | Home & Garden | 1.89× | ||
| 11 | Solar energy | Home & Garden | 1.86× | ||
| 12 | Preventive healthcare | Health | 1.84× | ||
| 13 | Public transport | Cars & Mobility | 1.77× | ||
| 14 | BP | Cars & Mobility | 1.76× | ||
| 15 | Innovation | Business & Career | 1.71× | ||
| 16 | Organic farming | Food & Beverages | 1.66× | ||
| 17 | Google Drive | Technology & Electronics | 1.64× | ||
| 18 | Swimming pool | Sports | 1.62× | ||
| 19 | Take-out | Food & Beverages | 1.59× | ||
| 20 | Motorsport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.02× | |
| Spirituality | BALANCE | 1.46× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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