Rascasse Audience Intelligence

Green Bay Packers Fan Demographics in United States

Green Bay Packers has an estimated audience of 26.8M people in United States.

#7among American football in United States
#8among teams in United States#66in Sports

The average Green Bay Packers fan in United States is 37.6 years old, more male, and lives primarily in Wisconsin.

By number of fans, Green Bay Packers ranks #4 among the 32 NFL teams in United States — 1.7× the group median.

In Q2/2026, search interest was +3.6% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 48% of the year's searches, June is the quietest month.

Most fans live in Wisconsin, Illinois, California.

Top affinities include John Ratzenberger, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on John Ratzenberger (18.5× the country average).

Demographically, the Green Bay Packers audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism.

The typical Green Bay Packers fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for John Ratzenberger.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
26.8M
in United States
Gender
31.0%♀
69.0% male
Age
37.6
average years
Country rank
#1077
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Green Bay Packers fans

31.0% are female, 69.0% are male, average age 37.6.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Green Bay Packers audience in United States
MetricValue
Female31.0%
Male69.0%
Average age37.6
Estimated audience size26.8M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Green Bay Packers audience in United States
Age bracketShare%
16-2426%
25-3420%
35-4418%
45-5417%
55+18%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Green Bay Packers audience comes from United States.

Worldwide audience distribution share by country for Green Bay Packers
CountryShare
United States82.3%
Canada3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Green Bay Packers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4.5M12.11×
02Iowa~600K2.45×
03Minnesota~1M2.27×
04South Dakota~100K2.00×
05North Dakota~100K1.79×
06Michigan~1.5M1.56×
07Illinois~1.5M1.51×
08Montana~100K1.29×
09Nebraska~200K1.03×
10Wyoming~40K0.94×
11New Mexico~200K0.93×
12Arizona~600K0.91×
13Idaho~100K0.87×
14Indiana~500K0.84×
15Mississippi~200K0.82×
16Alaska~40K0.77×
17Arkansas~200K0.73×
18Missouri~400K0.71×
19Colorado~300K0.71×
20South Carolina~300K0.70×
21Kansas~200K0.70×
22Kentucky~200K0.68×
23Ohio~600K0.65×
24Tennessee~400K0.65×
25Nevada~200K0.64×
26Utah~200K0.64×
27North Carolina~600K0.63×
28Oklahoma~200K0.63×
29West Virginia~90K0.62×
30Hawaii~70K0.62×
31Texas~1M0.61×
32Oregon~200K0.58×
33Florida~1M0.57×
34Virginia~400K0.57×
35Pennsylvania~600K0.56×
36Delaware~40K0.54×
37Louisiana~200K0.53×
38Washington~300K0.51×
39Alabama~200K0.50×
40Georgia~400K0.47×
41Maryland~200K0.45×
42Vermont~20K0.44×
43California~1.5M0.43×
44Maine~40K0.41×
45New Jersey~300K0.40×
46Connecticut~100K0.40×
47Rhode Island~30K0.40×
48New Hampshire~40K0.37×
49New York~500K0.33×
50Massachusetts~200K0.30×
Fig. 06

Affinity by region

Affinity by region — Green Bay Packers, United States
0.30×1.00×12.11×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Green Bay Packers audience vs. the country average
#·InterestCategoryAffinity×
01John RatzenbergerMovies & TV18.50×
02CBS Sports NetworkMovies & TV9.10×
03Florida State Seminoles footballSports9.00×
04Texas A&M Aggies footballSports8.45×
05NFL Sunday TicketEvent7.87×
06Cincinnati BengalsSports7.73×
07Minnesota VikingsSports7.55×
08Indianapolis ColtsSports7.50×
09Jacksonville JaguarsSports7.36×
10New York JetsSports7.30×
11Tampa Bay BuccaneersSports7.14×
12Atlanta FalconsSports7.00×
13Cleveland BrownsSports6.45×
14Buffalo BillsSports6.12×
15New York GiantsSports5.93×
16Miami DolphinsSports5.56×
17Denver BroncosSports5.43×
18Pittsburgh SteelersSports5.21×
19Seattle SeahawksSports5.16×
20Detroit LionsSports4.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Green Bay Packers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Green Bay Packers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
IndulgenceJOY0.93×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Green Bay Packers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.48×
MindfulnessBALANCE0.57×
CreativityOPEN0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Green Bay Packers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/green-bay-packers-1899” · Methodology