A data profile of the people who buy, follow and care about Boston Celtics in Brazil — modelled from more than twelve digital signal sources. Boston Celtics has an estimated audience of 3,011,874 people in Brazil.
The average Boston Celtics fan in Brazil is 33.2 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Utah Jazz, Stephen Curry, Memphis Grizzlies, with strongest over-indexing on Utah Jazz (50.89× the country average).
Demographically, the Boston Celtics audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Boston Celtics fan in Brazil is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
The key figures that characterise the Boston Celtics profile in Brazil.
41.9% are female, 58.1% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 33.2 |
| Estimated audience size | 3,011,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Boston Celtics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 51.1% |
| China | 7.3% |
| Brazil | 6.7% |
Where the Boston Celtics audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~500K | 1.77× | |
| 02 | Amazonas | ~80K | 1.44× | |
| 03 | São Paulo | ~1M | 1.21× | |
| 04 | Espírito Santo | ~80K | 1.20× | |
| 05 | Minas Gerais | ~400K | 1.16× | |
| 06 | Rio Grande do Sul | ~200K | 1.15× | |
| 07 | Acre | ~10K | 1.15× | |
| 08 | Federal District | ~60K | 1.13× | |
| 09 | Roraima | ~9K | 1.09× | |
| 10 | Amapá | ~10K | 1.07× | |
| 11 | Paraná | ~200K | 1.04× | |
| 12 | Santa Catarina | ~100K | 1.04× | |
| 13 | Mato Grosso do Sul | ~40K | 1.00× | |
| 14 | Maranhão | ~70K | 0.96× | |
| 15 | Pernambuco | ~100K | 0.93× | |
| 16 | Rondônia | ~20K | 0.88× | |
| 17 | Pará | ~90K | 0.87× | |
| 18 | Goiás | ~100K | 0.85× | |
| 19 | Paraíba | ~50K | 0.85× | |
| 20 | Rio Grande do Norte | ~40K | 0.83× | |
| 21 | Ceará | ~100K | 0.82× | |
| 22 | Mato Grosso | ~50K | 0.82× | |
| 23 | Piauí | ~30K | 0.82× | |
| 24 | Sergipe | ~20K | 0.79× | |
| 25 | Bahia | ~200K | 0.78× | |
| 26 | Tocantins | ~10K | 0.71× | |
| 27 | Alagoas | ~30K | 0.70× |
The strongest cross-interests of the Boston Celtics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chris Paul | Sports | 59.82× | ||
| 02 | Memphis Grizzlies | Sports | 51.09× | ||
| 03 | Utah Jazz | Sports | 50.89× | ||
| 04 | Atlanta Hawks | Sports | 49.88× | ||
| 05 | James Harden | Sports | 49.27× | ||
| 06 | Stephen Curry | Sports | 48.46× | ||
| 07 | Los Angeles Clippers | Sports | 44.96× | ||
| 08 | Shaquille O'Neal | Sports | 39.71× | ||
| 09 | Washington Wizards | Sports | 38.25× | ||
| 10 | Charlotte Hornets | Sports | 37.25× | ||
| 11 | Philadelphia 76ers | Sports | 35.60× | ||
| 12 | Milwaukee Bucks | Sports | 33.82× | ||
| 13 | Miami Heat | Sports | 31.91× | ||
| 14 | Toronto Raptors | Sports | 31.12× | ||
| 15 | Cleveland Cavaliers | Sports | 28.25× | ||
| 16 | Oklahoma City Thunder | Sports | 25.92× | ||
| 17 | San Antonio Spurs | Sports | 25.86× | ||
| 18 | NBA playoffs | Sports | 22.10× | ||
| 19 | LeBron James | Sports | 20.91× | ||
| 20 | Chicago Bulls | Sports | 16.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.54× | |
| Tradition | CONSERVATISM | 1.58× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Spirituality | BALANCE | 0.74× | |
| Mindfulness | BALANCE | 0.86× |
Boston Celtics has an estimated audience of 3,011,874 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
41.9% of Boston Celtics fans are female, 58.1% are male, with an average age of 33.2 years.
Boston Celtics fans show strongest brand affinity for Utah Jazz (50.89×), Stephen Curry (48.46×), and Memphis Grizzlies (51.09×) over the country average.
Boston Celtics fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boston Celtics itself, the audience over-indexes on Stephen Curry (48.46×), Memphis Grizzlies (51.09×), Atlanta Hawks (49.88×), and Los Angeles Clippers (44.96×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Boston Celtics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.