A data profile of the people who buy, follow and care about Amazon.com in India — modelled from more than twelve digital signal sources. Amazon.com has an estimated audience of 8,477,876 people in India.
The average Amazon.com fan in India is 30.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Mirraw, Hapag-Lloyd, P.M. News, with strongest over-indexing on Mirraw (1.74× the country average).
Demographically, the Amazon.com audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 29 regions tracked by Rascasse.
The typical Amazon.com fan in India is more male, around 30.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Mirraw.
The key figures that characterise the Amazon.com profile in India.
35.5% are female, 64.5% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 30.9 |
| Estimated audience size | 8,477,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Amazon.com audience comes from India.
| Country | Share |
|---|---|
| United States | 24.7% |
| China | 9.0% |
| Germany | 8.1% |
Where the Amazon.com audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~200K | 1.64× | |
| 02 | Tamil Nadu | ~300K | 1.53× | |
| 03 | Karnataka | ~300K | 1.49× | |
| 04 | Gujarat | ~300K | 1.41× | |
| 05 | Haryana | ~200K | 1.37× | |
| 06 | Uttarakhand | ~50K | 1.26× | |
| 07 | Maharashtra | ~500K | 1.25× | |
| 08 | Uttar Pradesh | ~500K | 1.21× | |
| 09 | Andhra Pradesh | ~100K | 1.16× | |
| 10 | Punjab (region) | ~100K | 1.14× | |
| 11 | Rajasthan | ~200K | 1.13× | |
| 12 | Goa | ~10K | 1.13× | |
| 13 | Madhya Pradesh | ~200K | 0.95× | |
| 14 | Himachal Pradesh | ~30K | 0.95× | |
| 15 | Nagaland | ~5K | 0.93× | |
| 16 | West Bengal | ~200K | 0.92× | |
| 17 | Mizoram | ~5K | 0.91× | |
| 18 | Jammu and Kashmir | ~40K | 0.90× | |
| 19 | Manipur | ~9K | 0.86× | |
| 20 | Sikkim | ~3K | 0.82× | |
| 21 | Chhattisgarh | ~40K | 0.81× | |
| 22 | Meghalaya | ~7K | 0.80× | |
| 23 | Jharkhand | ~60K | 0.76× | |
| 24 | Tripura | ~9K | 0.76× | |
| 25 | Bihar | ~100K | 0.73× | |
| 26 | Odisha | ~60K | 0.69× | |
| 27 | Kerala | ~90K | 0.68× | |
| 28 | Assam | ~60K | 0.68× | |
| 29 | Arunachal Pradesh | ~3K | 0.67× |
The strongest cross-interests of the Amazon.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mirraw | Fashion & Accessoires | 1.74× | ||
| 02 | News7 | Movies & TV | 1.72× | ||
| 03 | Opera News | News | 1.58× | ||
| 04 | P.M. News | News | 1.55× | ||
| 05 | RCTV | Movies & TV | 1.54× | ||
| 06 | Eco-marathon | Cars & Mobility | 1.52× | ||
| 07 | Hapag-Lloyd | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Extroversion | THRILL | 0.38× | |
| Risk Appetite | THRILL | 0.38× |
Amazon.com's target market in India covers an estimated 8,477,876 people, concentrated in Maharashtra and Uttar Pradesh.
35.5% of the Amazon.com audience are female, 64.5% are male, with an average age of 30.9 years.
Amazon.com fans show strongest brand affinity for Mirraw (1.74×), Hapag-Lloyd (1.51×), and P.M. News (1.55×) over the country average.
Amazon.com fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~500K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Amazon.com itself, the audience over-indexes on Hapag-Lloyd (1.51×), P.M. News (1.55×), News7 (1.72×), and Opera News (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Amazon.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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