A data profile of the people who buy, follow and care about Myntra.com in India — modelled from more than twelve digital signal sources. Myntra.com has an estimated audience of 9,608,715 people in India.
The average Myntra.com fan in India is 31.5 years old, more male, and lives primarily in Bihar.
The audience is concentrated in Bihar, Jharkhand, Uttar Pradesh.
Top brand affinities include Sari, Telugu language, Cotton, with strongest over-indexing on Sari (1.52× the country average).
Demographically, the Myntra.com audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Myntra.com fan in India is more male, around 31.5 years old, with strong Social Media Usage tendencies and a notable affinity for Sari.
The key figures that characterise the Myntra.com profile in India.
39.8% are female, 60.2% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 31.5 |
| Estimated audience size | 9,608,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Myntra.com audience comes from India.
| Country | Share |
|---|---|
| India | 88.9% |
| Nepal | 1.5% |
| China | 1.1% |
Where the Myntra.com audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jharkhand | ~300K | 3.84× | |
| 02 | Chhattisgarh | ~200K | 2.92× | |
| 03 | Manipur | ~30K | 2.44× | |
| 04 | Bihar | ~400K | 2.09× | |
| 05 | Himachal Pradesh | ~80K | 2.02× | |
| 06 | Mizoram | ~10K | 1.99× | |
| 07 | Meghalaya | ~20K | 1.73× | |
| 08 | Nagaland | ~10K | 1.69× | |
| 09 | Assam | ~100K | 1.50× | |
| 10 | Sikkim | ~6K | 1.39× | |
| 11 | Tripura | ~10K | 1.00× | |
| 12 | Uttarakhand | ~40K | 0.81× | |
| 13 | Arunachal Pradesh | ~5K | 0.78× | |
| 14 | Odisha | ~60K | 0.61× | |
| 15 | Goa | ~5K | 0.53× | |
| 16 | West Bengal | ~200K | 0.52× | |
| 17 | Uttar Pradesh | ~200K | 0.44× | |
| 18 | Jammu and Kashmir | ~20K | 0.40× | |
| 19 | Madhya Pradesh | ~60K | 0.35× | |
| 20 | Rajasthan | ~70K | 0.30× | |
| 21 | Haryana | ~40K | 0.30× | |
| 22 | Punjab (region) | ~30K | 0.26× | |
| 23 | Maharashtra | ~100K | 0.21× | |
| 24 | Karnataka | ~40K | 0.19× | |
| 25 | Andhra Pradesh | ~20K | 0.19× | |
| 26 | Telangana | ~20K | 0.18× | |
| 27 | Gujarat | ~40K | 0.16× | |
| 28 | Kerala | ~20K | 0.15× | |
| 29 | Tamil Nadu | ~30K | 0.13× |
The strongest cross-interests of the Myntra.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 1.80× | ||
| 02 | Actor Vijay | Movies & TV | 1.74× | ||
| 03 | Sari-sari store | Shopping | 1.68× | ||
| 04 | Linen | Fashion & Accessoires | 1.65× | ||
| 05 | Bridesmaid | Kids & Family | 1.64× | ||
| 06 | Staff Selection Commission | Politics & Society | 1.64× | ||
| 07 | Telugu language | Politics & Society | 1.63× | ||
| 08 | Indian wedding clothes | Fashion & Accessoires | 1.63× | ||
| 09 | Cotton | Fashion & Accessoires | 1.61× | ||
| 10 | Party dress | Fashion & Accessoires | 1.59× | ||
| 11 | Shalwar kameez | Fashion & Accessoires | 1.58× | ||
| 12 | Suit (clothing) | Fashion & Accessoires | 1.58× | ||
| 13 | England cricket team | Sports | 1.58× | ||
| 14 | Pakistan national cricket team | Sports | 1.56× | ||
| 15 | Wedding reception | Kids & Family | 1.55× | ||
| 16 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 17 | Sari | Fashion & Accessoires | 1.52× | ||
| 18 | Cash on delivery | Business & Career | 1.52× | ||
| 19 | Diamond | Fashion & Accessoires | 1.52× | ||
| 20 | Option (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Sustainability | BALANCE | 0.88× | |
| Sports Activity | POWER | 0.93× |
Myntra.com's target market in India covers an estimated 9,608,715 people, concentrated in Bihar and Jharkhand.
39.8% of the Myntra.com audience are female, 60.2% are male, with an average age of 31.5 years.
Myntra.com fans show strongest brand affinity for Sari (1.52×), Telugu language (1.63×), and Cotton (1.61×) over the country average.
Myntra.com fans in India are most concentrated in Bihar (reach ~400K), Jharkhand (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Myntra.com itself, the audience over-indexes on Telugu language (1.63×), Cotton (1.61×), Option (finance) (1.51×), and Shalwar kameez (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Myntra.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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