Refurbed Audience in United States

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Refurbed has an estimated audience of 636,948 people in United States. 47.8% are female, 52.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Progressive rock, Kendra Scott, JDSU, Jesse Plemons.

The average Refurbed fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Progressive rock, Kendra Scott, with strongest over-indexing on Elsword (20.84× the country average). Demographically, the Refurbed audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Refurbed fans

Demographic split for Refurbed audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.7
Estimated audience size636,948

Audience persona

The typical Refurbed fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Refurbed in United States
RegionReachAffinity
California100,5451.44×
Texas68,0291.24×
Florida49,5401.15×
New York48,0951.35×
Illinois25,5061.2×
Georgia25,1181.28×
Pennsylvania20,2670.94×
North Carolina20,2581.06×
New Jersey18,5021.14×
Ohio18,3750.94×
Virginia18,2301.17×
Michigan18,0231.08×
Washington13,6271.07×
Arizona13,3991.03×
Massachusetts13,2501.06×
Maryland12,7461.16×
Tennessee12,3070.96×
Indiana11,0490.95×
South Carolina10,1821.06×
Alabama9,9631.12×
Louisiana9,8641.2×
Missouri9,7590.95×
Minnesota8,6700.95×
Colorado8,5370.85×
Wisconsin8,4460.88×
Kentucky7,7850.97×
Oklahoma7,2571.03×
Oregon7,2340.99×
Nevada6,8391.11×
Connecticut6,4621.01×
Mississippi6,0191.15×
Arkansas5,3471.02×
Utah5,3060.93×
Kansas5,0271×
Iowa4,4400.85×
Hawaii3,1201.14×
Nebraska2,9050.91×
New Mexico2,7460.86×
Idaho2,5660.8×
Washington, District of Columbia2,5351.32×
West Virginia2,3050.78×
New Hampshire1,9170.76×
Maine1,8920.83×
Rhode Island1,7670.87×
Delaware1,5830.9×
Alaska1,2500.92×
Montana1,2000.68×
South Dakota1,1120.76×
North Dakota1,0560.81×
Vermont7580.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refurbed audience
BrandAffinityCategory
Elsword20.84×Games
Progressive rock1.63×Music & Radio
Kendra Scott2×Fashion & Accessoires
JDSU1.83×Business & Career
Jesse Plemons2.05×Movies & TV
Electrolyte2.71×Health
Home staging3.01×Home & Garden
Staycation1.65×Home & Garden
Elie Tahari6.29×Fashion & Accessoires
Cam Ward1.89×Sports
Wikia1.65×Internet & Social Media
Mothercare1.56×Kids & Family
Jaws2.53×Movies & TV
Nebraska Cornhuskers football1.66×Sports
Nebraska Cornhuskers3.78×Sports
FOX23 News4.31×Movies & TV
Emma Hewitt10.04×Music & Radio
Atkins diet2.18×Health
Hayward, California4.55×Travel & Leisure
Kevin Murphy (screenwriter)6.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refurbed audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.63
Social Media UsageJOY1.28
Luxury OrientationPREMIUM1.27
Price SensitivityPREMIUM1.24
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Refurbed
CountryShare
Germany44.5%
Austria12.1%
Italy9.5%

See Refurbed audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Refurbed have in United States?

Refurbed has an estimated audience of 636,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Refurbed fans?

47.8% of Refurbed fans are female, 52.2% are male, with an average age of 39.7 years.

Which brands do Refurbed fans like most?

Refurbed fans show strongest brand affinity for Elsword (20.84×), Progressive rock (1.63×), and Kendra Scott (2×) over the country average.

Where do Refurbed fans live in United States?

Refurbed fans in United States are most concentrated in California (reach 100,545), Texas (reach 68,029), and Florida (reach 49,540). These three regions account for the largest share of the active audience.

What other brands do Refurbed fans also like?

Beyond Refurbed itself, the audience over-indexes on Progressive rock (1.63×), Kendra Scott (2×), JDSU (1.83×), and Jesse Plemons (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refurbed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.