Refurbed Audience in United States

Refurbed has an estimated audience of 636,948 people in United States. 47.8% are female, 52.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Apple Store, Mobile phone accessories, Kia Sportage, Society6, Best Buy.

The average Refurbed fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Apple Store, Mobile phone accessories, Kia Sportage, with strongest over-indexing on Apple Store (12.53× the country average). Demographically, the Refurbed audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Refurbed fans

Demographic split for Refurbed audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.7
Estimated audience size636,948

Audience persona

The typical Refurbed fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Apple Store.

Top regions in United States

Top regions ranked by reach for Refurbed in United States
RegionReachAffinity
California100,5451.44×
Texas68,0291.24×
Florida49,5401.15×
New York48,0951.35×
Illinois25,5061.2×
Georgia25,1181.28×
Pennsylvania20,2670.94×
North Carolina20,2581.06×
New Jersey18,5021.14×
Ohio18,3750.94×
Virginia18,2301.17×
Michigan18,0231.08×
Washington13,6271.07×
Arizona13,3991.03×
Massachusetts13,2501.06×
Maryland12,7461.16×
Tennessee12,3070.96×
Indiana11,0490.95×
South Carolina10,1821.06×
Alabama9,9631.12×
Louisiana9,8641.2×
Missouri9,7590.95×
Minnesota8,6700.95×
Colorado8,5370.85×
Wisconsin8,4460.88×
Kentucky7,7850.97×
Oklahoma7,2571.03×
Oregon7,2340.99×
Nevada6,8391.11×
Connecticut6,4621.01×
Mississippi6,0191.15×
Arkansas5,3471.02×
Utah5,3060.93×
Kansas5,0271×
Iowa4,4400.85×
Hawaii3,1201.14×
Nebraska2,9050.91×
New Mexico2,7460.86×
Idaho2,5660.8×
Washington, District of Columbia2,5351.32×
West Virginia2,3050.78×
New Hampshire1,9170.76×
Maine1,8920.83×
Rhode Island1,7670.87×
Delaware1,5830.9×
Alaska1,2500.92×
Montana1,2000.68×
South Dakota1,1120.76×
North Dakota1,0560.81×
Vermont7580.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refurbed audience
BrandAffinityCategory
Apple Store12.53×Shopping
Mobile phone accessories18.38×Technology & Electronics
Kia Sportage20.84×Cars & Mobility
Society616.08×Shopping
Best Buy2.59×Shopping
Livemusic3.17×Music & Radio
Android (operating system)1.99×Technology & Electronics
Honda HR-V14.03×Cars & Mobility
T-Mobile2.12×Technology & Electronics
WhatsApp3.09×Internet & Social Media
Planet Fitness1.9×Sports
Google Drive1.85×Technology & Electronics
Scooby-Doo2.39×Movies & TV
Mobile game1.93×Games
Hobby Lobby1.61×Home & Garden
Pre-school playgroup13.55×Kids & Family
Straight Talk4.32×Technology & Electronics
Jeep Grand Cherokee4.37×Cars & Mobility
Nvidia4.35×Technology & Electronics
Wedding dress2.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refurbed audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.63
Social Media UsageJOY1.28
Luxury OrientationPREMIUM1.27
Price SensitivityPREMIUM1.24
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Refurbed
CountryShare
Germany44.5%
Austria12.1%
Italy9.5%

See Refurbed audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Refurbed have in United States?

Refurbed has an estimated audience of 636,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Refurbed fans?

47.8% of Refurbed fans are female, 52.2% are male, with an average age of 39.7 years.

Which brands do Refurbed fans like most?

Refurbed fans show strongest brand affinity for Apple Store (12.53×), Mobile phone accessories (18.38×), and Kia Sportage (20.84×) over the country average.

Where do Refurbed fans live in United States?

Refurbed fans in United States are most concentrated in California (reach 100,545), Texas (reach 68,029), and Florida (reach 49,540). These three regions account for the largest share of the active audience.

What other brands do Refurbed fans also like?

Beyond Refurbed itself, the audience over-indexes on Mobile phone accessories (18.38×), Kia Sportage (20.84×), Society6 (16.08×), and Best Buy (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refurbed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.