Top list · Italy

Top 100 Events in Italy

This curated ranking covers the 100 largest events in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5.2k events tracked in Italy, the 100 ranked here account for the largest measured audience reach. Serie A, Australian Open (golf) and FIFA World Cup lead the list with a combined estimated audience of 111M people. Across all 100 entries the average audience size is 4M, and the largest, Serie A, reaches around 58M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each event, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Smash (tennis) 933k 34.7 44.4% Tennis
77 FINA World Aquatics Championships 892k 43.8 44.1% Swimming
78 Festivalbar 889k 41.9 52.5% Music festival
79 24 Hours of Le Mans 807k 37.1 18.1% Motorsport
80 Terra Wortmann Open 794k 42.1 32.4% Tennis
81 IAAF World Championships in Athletics 786k 36.9 29.7% Track and field
82 Lollapalooza 775k 33.4 52.3% Music festival
83 Super Bowl 772k 29.3 30.7% American football
84 Agricultural show 771k 49.3 51.4%
85 Spartan race 753k 37.1 36.4% Track and field
86 U.S. Open (golf) 737k 39.2 25.6% Golf
87 Campeonato Brasileiro Série A 724k 31.6 27.1% Soccer
88 Festival dell'Oriente 715k 38.2 75.8% Music festival
89 Nobel Prize in Literature 709k 45.4 61.2%
90 Eid al-Fitr 708k 42.8 56.9%
91 DP World Tour 704k 42.7 40.0% Golf
92 Madrid Open (tennis) 694k 40.7 43.4% Tennis
93 Academy Award for Best Actor 688k 40.1 61.6% Award
94 WWE SmackDown 678k 34.9 17.5% Wrestling
95 Artigiano in Fiera 653k 43.4 55.3%
96 Mr. Olympia 649k 34.1 38.7% Martial art
97 ATP Wien 643k 42.5 41.3% Tennis
98 mutua madrid open 633k 41.3 48.0% Tennis
99 Ice Hockey World Championships 627k 37.4 31.7% Ice hockey
100 Cincinnati Masters 607k 38.2 11.8% Tennis

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest event in Italy?

Serie A currently leads with an estimated audience of 58M people in Italy.

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