Rascasse Audience Intelligence

Lollapalooza Audience in United States

Lollapalooza has an estimated audience of 9.6M people in United States.

#1among Music festival in United States#36among events in United States#248in Music & Radio

The average Lollapalooza fan in United States is 32.4 years old, more female, and lives primarily in Illinois.

By number of fans, Lollapalooza ranks #1 among the 918 objects in Music festival in United States — 26.4× the group median.

Its fans are 5.7 years younger than the group average of 38.1.

Women make up 59.2% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Lollapalooza fans stand out for their interest in Funny Videos, Cardi B and NBA playoffs.

Interest is seasonal: March, July and August account for 61% of the year's searches, December is the quietest month.

Most fans live in Illinois, California, New York.

Top affinities include Funny Videos, Cardi B, NBA playoffs, with strongest over-indexing on Funny Videos (3.27× the country average).

Demographically, the Lollapalooza audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

The typical Lollapalooza fan in United States is more female, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Funny Videos.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.6M
in United States
Gender
59.2%♀
40.8% male
Age
32.4
average years
Country rank
#3766
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lollapalooza fans

59.2% are female, 40.8% are male, average age 32.4.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Lollapalooza audience in United States
MetricValue
Female59.2%
Male40.8%
Average age32.4
Estimated audience size9.6M
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Lollapalooza audience in United States
Age bracketShare%
16-2438%
25-3426%
35-4416%
45-5411%
55+9%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Lollapalooza audience comes from United States.

Worldwide audience distribution share by country for Lollapalooza
CountryShare
United States41.8%
Brazil12.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lollapalooza fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M8.01×
02Wisconsin~400K2.29×
03Indiana~400K1.94×
04Michigan~400K1.50×
05Iowa~100K1.50×
06Washington, District of Columbia~30K1.28×
07Minnesota~200K1.27×
08California~1.5M1.19×
09Missouri~200K1.15×
10Nebraska~60K1.06×
11Ohio~300K1.04×
12New York~600K0.96×
13Massachusetts~200K0.94×
14Kentucky~100K0.92×
15Colorado~200K0.91×
16Washington~200K0.90×
17Nevada~80K0.89×
18North Dakota~20K0.89×
19Kansas~70K0.87×
20Texas~600K0.85×
21Tennessee~200K0.83×
22South Dakota~20K0.82×
23Hawaii~30K0.80×
24Arizona~200K0.79×
25New Jersey~200K0.77×
26Connecticut~80K0.77×
27Florida~500K0.74×
28Oregon~90K0.74×
29Vermont~10K0.74×
30Pennsylvania~300K0.73×
31Virginia~200K0.72×
32Louisiana~100K0.72×
33Arkansas~60K0.71×
34North Carolina~200K0.70×
35Rhode Island~20K0.69×
36Maryland~100K0.68×
37Oklahoma~70K0.66×
38Georgia~200K0.65×
39Delaware~20K0.65×
40Utah~60K0.64×
41New Mexico~40K0.63×
42Montana~20K0.63×
43Alaska~10K0.63×
44West Virginia~30K0.61×
45New Hampshire~20K0.61×
46Maine~20K0.59×
47South Carolina~90K0.58×
48Mississippi~50K0.58×
49Alabama~80K0.54×
50Idaho~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Lollapalooza, United States
0.53×1.00×8.01×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lollapalooza audience vs. the country average
#·InterestCategoryAffinity×
01Funny VideosInternet & Social Media3.27×
02Cardi BMusic & Radio2.82×
03NBA playoffsSports2.51×
04NBA TVSports2.44×
05NBA FinalsSports2.42×
06Bad BunnyMusic & Radio2.27×
07Los Angeles LakersSports2.13×
08Golden State WarriorsSports2.12×
09Fashion NovaShopping2.09×
10FunMovies & TV1.99×
11StreetwearFashion & Accessoires1.95×
12LeBron JamesSports1.79×
13NikeFashion & Accessoires1.70×
14Taylor SwiftMusic & Radio1.68×
15SpotifyMusic & Radio1.63×
16Heavy metal musicMusic & Radio1.60×
17NBASports1.59×
18Alternative rockMusic & Radio1.56×
19MoviesMovies & TV1.51×
20Electronic musicMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lollapalooza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lollapalooza audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
MindfulnessBALANCE1.12×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lollapalooza audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Career OrientationPOWER0.62×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lollapalooza over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lollapalooza-15435” · Methodology