Rascasse Audience Intelligence

Record shop Audience in Germany

A data profile of the people who buy, follow and care about Record shop in Germany — modelled from more than twelve digital signal sources. Record shop has an estimated audience of 844,932 people in Germany.

#150among Touchpoint in Germany#766in Music & Radio

The average Record shop fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Radiohead, Suzi Quatro, Thomann, with strongest over-indexing on Radiohead (38.22× the country average).

Demographically, the Record shop audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Record shop fan in Germany is balanced, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Radiohead.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Record shop profile in Germany.

Audience size
845K
in Germany
Gender
54.4%♀
45.6% male
Age
37.5
average years
Country rank
#7524
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Record shop fans

54.4% are female, 45.6% are male, average age 37.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Record shop audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age37.5
Estimated audience size844,932
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Record shop audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Record shop audience comes from Germany.

Worldwide audience distribution share by country for Record shop
CountryShare
United States27.0%
Italy10.4%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Record shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Record shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.69×
02Hamburg~30K1.65×
03Bremen~9K1.30×
04Sachsen~50K1.12×
05Nordrhein-Westfalen~200K0.95×
06Bayern~100K0.90×
07Hessen~60K0.88×
08Baden-Württemberg~100K0.85×
09Schleswig-Holstein~30K0.85×
10Mecklenburg-Vorpommern~10K0.83×
11Niedersachsen~70K0.81×
12Rheinland-Pfalz~30K0.81×
13Brandenburg~20K0.79×
14Sachsen-Anhalt~20K0.74×
15Thüringen~20K0.71×
16Saarland~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Record shop, Germany
0.69×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Record shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Record shop audience
#·InterestCategoryAffinity×
01RadioheadMusic & Radio38.22×
02BandcampMusic & Radio21.03×
03Suzi QuatroMusic & Radio15.03×
04Resident AdvisorMusic & Radio13.37×
05BerghainMusic & Radio12.29×
06Nick CaveMusic & Radio11.43×
07The Beach BoysMusic & Radio11.18×
08Bob DylanMusic & Radio10.27×
09Paul McCartneyMusic & Radio9.82×
10Vinyl RecordsMusic & Radio8.95×
11David BowieMusic & Radio8.66×
12High-end audioTechnology & Electronics8.62×
13ThomannShopping7.80×
14True DetectiveMovies & TV6.54×
15Bruce SpringsteenMusic & Radio6.43×
16DiscogsMusic & Radio6.23×
17Ross AntonyMovies & TV5.43×
18FC St. PauliSports5.14×
19Bass guitarMusic & Radio3.98×
20Der TagesspiegelNews3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Record shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Record shop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.62×
ExtroversionTHRILL1.90×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Record shop audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.45×
Family OrientationCONSERVATISM0.66×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Record shop have in Germany?

Record shop has an estimated audience of 844,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Record shop fans?

54.4% of Record shop fans are female, 45.6% are male, with an average age of 37.5 years.

03

Which brands do Record shop fans like most?

Record shop fans show strongest brand affinity for Radiohead (38.22×), Suzi Quatro (15.03×), and Thomann (7.8×) over the country average.

04

Where do Record shop fans live in Germany?

Record shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Record shop fans also like?

Beyond Record shop itself, the audience over-indexes on Suzi Quatro (15.03×), Thomann (7.8×), Bandcamp (21.03×), and True Detective (6.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Record shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Record shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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