Record shop Audience in Germany
Record shop has an estimated audience of 844,932 people in Germany. 54.4% are female, 45.6% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Hudson, New York, Progressive rock, Oliver Kahn.
The average Record shop fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Hudson, New York, with strongest over-indexing on Dog breed (3.88× the country average). Demographically, the Record shop audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Record shop fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.5 |
| Estimated audience size | 844,932 |
Audience persona
The typical Record shop fan in Germany is balanced, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,284 | 0.98× |
| Bayern | 130,065 | 0.96× |
| Baden-Württemberg | 102,934 | 0.89× |
| Berlin | 91,581 | 2.42× |
| Niedersachsen | 68,388 | 0.83× |
| Hessen | 52,439 | 0.81× |
| Sachsen | 48,057 | 1.16× |
| Hamburg | 34,753 | 1.82× |
| Rheinland-Pfalz | 33,245 | 0.79× |
| Schleswig-Holstein | 27,049 | 0.89× |
| Brandenburg | 22,025 | 0.84× |
| Sachsen-Anhalt | 13,339 | 0.61× |
| Thüringen | 12,927 | 0.6× |
| Mecklenburg-Vorpommern | 11,781 | 0.73× |
| Bremen | 8,752 | 1.21× |
| Saarland | 4,655 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.88× | Pets & Animals |
| Home construction | 2.05× | Home & Garden |
| Hudson, New York | 12× | Travel & Leisure |
| Progressive rock | 3.05× | Music & Radio |
| Oliver Kahn | 5.57× | Sports |
| Atkins diet | 8.85× | Health |
| CAC 40 | 1.66× | Business & Career |
| KLIX (AM) | 2.86× | Music & Radio |
| Magazine (band) | 5.33× | Music & Radio |
| The Bugaboos | 8.44× | Travel & Leisure |
| Corona (band) | 2.59× | Music & Radio |
| Vanuatu | 16.58× | Travel & Leisure |
| Salman Khan | 6.32× | Movies & TV |
| Neon Genesis Evangelion (manga) | 6.41× | Literature |
| Natural rubber | 2.19× | Cars & Mobility |
| Goosebumps (film) | 8.32× | Movies & TV |
| DEFCON (video game) | 6.38× | Games |
| Ayrton Senna | 4.03× | Sports |
| Hobby Lobby | 5.27× | Home & Garden |
| Hypertext | 2.21× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.95 |
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.56 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 10.4% |
| United Kingdom | 8.3% |
See Record shop audiences in other countries
More Music & Radio audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Record shop have in Germany?
Record shop has an estimated audience of 844,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Record shop fans?
54.4% of Record shop fans are female, 45.6% are male, with an average age of 37.5 years.
Which brands do Record shop fans like most?
Record shop fans show strongest brand affinity for Dog breed (3.88×), Home construction (2.05×), and Hudson, New York (12×) over the country average.
Where do Record shop fans live in Germany?
Record shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,284), Bayern (reach 130,065), and Baden-Württemberg (reach 102,934). These three regions account for the largest share of the active audience.
What other brands do Record shop fans also like?
Beyond Record shop itself, the audience over-indexes on Home construction (2.05×), Hudson, New York (12×), Progressive rock (3.05×), and Oliver Kahn (5.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Record shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.