Rascasse Audience Intelligence

Record shop Audience in United States

A data profile of the people who buy, follow and care about Record shop in United States — modelled from more than twelve digital signal sources. Record shop has an estimated audience of 4,108,954 people in United States.

#162among Touchpoint in United States#730in Music & Radio

The average Record shop fan in United States is 40.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include High-end audio, Vinyl Records, Resident Advisor, with strongest over-indexing on High-end audio (19.94× the country average).

Demographically, the Record shop audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Record shop fan in United States is more male, around 40.7 years old, with strong Tradition tendencies and a notable affinity for High-end audio.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Record shop profile in United States.

Audience size
4.1M
in United States
Gender
37.5%♀
62.5% male
Age
40.7
average years
Country rank
#7879
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Record shop fans

37.5% are female, 62.5% are male, average age 40.7.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Record shop audience in United States
MetricValue
Female37.5%
Male62.5%
Average age40.7
Estimated audience size4,108,954
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Record shop audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Record shop audience comes from United States.

Worldwide audience distribution share by country for Record shop
CountryShare
United States27.0%
Italy10.4%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Record shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Record shop fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K3.58×
02Oregon~80K1.65×
03Utah~50K1.45×
04Washington, District of Columbia~20K1.45×
05Washington~100K1.33×
06Michigan~100K1.29×
07Tennessee~100K1.29×
08California~600K1.24×
09Illinois~200K1.23×
10Colorado~80K1.18×
11New Jersey~100K1.11×
12Kansas~40K1.11×
13Wisconsin~70K1.06×
14Minnesota~60K1.06×
15Rhode Island~10K1.05×
16Vermont~8K1.05×
17Pennsylvania~100K1.03×
18North Carolina~100K1.02×
19Connecticut~40K1.02×
20Florida~300K1.00×
21Ohio~100K0.97×
22Texas~300K0.96×
23Massachusetts~80K0.96×
24New Hampshire~20K0.96×
25Louisiana~50K0.95×
26Kentucky~50K0.95×
27Hawaii~20K0.94×
28Maine~10K0.91×
29Maryland~60K0.90×
30Alaska~8K0.90×
31New Mexico~20K0.89×
32Delaware~10K0.89×
33North Dakota~8K0.89×
34Nevada~30K0.88×
35Idaho~20K0.88×
36West Virginia~20K0.88×
37Montana~10K0.88×
38South Dakota~8K0.87×
39Georgia~100K0.86×
40Virginia~90K0.85×
41Missouri~60K0.85×
42Oklahoma~40K0.85×
43Iowa~30K0.83×
44Arizona~70K0.82×
45Indiana~60K0.81×
46South Carolina~50K0.81×
47Mississippi~30K0.81×
48Arkansas~30K0.80×
49Nebraska~20K0.80×
50Alabama~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Record shop, United States
0.72×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Record shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Record shop audience
#·InterestCategoryAffinity×
01High-end audioTechnology & Electronics19.94×
02Resident AdvisorMusic & Radio17.91×
03DiscogsMusic & Radio14.65×
04SennheiserTechnology & Electronics13.76×
05International educationBusiness & Career9.81×
06PitchforkMusic & Radio8.91×
07Vinyl RecordsMusic & Radio7.61×
08TurntablismMusic & Radio7.07×
09Film scoreMusic & Radio6.78×
10Paul McCartneyMusic & Radio6.47×
11Bob DylanMusic & Radio5.88×
12David BowieMusic & Radio5.83×
13Folk musicMusic & Radio3.30×
14LivemusicMusic & Radio3.01×
15Vintage clothingFashion & Accessoires2.71×
16Electric guitarMusic & Radio2.24×
17Planet FitnessSports1.95×
18Classical musicMusic & Radio1.69×
19Blues musicMusic & Radio1.59×
20ConcertsMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Record shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Record shop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
Early Adopter MentalityPOWER1.66×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Record shop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Family OrientationCONSERVATISM0.69×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Record shop have in United States?

Record shop has an estimated audience of 4,108,954 people in United States, concentrated in New York and California.

02

What is the gender split and age of Record shop fans?

37.5% of Record shop fans are female, 62.5% are male, with an average age of 40.7 years.

03

Which brands do Record shop fans like most?

Record shop fans show strongest brand affinity for High-end audio (19.94×), Vinyl Records (7.61×), and Resident Advisor (17.91×) over the country average.

04

Where do Record shop fans live in United States?

Record shop fans in United States are most concentrated in New York (reach ~800K), California (reach ~600K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Record shop fans also like?

Beyond Record shop itself, the audience over-indexes on Vinyl Records (7.61×), Resident Advisor (17.91×), Discogs (14.65×), and Film score (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Record shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Record shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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