Record shop Audience in United States

Record shop has an estimated audience of 4,108,954 people in United States. 37.5% are female, 62.5% are male, average age 40.7. Top regions: New York, California, Texas. Top brand affinities: Discogs, Autism Awareness, Ozzy Osbourne, Diabetes mellitus awareness, Capital One.

The average Record shop fan in United States is 40.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Discogs, Autism Awareness, Ozzy Osbourne, with strongest over-indexing on Discogs (40.55× the country average). Demographically, the Record shop audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint

Demographics of Record shop fans

Demographic split for Record shop audience in United States
MetricValue
Female37.5%
Male62.5%
Average age40.7
Estimated audience size4,108,954

Audience persona

The typical Record shop fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discogs.

Top regions in United States

Top regions ranked by reach for Record shop in United States
RegionReachAffinity
New York650,8322.83×
California622,5431.38×
Texas375,9241.06×
Florida309,4611.11×
Illinois187,4591.37×
Michigan157,2481.46×
Pennsylvania155,0121.12×
Ohio138,7691.1×
North Carolina127,4761.03×
Washington126,9411.54×
Tennessee116,6711.42×
Georgia114,3860.9×
New Jersey112,7461.08×
Oregon85,3081.81×
Virginia85,0580.85×
Massachusetts79,8850.99×
Colorado79,5261.23×
Wisconsin73,9661.2×
Minnesota73,6611.25×
Arizona72,9210.87×
Maryland62,6690.89×
Utah61,7701.68×
Indiana58,0260.77×
Missouri57,7400.87×
Louisiana52,7751×
Kentucky47,5350.92×
South Carolina44,5020.72×
Oklahoma41,0370.9×
Connecticut37,5300.91×
Nevada35,3370.89×
Alabama31,1360.54×
Kansas30,5990.94×
Iowa26,0230.77×
Arkansas22,2810.66×
Washington, District of Columbia20,7711.68×
Mississippi20,0640.59×
Idaho15,9330.77×
Rhode Island15,3751.18×
New Mexico14,6790.71×
Hawaii12,7850.72×
Nebraska12,5290.61×
Maine11,7990.8×
West Virginia11,3880.6×
New Hampshire10,8050.67×
Vermont8,3711.16×
Delaware7,6220.67×
Montana6,6040.58×
North Dakota4,9040.58×
Alaska4,8210.55×
South Dakota4,4450.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Record shop audience
BrandAffinityCategory
Discogs40.55×Music & Radio
Autism Awareness19.03×Health
Ozzy Osbourne18.72×Music & Radio
Diabetes mellitus awareness12.48×Health
Capital One6.84×Business & Career
Beetlejuice8.16×Movies & TV
Chester Bennington26.37×Music & Radio
Resident Advisor32.65×Music & Radio
Microblogging12.67×Technology & Electronics
Vinyl Records11.18×Music & Radio
Singer-songwriter5.51×Music & Radio
Google Maps5.24×Internet & Social Media
Kurt Cobain14.53×Music & Radio
Bruce Willis8.53×Movies & TV
Diane Keaton6.92×Movies & TV
Income tax13.19×Business & Career
CarGurus6.11×Cars & Mobility
DeviantArt7.37×Internet & Social Media
Indeed.com4.24×Business & Career
High-end audio16.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Record shop audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
SustainabilityBALANCE1.59
TraditionCONSERVATISM1.56
Design AffinityPREMIUM1.51
LGBTQ+ IdentityOPEN1.38
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Record shop
CountryShare
United States27.0%
Italy10.4%
United Kingdom8.3%

See Record shop audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Record shop have in United States?

Record shop has an estimated audience of 4,108,954 people in United States, concentrated in New York and California.

What is the gender split and age of Record shop fans?

37.5% of Record shop fans are female, 62.5% are male, with an average age of 40.7 years.

Which brands do Record shop fans like most?

Record shop fans show strongest brand affinity for Discogs (40.55×), Autism Awareness (19.03×), and Ozzy Osbourne (18.72×) over the country average.

Where do Record shop fans live in United States?

Record shop fans in United States are most concentrated in New York (reach 650,832), California (reach 622,543), and Texas (reach 375,924). These three regions account for the largest share of the active audience.

What other brands do Record shop fans also like?

Beyond Record shop itself, the audience over-indexes on Autism Awareness (19.03×), Ozzy Osbourne (18.72×), Diabetes mellitus awareness (12.48×), and Capital One (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Record shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.