High fidelity Audience in Germany
High fidelity has an estimated audience of 1,419,499 people in Germany. 23.0% are female, 77.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Headphones, Cro (rapper), Wireless speakers, FRITZ!Box, High-end audio.
The average High fidelity fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Headphones, Cro (rapper), Wireless speakers, with strongest over-indexing on Headphones (9.16× the country average). Demographically, the High fidelity audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of High fidelity fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 40.9 |
| Estimated audience size | 1,419,499 |
Audience persona
The typical High fidelity fan in Germany is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Headphones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,645 | 1.16× |
| Bayern | 223,719 | 0.98× |
| Baden-Württemberg | 221,526 | 1.14× |
| Niedersachsen | 129,401 | 0.94× |
| Berlin | 128,271 | 2.02× |
| Hessen | 114,334 | 1.06× |
| Sachsen | 58,494 | 0.84× |
| Rheinland-Pfalz | 57,073 | 0.8× |
| Hamburg | 48,815 | 1.52× |
| Schleswig-Holstein | 47,074 | 0.92× |
| Brandenburg | 31,018 | 0.7× |
| Sachsen-Anhalt | 24,876 | 0.68× |
| Thüringen | 23,393 | 0.65× |
| Mecklenburg-Vorpommern | 16,215 | 0.6× |
| Saarland | 14,375 | 0.82× |
| Bremen | 14,278 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headphones | 9.16× | Technology & Electronics |
| Cro (rapper) | 7.48× | Music & Radio |
| Wireless speakers | 10.87× | Technology & Electronics |
| FRITZ!Box | 3.32× | Technology & Electronics |
| High-end audio | 8.42× | Technology & Electronics |
| Home audio | 10.15× | Technology & Electronics |
| Google Maps | 2.22× | Internet & Social Media |
| Tagesschau | 1.71× | Movies & TV |
| Marantz | 24.2× | Technology & Electronics |
| Immowelt | 2.54× | Home & Garden |
| Aldi | 1.74× | Shopping |
| Buena Vista Social Club | 18.17× | Music & Radio |
| Musical instrument | 2.52× | Music & Radio |
| Netto Marken-Discount | 1.7× | Shopping |
| Philips | 3.27× | Technology & Electronics |
| Electric guitar | 3.29× | Music & Radio |
| Sennheiser | 8.19× | Technology & Electronics |
| AutoScout24 | 1.69× | Cars & Mobility |
| Klipsch Audio Technologies | 17.44× | Technology & Electronics |
| Used car | 1.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Need for Security | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Convenience Orientation | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 10.5% |
| Germany | 6.3% |
See High fidelity audiences in other countries
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Frequently asked questions
How many fans does High fidelity have in Germany?
High fidelity has an estimated audience of 1,419,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High fidelity fans?
23.0% of High fidelity fans are female, 77.0% are male, with an average age of 40.9 years.
Which brands do High fidelity fans like most?
High fidelity fans show strongest brand affinity for Headphones (9.16×), Cro (rapper) (7.48×), and Wireless speakers (10.87×) over the country average.
Where do High fidelity fans live in Germany?
High fidelity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,645), Bayern (reach 223,719), and Baden-Württemberg (reach 221,526). These three regions account for the largest share of the active audience.
What other brands do High fidelity fans also like?
Beyond High fidelity itself, the audience over-indexes on Cro (rapper) (7.48×), Wireless speakers (10.87×), FRITZ!Box (3.32×), and High-end audio (8.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High fidelity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.