A data profile of the people who buy, follow and care about High fidelity in Germany — modelled from more than twelve digital signal sources. High fidelity has an estimated audience of 1,419,499 people in Germany.
The average High fidelity fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Headphones, High-end audio, Wireless speakers, with strongest over-indexing on Headphones (6.82× the country average).
Demographically, the High fidelity audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical High fidelity fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Headphones.
The key figures that characterise the High fidelity profile in Germany.
23.0% are female, 77.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 40.9 |
| Estimated audience size | 1,419,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide High fidelity audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 10.5% |
| Germany | 6.3% |
Where the High fidelity audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.92× | |
| 02 | Hamburg | ~50K | 1.46× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.22× | |
| 04 | Baden-Württemberg | ~200K | 1.12× | |
| 05 | Bremen | ~10K | 1.12× | |
| 06 | Hessen | ~100K | 1.03× | |
| 07 | Bayern | ~200K | 0.97× | |
| 08 | Schleswig-Holstein | ~50K | 0.94× | |
| 09 | Niedersachsen | ~100K | 0.92× | |
| 10 | Sachsen | ~60K | 0.91× | |
| 11 | Saarland | ~20K | 0.89× | |
| 12 | Rheinland-Pfalz | ~60K | 0.82× | |
| 13 | Sachsen-Anhalt | ~30K | 0.77× | |
| 14 | Brandenburg | ~30K | 0.76× | |
| 15 | Thüringen | ~30K | 0.76× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.74× |
The strongest cross-interests of the High fidelity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wireless speakers | Technology & Electronics | 10.38× | ||
| 02 | High-end audio | Technology & Electronics | 9.87× | ||
| 03 | Home audio | Technology & Electronics | 8.75× | ||
| 04 | Headphones | Technology & Electronics | 6.82× | ||
| 05 | Vinyl Records | Music & Radio | 5.23× | ||
| 06 | Teufel (manufacturer) | Technology & Electronics | 5.23× | ||
| 07 | Loudspeaker | Technology & Electronics | 4.34× | ||
| 08 | Thomann | Shopping | 4.05× | ||
| 09 | Desktop computers | Technology & Electronics | 3.52× | ||
| 10 | Payback | Shopping | 3.43× | ||
| 11 | Refrigerator | Home & Garden | 2.99× | ||
| 12 | Ornamental plant | Home & Garden | 2.55× | ||
| 13 | FRITZ!Box | Technology & Electronics | 2.45× | ||
| 14 | Google Maps | Internet & Social Media | 2.37× | ||
| 15 | Solar energy | Home & Garden | 2.37× | ||
| 16 | Musical instrument | Music & Radio | 2.28× | ||
| 17 | Aldi | Shopping | 1.67× | ||
| 18 | Netto Marken-Discount | Shopping | 1.67× | ||
| 19 | Tagesschau | Movies & TV | 1.64× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| Early Adopter Mentality | POWER | 1.63× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Sports Activity | POWER | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× |
High fidelity has an estimated audience of 1,419,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
23.0% of High fidelity fans are female, 77.0% are male, with an average age of 40.9 years.
High fidelity fans show strongest brand affinity for Headphones (6.82×), High-end audio (9.87×), and Wireless speakers (10.38×) over the country average.
High fidelity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond High fidelity itself, the audience over-indexes on High-end audio (9.87×), Wireless speakers (10.38×), Google Maps (2.37×), and Home audio (8.75×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for High fidelity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.