Rascasse Audience Intelligence

Mediacom Target Market in United States

A data profile of the people who buy, follow and care about Mediacom in United States — modelled from more than twelve digital signal sources. Mediacom has an estimated audience of 969,037 people in United States.

#2473among Brand in United States#1590in Business & Career

The average Mediacom fan in United States is 27.5 years old, more female, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Georgia.

Top brand affinities include Celebrity Big Brother, United States national football team, Waterworld, with strongest over-indexing on Celebrity Big Brother (63.27× the country average).

Demographically, the Mediacom audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mediacom fan in United States is more female, around 27.5 years old, with strong Tradition tendencies and a notable affinity for Celebrity Big Brother.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediacom profile in United States.

Audience size
969K
in United States
Gender
57.4%♀
42.6% male
Age
27.5
average years
Country rank
#24194
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mediacom

57.4% are female, 42.6% are male, average age 27.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Mediacom audience in United States
MetricValue
Female57.4%
Male42.6%
Average age27.5
Estimated audience size969,037
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Mediacom audience in United States
Age bracketShare%
16-1956%
20-2922%
30-399%
40-497%
50+6%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Mediacom audience comes from United States.

Worldwide audience distribution share by country for Mediacom
CountryShare
United States77.3%
Italy7.8%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediacom audience in United States is strongest.

Fig. 05

Top regions by affinity

Mediacom customers by region in United States
#RegionReachAffinity×
01Iowa~200K24.64×
02Alabama~50K3.45×
03Delaware~9K3.27×
04Minnesota~40K3.19×
05Missouri~40K2.85×
06Illinois~80K2.46×
07Georgia~50K1.78×
08South Dakota~3K1.55×
09Indiana~20K1.32×
10Kentucky~10K0.88×
11Vermont~1K0.79×
12Alaska~2K0.75×
13Nebraska~4K0.74×
14Wyoming~1K0.74×
15Rhode Island~2K0.69×
16Montana~2K0.66×
17New Hampshire~2K0.62×
18Maine~2K0.60×
19Hawaii~2K0.59×
20New Mexico~3K0.56×
21Florida~40K0.55×
22Idaho~3K0.55×
23West Virginia~2K0.54×
24North Dakota~1K0.51×
25Kansas~4K0.47×
26Arizona~9K0.46×
27Mississippi~3K0.42×
28Wisconsin~5K0.37×
29Utah~3K0.37×
30Connecticut~3K0.33×
31Oregon~3K0.32×
32Arkansas~2K0.31×
33Louisiana~4K0.29×
34Nevada~3K0.29×
35Oklahoma~3K0.28×
36North Carolina~8K0.27×
37Maryland~4K0.26×
38South Carolina~4K0.25×
39Massachusetts~4K0.23×
40Tennessee~4K0.22×
41Washington~4K0.20×
42Colorado~3K0.18×
43California~20K0.16×
44Virginia~4K0.16×
45Michigan~4K0.15×
46New Jersey~4K0.15×
47Ohio~4K0.14×
48Pennsylvania~4K0.13×
49New York~7K0.12×
50Texas~7K0.09×
Fig. 06

Affinity by region

Affinity by region — Mediacom, United States
0.09×1.00×24.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediacom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediacom audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV63.27×
02WaterworldMovies & TV46.35×
03The SpongeBob SquarePants MovieMovies & TV43.04×
04Felicity JonesMovies & TV42.22×
05Last.fmMusic & Radio41.35×
06United States national football teamSports37.60×
07Alan TuringPolitics & Society23.23×
08Charter CommunicationsTechnology & Electronics22.78×
09Larry PagePolitics & Society20.00×
10Patricia ArquetteMovies & TV18.44×
11Olivia MunnMovies & TV16.68×
12City BankBusiness & Career10.42×
13Hair ExtensionsBeauty & Wellness7.97×
14RhetoricPolitics & Society6.96×
15Folk musicMusic & Radio6.25×
16Sustainable energyHome & Garden5.45×
17FedExBusiness & Career5.30×
18Diane KeatonMovies & TV4.91×
19Mortgage loansBusiness & Career3.73×
20High-definition televisionTechnology & Electronics3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediacom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediacom audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.94×
Family OrientationCONSERVATISM2.83×
IndulgenceJOY2.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediacom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mediacom's target market in United States?

Mediacom's target market in United States covers an estimated 969,037 people, concentrated in Iowa and Illinois.

02

What is the gender split and age of Mediacom customers?

57.4% of the Mediacom audience are female, 42.6% are male, with an average age of 27.5 years.

03

Which brands do Mediacom fans like most?

Mediacom fans show strongest brand affinity for Celebrity Big Brother (63.27×), United States national football team (37.6×), and Waterworld (46.35×) over the country average.

04

Where do Mediacom fans live in United States?

Mediacom fans in United States are most concentrated in Iowa (reach ~200K), Illinois (reach ~80K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mediacom fans also like?

Beyond Mediacom itself, the audience over-indexes on United States national football team (37.6×), Waterworld (46.35×), Felicity Jones (42.22×), and The SpongeBob SquarePants Movie (43.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mediacom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediacom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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