Rascasse Audience Intelligence

Hoarders Audience in United States

A data profile of the people who buy, follow and care about Hoarders in United States — modelled from more than twelve digital signal sources. Hoarders has an estimated audience of 800,892 people in United States.

#2274among Movie / TV Show / Series in United States#5099in Movies & TV

The average Hoarders fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Corset, Celebrity Big Brother, The SpongeBob SquarePants Movie, with strongest over-indexing on Corset (68.94× the country average).

Demographically, the Hoarders audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoarders fan in United States is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Corset.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoarders profile in United States.

Audience size
801K
in United States
Gender
60.2%♀
39.8% male
Age
35.1
average years
Country rank
#27440
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoarders viewers

60.2% are female, 39.8% are male, average age 35.1.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Hoarders audience in United States
MetricValue
Female60.2%
Male39.8%
Average age35.1
Estimated audience size800,892
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Hoarders audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Hoarders audience comes from United States.

Worldwide audience distribution share by country for Hoarders
CountryShare
United States42.3%
India6.8%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoarders audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoarders fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.19×
02Texas~90K1.16×
03Wisconsin~20K1.15×
04Oregon~10K1.15×
05California~100K1.11×
06Alaska~2K1.10×
07Oklahoma~10K1.08×
08West Virginia~5K1.08×
09Maine~3K1.08×
10Kentucky~10K1.07×
11Hawaii~4K1.06×
12Missouri~20K1.05×
13Iowa~8K1.05×
14Maryland~20K1.04×
15Utah~8K1.04×
16Kansas~7K1.03×
17Idaho~5K1.03×
18New York~50K1.02×
19Illinois~30K1.02×
20Connecticut~9K1.02×
21Michigan~20K1.01×
22Virginia~20K1.01×
23Indiana~20K1.01×
24Arkansas~7K1.01×
25New Mexico~5K1.01×
26Nebraska~5K1.01×
27New Hampshire~4K1.01×
28Ohio~30K1.00×
29Pennsylvania~30K0.98×
30Minnesota~10K0.98×
31Alabama~10K0.98×
32Montana~2K0.98×
33South Dakota~2K0.98×
34Louisiana~10K0.96×
35North Carolina~30K0.95×
36Washington, District of Columbia~3K0.95×
37Georgia~30K0.94×
38Arizona~20K0.94×
39Tennessee~20K0.94×
40Massachusetts~20K0.94×
41Colorado~10K0.94×
42Vermont~1K0.94×
43South Carolina~10K0.92×
44Nevada~8K0.92×
45Rhode Island~3K0.92×
46New Jersey~20K0.91×
47Delaware~2K0.91×
48Florida~50K0.90×
49North Dakota~2K0.90×
50Mississippi~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Hoarders, United States
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoarders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoarders audience
#·InterestCategoryAffinity×
01Contents insuranceBusiness & Career88.85×
02Celebrity Big BrotherMovies & TV81.80×
03CorsetFashion & Accessoires68.94×
04The SpongeBob SquarePants MovieMovies & TV34.59×
05Charter CommunicationsTechnology & Electronics16.29×
06The HillsMovies & TV8.50×
07American IdolMovies & TV6.83×
08Weather forecastingHome & Garden4.81×
09QVCMovies & TV4.67×
10FedExBusiness & Career4.60×
11Sustainable energyHome & Garden4.47×
12Renewable energyBusiness & Career4.04×
13Discount storesShopping3.39×
14Solar energyHome & Garden3.17×
15Charitable organizationPolitics & Society3.13×
16Mortgage loansBusiness & Career3.03×
17SubwayFood & Beverages2.93×
18Pizza HutFood & Beverages2.63×
19PinterestInternet & Social Media2.62×
20McDonald'sFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoarders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoarders audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
Convenience OrientationPREMIUM1.99×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoarders audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Risk AppetiteTHRILL0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoarders have in United States?

Hoarders has an estimated audience of 800,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hoarders viewers?

60.2% of Hoarders fans are female, 39.8% are male, with an average age of 35.1 years.

03

Which brands do Hoarders fans like most?

Hoarders fans show strongest brand affinity for Corset (68.94×), Celebrity Big Brother (81.8×), and The SpongeBob SquarePants Movie (34.59×) over the country average.

04

Where do Hoarders fans live in United States?

Hoarders fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hoarders fans also like?

Beyond Hoarders itself, the audience over-indexes on Celebrity Big Brother (81.8×), The SpongeBob SquarePants Movie (34.59×), FedEx (4.6×), and Contents insurance (88.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Hoarders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoarders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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