Hoarders Audience in United States

Hoarders logo

Hoarders has an estimated audience of 899,470 people in United States. 60.2% are female, 39.8% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, FAO Schwarz, Product design, Google Photos, Jingoism.

The average Hoarders fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, FAO Schwarz, Product design, with strongest over-indexing on Pro-Ject (5.06× the country average). Demographically, the Hoarders audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hoarders fans

Demographic split for Hoarders audience in United States
MetricValue
Female60.2%
Male39.8%
Average age35.1
Estimated audience size899,470

Audience persona

The typical Hoarders fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Hoarders in United States
RegionReachAffinity
California111,9571.13×
Texas81,8911.06×
Florida57,5660.95×
New York53,2141.06×
Illinois33,3111.11×
Pennsylvania30,6541.01×
Ohio30,1541.09×
Georgia27,6231×
North Carolina27,4211.01×
Michigan25,4871.08×
Virginia22,9521.05×
Washington21,8841.21×
New Jersey21,2370.93×
Indiana17,7861.08×
Tennessee17,4650.97×
Arizona17,3340.94×
Maryland15,9471.03×
Missouri15,8271.09×
Massachusetts15,0200.85×
Wisconsin14,9291.1×
Colorado13,4570.95×
South Carolina13,0520.96×
Alabama12,6661.01×
Kentucky12,5351.11×
Minnesota12,4330.96×
Oregon11,8041.14×
Louisiana11,5300.99×
Oklahoma11,1091.11×
Utah9,0061.12×
Connecticut8,7450.97×
Nevada8,1530.94×
Iowa8,0611.09×
Arkansas7,6571.03×
Kansas7,4161.05×
Mississippi6,6850.9×
Nebraska4,6141.02×
Idaho4,5751.01×
New Mexico4,5101×
West Virginia4,4881.07×
Hawaii3,7980.98×
Maine3,3441.04×
New Hampshire3,2740.92×
Rhode Island2,5130.88×
Washington, District of Columbia2,3350.86×
Montana2,2990.92×
Delaware2,1080.85×
South Dakota1,9270.93×
Alaska1,8910.98×
North Dakota1,5150.82×
Vermont1,1970.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoarders audience
BrandAffinityCategory
Pro-Ject5.06×Music & Radio
FAO Schwarz7.53×Shopping
Product design1.88×Business & Career
Google Photos2.05×Technology & Electronics
Jingoism1.52×Politics & Society
John Havlicek9.01×Sports
JDSU1.52×Business & Career
Home staging2.43×Home & Garden
Guys and Dolls6.86×Music & Radio
Buying a House3.16×Home & Garden
Jaws2.4×Movies & TV
IS (Infinite Stratos)1.61×Literature
Isla Holbox9.85×Travel & Leisure
Hocus Pocus1.83×Movies & TV
REC TEC Grills7.08×Sports
Nuts (film)2.08×Movies & TV
Jeep Grand Cherokee (WJ)2.16×Cars & Mobility
Hebe2.25×Home & Garden
Stucco2.04×Home & Garden
Queens College, City University of New York2.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoarders audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Risk AppetiteTHRILL1.52
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.28
IndividualismJOY1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Hoarders
CountryShare
United States49.1%
United Kingdom5.3%
Japan4.3%

See Hoarders audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hoarders have in United States?

Hoarders has an estimated audience of 899,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoarders fans?

60.2% of Hoarders fans are female, 39.8% are male, with an average age of 35.1 years.

Which brands do Hoarders fans like most?

Hoarders fans show strongest brand affinity for Pro-Ject (5.06×), FAO Schwarz (7.53×), and Product design (1.88×) over the country average.

Where do Hoarders fans live in United States?

Hoarders fans in United States are most concentrated in California (reach 111,957), Texas (reach 81,891), and Florida (reach 57,566). These three regions account for the largest share of the active audience.

What other brands do Hoarders fans also like?

Beyond Hoarders itself, the audience over-indexes on FAO Schwarz (7.53×), Product design (1.88×), Google Photos (2.05×), and Jingoism (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoarders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.