Snooki Audience in United States

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Snooki has an estimated audience of 1,559,942 people in United States. 81.6% are female, 18.4% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Nico Tortorella, Face Off (TV series), David Morrissey, Next (TV series), Ronnie Ortiz-Magro.

The average Snooki fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nico Tortorella, Face Off (TV series), David Morrissey, with strongest over-indexing on Nico Tortorella (88.78× the country average). Demographically, the Snooki audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Snooki fans

Demographic split for Snooki audience in United States
MetricValue
Female81.6%
Male18.4%
Average age29.2
Estimated audience size1,559,942

Audience persona

The typical Snooki fan in United States is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Nico Tortorella.

Top regions in United States

Top regions ranked by reach for Snooki in United States
RegionReachAffinity
California190,9831.11×
Texas153,2391.14×
New York107,6781.24×
Florida95,2670.9×
New Jersey66,5971.68×
Pennsylvania64,9241.24×
Illinois56,2531.08×
Ohio50,2581.05×
North Carolina44,2130.94×
Georgia40,3680.84×
Arizona38,5031.21×
Michigan38,1820.94×
Virginia34,9660.92×
Massachusetts34,1291.11×
South Carolina33,0231.41×
Tennessee29,4400.94×
Washington28,6610.92×
Indiana28,3110.99×
Maryland25,3340.94×
Colorado25,3311.03×
Iowa23,2821.81×
Missouri22,2110.88×
Wisconsin21,7240.93×
Minnesota19,2720.86×
Connecticut19,1921.23×
Kentucky18,6470.95×
Alabama18,5050.85×
Louisiana17,9210.89×
Oklahoma17,5121.01×
Oregon17,1640.96×
Nevada16,5861.1×
Utah11,5650.83×
Kansas10,7840.88×
Arkansas10,7830.84×
New Mexico9,9841.28×
Mississippi9,3400.73×
Nebraska7,4170.95×
West Virginia7,3831.02×
Idaho6,7760.87×
New Hampshire6,5111.06×
Rhode Island5,8741.18×
Maine5,1330.92×
Hawaii4,7160.7×
Delaware4,4571.04×
Washington, District of Columbia3,8310.82×
Montana3,7020.86×
North Dakota2,7820.87×
South Dakota2,7400.76×
Alaska2,6770.8×
Vermont2,2130.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snooki audience
BrandAffinityCategory
Nico Tortorella88.78×Movies & TV
Face Off (TV series)53.6×Movies & TV
David Morrissey61.53×Music & Radio
Next (TV series)14.96×Movies & TV
Ronnie Ortiz-Magro43.33×Movies & TV
Catfish (film)14.25×Movies & TV
Friends2.18×Movies & TV
Flavor of Love38.02×Movies & TV
Little Black Book64.62×Movies & TV
Husband3.17×Kids & Family
Video games1.62×Games
Laughter2.02×Movies & TV
Comedy movies1.54×Movies & TV
Hip hop music1.63×Music & Radio
Run's House44.09×Movies & TV
Happiness1.59×Health
Pauly D14.65×Music & Radio
Jersey Shore (TV series)7.47×Movies & TV
Fatherhood1.74×Kids & Family
Viral video2.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snooki audience
TraitClusterScore
ExtroversionTHRILL2.02
Social Media UsageJOY1.06
Family OrientationCONSERVATISM1.06
CreativityOPEN1.05
Price SensitivityPREMIUM1.05
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Snooki
CountryShare
United States63.8%
Canada6.5%
United Kingdom3.3%

See Snooki audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Snooki have in United States?

Snooki has an estimated audience of 1,559,942 people in United States, concentrated in California and Texas.

What is the gender split and age of Snooki fans?

81.6% of Snooki fans are female, 18.4% are male, with an average age of 29.2 years.

Which brands do Snooki fans like most?

Snooki fans show strongest brand affinity for Nico Tortorella (88.78×), Face Off (TV series) (53.6×), and David Morrissey (61.53×) over the country average.

Where do Snooki fans live in United States?

Snooki fans in United States are most concentrated in California (reach 190,983), Texas (reach 153,239), and New York (reach 107,678). These three regions account for the largest share of the active audience.

What other brands do Snooki fans also like?

Beyond Snooki itself, the audience over-indexes on Face Off (TV series) (53.6×), David Morrissey (61.53×), Next (TV series) (14.96×), and Ronnie Ortiz-Magro (43.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snooki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.