Rascasse Audience Intelligence

Snooki Audience in United States

A data profile of the people who buy, follow and care about Snooki in United States — modelled from more than twelve digital signal sources. Snooki has an estimated audience of 1,501,486 people in United States.

#73among Fashion model in United States#3568among Person in United States#786in Fashion & Accessoires

The average Snooki fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nico Tortorella, Face Off (TV series), David Morrissey, with strongest over-indexing on Nico Tortorella (88.78× the country average).

Demographically, the Snooki audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snooki fan in United States is more female, around 29.2 years old, with strong Extroversion tendencies and a notable affinity for Nico Tortorella.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snooki profile in United States.

Audience size
1.5M
in United States
Gender
81.6%♀
18.4% male
Age
29.2
average years
Country rank
#17754
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snooki fans

81.6% are female, 18.4% are male, average age 29.2.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for Snooki audience in United States
MetricValue
Female81.6%
Male18.4%
Average age29.2
Estimated audience size1,501,486
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Snooki audience in United States
Age bracketShare%
16-1945%
20-2926%
30-3915%
40-499%
50+5%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Snooki audience comes from United States.

Worldwide audience distribution share by country for Snooki
CountryShare
United States62.9%
Canada6.4%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snooki audience in United States is strongest.

Fig. 05

Top regions by affinity

Snooki fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.97×
02New Jersey~60K1.63×
03South Carolina~30K1.36×
04New Mexico~10K1.27×
05Pennsylvania~60K1.24×
06Connecticut~20K1.24×
07Rhode Island~6K1.22×
08New York~100K1.18×
09Arizona~40K1.13×
10Massachusetts~30K1.10×
11Delaware~5K1.10×
12New Hampshire~7K1.08×
13Nevada~20K1.07×
14West Virginia~8K1.07×
15Texas~100K1.06×
16California~200K1.04×
17Illinois~50K1.04×
18Ohio~50K1.02×
19Colorado~20K0.99×
20Oklahoma~20K0.98×
21Nebraska~8K0.98×
22Indiana~30K0.96×
23Maine~5K0.96×
24Kentucky~20K0.95×
25Oregon~20K0.94×
26North Carolina~40K0.93×
27Michigan~40K0.93×
28Tennessee~30K0.93×
29North Dakota~3K0.93×
30Maryland~20K0.92×
31Missouri~20K0.91×
32Wisconsin~20K0.91×
33Louisiana~20K0.91×
34Virginia~30K0.89×
35Kansas~10K0.89×
36Idaho~7K0.89×
37Montana~4K0.89×
38Vermont~2K0.89×
39Florida~90K0.88×
40Washington~30K0.87×
41Alaska~3K0.87×
42Minnesota~20K0.86×
43Arkansas~10K0.85×
44South Dakota~3K0.84×
45Alabama~20K0.83×
46Washington, District of Columbia~4K0.83×
47Utah~10K0.82×
48Georgia~40K0.81×
49Mississippi~10K0.77×
50Hawaii~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Snooki, United States
0.75×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snooki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snooki audience
#·InterestCategoryAffinity×
01Nico TortorellaMovies & TV88.78×
02Little Black BookMovies & TV64.62×
03David MorrisseyMusic & Radio61.53×
04Face Off (TV series)Movies & TV53.60×
05Snooki & JwowwMovies & TV49.18×
06Run's HouseMovies & TV44.09×
07Ronnie Ortiz-MagroMovies & TV43.33×
08Flavor of LoveMovies & TV38.02×
09Road RulesMovies & TV32.10×
10Pauly DMusic & Radio14.65×
11Catfish (film)Movies & TV14.25×
12Catfish: The TV ShowMovies & TV10.05×
13Jersey Shore (TV series)Movies & TV7.47×
14HusbandKids & Family3.17×
15LaughterMovies & TV2.02×
16Hip hop musicMusic & Radio1.63×
17Video gamesGames1.62×
18FIFA World CupSports1.61×
19HappinessHealth1.59×
20Comedy moviesMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snooki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snooki audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Convenience OrientationPREMIUM1.33×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snooki audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.70×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snooki have in United States?

Snooki has an estimated audience of 1,501,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snooki fans?

81.6% of Snooki fans are female, 18.4% are male, with an average age of 29.2 years.

03

Which brands do Snooki fans like most?

Snooki fans show strongest brand affinity for Nico Tortorella (88.78×), Face Off (TV series) (53.6×), and David Morrissey (61.53×) over the country average.

04

Where do Snooki fans live in United States?

Snooki fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snooki fans also like?

Beyond Snooki itself, the audience over-indexes on Face Off (TV series) (53.6×), David Morrissey (61.53×), Snooki & Jwoww (49.18×), and Ronnie Ortiz-Magro (43.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Snooki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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