Rascasse Audience Intelligence

Catfish: The TV Show Audience in United States

A data profile of the people who buy, follow and care about Catfish: The TV Show in United States — modelled from more than twelve digital signal sources. Catfish: The TV Show has an estimated audience of 2,875,905 people in United States.

#506among Movie / TV Show / Series in United States#1436in Movies & TV

The average Catfish: The TV Show fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Revenge (TV series), Obsessed (2009 film), Pizza Hut, with strongest over-indexing on Revenge (TV series) (21.37× the country average).

Demographically, the Catfish: The TV Show audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Catfish: The TV Show fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Revenge (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catfish: The TV Show profile in United States.

Audience size
2.9M
in United States
Gender
73.7%♀
26.3% male
Age
31.7
average years
Country rank
#10660
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catfish: The TV Show viewers

73.7% are female, 26.3% are male, average age 31.7.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Catfish: The TV Show audience in United States
MetricValue
Female73.7%
Male26.3%
Average age31.7
Estimated audience size2,875,905
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Catfish: The TV Show audience in United States
Age bracketShare%
16-1933%
20-2931%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Catfish: The TV Show audience comes from United States.

Worldwide audience distribution share by country for Catfish: The TV Show
CountryShare
United States47.6%
United Kingdom8.7%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catfish: The TV Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Catfish: The TV Show fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K1.43×
02Ohio~30K1.39×
03North Carolina~30K1.27×
04Georgia~20K1.20×
05Virginia~20K1.19×
06South Carolina~10K1.19×
07Michigan~20K1.13×
08Montana~2K1.11×
09Pennsylvania~20K1.05×
10Alabama~10K1.05×
11Mississippi~6K1.05×
12Delaware~2K1.04×
13Indiana~10K1.03×
14Louisiana~9K1.03×
15Kentucky~9K1.03×
16New Mexico~3K1.03×
17Connecticut~7K1.01×
18Missouri~10K1.00×
19Arkansas~5K1.00×
20Vermont~1K1.00×
21Oklahoma~7K0.99×
22Hawaii~3K0.99×
23Maine~2K0.99×
24South Dakota~2K0.99×
25Alaska~1K0.99×
26North Dakota~1K0.99×
27Nebraska~3K0.98×
28Oregon~7K0.97×
29Nevada~6K0.97×
30Idaho~3K0.97×
31Kansas~5K0.96×
32West Virginia~3K0.96×
33New Hampshire~3K0.96×
34Rhode Island~2K0.96×
35Arizona~10K0.95×
36Iowa~5K0.95×
37New York~30K0.94×
38Tennessee~10K0.94×
39Wisconsin~9K0.94×
40Washington, District of Columbia~2K0.94×
41Illinois~20K0.92×
42New Jersey~20K0.92×
43Massachusetts~10K0.91×
44Colorado~9K0.90×
45Minnesota~9K0.90×
46Utah~5K0.90×
47Texas~50K0.88×
48Washington~10K0.88×
49California~60K0.87×
50Florida~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Catfish: The TV Show, United States
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catfish: The TV Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catfish: The TV Show audience
#·InterestCategoryAffinity×
01YouTube RedMovies & TV32.62×
02Revenge (TV series)Movies & TV21.37×
03Homewood SuitesTravel & Leisure13.16×
04CloverfieldMovies & TV13.16×
05Johnny BravoMovies & TV9.04×
06Judge JudyMovies & TV8.44×
07Cameron DiazMovies & TV7.69×
08Obsessed (2009 film)Movies & TV6.99×
09Channel 4Movies & TV6.67×
10VenmoTechnology & Electronics5.13×
11Internet celebrityInternet & Social Media3.70×
12TMZInternet & Social Media2.80×
13Pizza HutFood & Beverages2.72×
14SubwayFood & Beverages2.46×
15Britney SpearsMusic & Radio2.46×
16Domino's PizzaFood & Beverages2.05×
17Instant messagingInternet & Social Media1.89×
18HollywoodTravel & Leisure1.87×
19Wendy'sFood & Beverages1.83×
20McDonald'sFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catfish: The TV Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Catfish: The TV Show audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.04×
Convenience OrientationPREMIUM1.43×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Catfish: The TV Show audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.69×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Catfish: The TV Show have in United States?

Catfish: The TV Show has an estimated audience of 2,875,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Catfish: The TV Show viewers?

73.7% of Catfish: The TV Show fans are female, 26.3% are male, with an average age of 31.7 years.

03

Which brands do Catfish: The TV Show fans like most?

Catfish: The TV Show fans show strongest brand affinity for Revenge (TV series) (21.37×), Obsessed (2009 film) (6.99×), and Pizza Hut (2.72×) over the country average.

04

Where do Catfish: The TV Show fans live in United States?

Catfish: The TV Show fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Catfish: The TV Show fans also like?

Beyond Catfish: The TV Show itself, the audience over-indexes on Obsessed (2009 film) (6.99×), Pizza Hut (2.72×), Cameron Diaz (7.69×), and TMZ (2.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Catfish: The TV Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Catfish: The TV Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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