Catfish (film) Audience in United States

Catfish (film) logo

Catfish (film) has an estimated audience of 2,790,074 people in United States. 61.0% are female, 39.0% are male, average age 35.6. Top regions: Texas, Florida, California. Top brand affinities: Horoscope, Diane von Fürstenberg, Whole grain, Snooki, Judge Judy.

The average Catfish (film) fan in United States is 35.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Horoscope, Diane von Fürstenberg, Whole grain, with strongest over-indexing on Horoscope (11.84× the country average). Demographically, the Catfish (film) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Catfish (film) fans

Demographic split for Catfish (film) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age35.6
Estimated audience size2,790,074

Audience persona

The typical Catfish (film) fan in United States is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Catfish (film) in United States
RegionReachAffinity
Texas299,3671.25×
Florida204,5861.08×
California204,4760.67×
New York154,0660.99×
Illinois103,0561.11×
Georgia99,4321.16×
North Carolina94,1661.12×
Pennsylvania88,2090.94×
Ohio83,2180.97×
Michigan74,6721.02×
Tennessee72,5211.3×
Virginia70,2151.03×
New Jersey67,0060.94×
Arizona62,2021.09×
Alabama58,7301.51×
Missouri57,8051.29×
Washington56,5021.01×
Indiana55,4761.09×
Maryland52,2511.09×
Massachusetts50,9230.93×
Louisiana49,9031.39×
South Carolina44,5821.06×
Oklahoma42,5331.37×
Kentucky40,4491.16×
Wisconsin39,4000.94×
Minnesota37,6740.94×
Colorado36,3720.83×
Arkansas33,1681.44×
Mississippi33,1321.44×
Oregon29,4490.92×
Connecticut25,1590.9×
Nevada24,7130.92×
Iowa22,4330.98×
Kansas22,0271×
Utah21,4470.86×
Nebraska14,0811.01×
West Virginia13,9001.07×
New Mexico12,0410.86×
Idaho11,1020.79×
Hawaii9,5070.79×
Washington, District of Columbia7,9280.95×
New Hampshire7,8960.72×
Maine7,6390.76×
Rhode Island7,0920.8×
Delaware6,2100.81×
Alaska5,6730.95×
Montana5,4690.71×
South Dakota5,4130.84×
North Dakota5,0310.88×
Vermont3,2210.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catfish (film) audience
BrandAffinityCategory
Horoscope11.84×Health
Diane von Fürstenberg31.82×Fashion & Accessoires
Whole grain13.01×Food & Beverages
Snooki21.17×Fashion & Accessoires
Judge Judy15.62×Movies & TV
JoJo Siwa9.49×Movies & TV
Blended whiskey9.22×Food & Beverages
Instant messaging2.84×Internet & Social Media
Method Man15.14×Music & Radio
Prepackaged meal11.24×Food & Beverages
Luxury Travel8.74×Travel & Leisure
Boston Marathon10.28×Sports
Roulette9.42×Games
Pet insurance10.4×Pets & Animals
Björk13.31×Music & Radio
Home inspection11.17×Home & Garden
Roche Bobois16.43×Home & Garden
Day trading7.29×Business & Career
Rhythmic gymnastics12.58×Sports
USB flash drive13.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catfish (film) audience
TraitClusterScore
Quality AwarenessPREMIUM3.96
Luxury OrientationPREMIUM2.79
ExtroversionTHRILL2.23
Risk AppetiteTHRILL1.9
PatriotismCONSERVATISM1.68
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Catfish (film)
CountryShare
United States29.8%
United Kingdom5.7%
India5.1%

See Catfish (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Catfish (film) have in United States?

Catfish (film) has an estimated audience of 2,790,074 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Catfish (film) fans?

61.0% of Catfish (film) fans are female, 39.0% are male, with an average age of 35.6 years.

Which brands do Catfish (film) fans like most?

Catfish (film) fans show strongest brand affinity for Horoscope (11.84×), Diane von Fürstenberg (31.82×), and Whole grain (13.01×) over the country average.

Where do Catfish (film) fans live in United States?

Catfish (film) fans in United States are most concentrated in Texas (reach 299,367), Florida (reach 204,586), and California (reach 204,476). These three regions account for the largest share of the active audience.

What other brands do Catfish (film) fans also like?

Beyond Catfish (film) itself, the audience over-indexes on Diane von Fürstenberg (31.82×), Whole grain (13.01×), Snooki (21.17×), and Judge Judy (15.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catfish (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.