Rascasse Audience Intelligence

Flavor of Love Audience in United States

A data profile of the people who buy, follow and care about Flavor of Love in United States — modelled from more than twelve digital signal sources. Flavor of Love has an estimated audience of 287,238 people in United States.

#30among Reality in United States#4426among Movie / TV Show / Series in United States#8905in Movies & TV

The average Flavor of Love fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cameron Diaz, Celebrity Big Brother, Master P, with strongest over-indexing on Cameron Diaz (33.8× the country average).

Demographically, the Flavor of Love audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flavor of Love fan in United States is more female, around 37.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cameron Diaz.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flavor of Love profile in United States.

Audience size
287K
in United States
Gender
58.6%♀
41.4% male
Age
37.2
average years
Country rank
#49426
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flavor of Love viewers

58.6% are female, 41.4% are male, average age 37.2.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Flavor of Love audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.2
Estimated audience size287,238
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Flavor of Love audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3924%
40-4918%
50+14%
Fig. 04

Worldwide distribution

67.3%

of the worldwide Flavor of Love audience comes from United States.

Worldwide audience distribution share by country for Flavor of Love
CountryShare
United States67.3%
United Kingdom6.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flavor of Love audience in United States is strongest.

Fig. 05

Top regions by affinity

Flavor of Love fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~5K1.42×
02Georgia~10K1.40×
03Maryland~7K1.40×
04Washington, District of Columbia~1K1.39×
05Mississippi~3K1.32×
06Alabama~5K1.23×
07Michigan~9K1.22×
08New York~20K1.17×
09North Carolina~10K1.16×
10Tennessee~7K1.16×
11Delaware<1K1.16×
12South Carolina~5K1.15×
13Rhode Island~1K1.15×
14Ohio~10K1.13×
15Nevada~3K1.12×
16Illinois~10K1.11×
17Arkansas~3K1.11×
18Missouri~5K1.09×
19Pennsylvania~10K1.08×
20Kentucky~4K1.06×
21Connecticut~3K1.06×
22Virginia~7K1.05×
23Massachusetts~6K1.05×
24Texas~30K1.02×
25California~30K1.01×
26New Jersey~7K1.00×
27Indiana~5K1.00×
28Oregon~3K0.99×
29Arizona~6K0.97×
30Oklahoma~3K0.95×
31Vermont<1K0.94×
32West Virginia~1K0.93×
33Florida~20K0.92×
34New Mexico~1K0.92×
35Washington~5K0.91×
36Colorado~4K0.91×
37North Dakota<1K0.91×
38Minnesota~4K0.90×
39Kansas~2K0.90×
40Alaska<1K0.89×
41Wisconsin~4K0.88×
42Maine<1K0.88×
43Nebraska~1K0.87×
44New Hampshire<1K0.86×
45Iowa~2K0.83×
46Hawaii~1K0.83×
47Montana<1K0.82×
48South Dakota<1K0.82×
49Idaho~1K0.75×
50Utah~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Flavor of Love, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flavor of Love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flavor of Love audience
#·InterestCategoryAffinity×
01Park Shin-hyeMovies & TV76.69×
02Celebrity Big BrotherMovies & TV60.14×
03Master PMusic & Radio53.43×
04Good CharlotteMusic & Radio41.00×
05Michael VickSports38.04×
06SnookiFashion & Accessoires38.02×
07JWowwMovies & TV36.29×
08Cameron DiazMovies & TV33.80×
09Meagan GoodMovies & TV28.16×
10Ray JMusic & Radio27.44×
11AkonMusic & Radio26.84×
12Roc NationMusic & Radio25.10×
13OutkastMusic & Radio22.39×
14Nia LongMovies & TV17.58×
15Big Brother (TV series)Movies & TV15.38×
16CatfishMovies & TV14.33×
17Deion SandersSports13.12×
18Black Panther (film)Movies & TV11.29×
19Internet celebrityInternet & Social Media8.69×
20TMZInternet & Social Media3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flavor of Love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flavor of Love audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
Career OrientationPOWER1.58×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flavor of Love audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Pet OwnershipJOY0.65×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flavor of Love have in United States?

Flavor of Love has an estimated audience of 287,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flavor of Love viewers?

58.6% of Flavor of Love fans are female, 41.4% are male, with an average age of 37.2 years.

03

Which brands do Flavor of Love fans like most?

Flavor of Love fans show strongest brand affinity for Cameron Diaz (33.8×), Celebrity Big Brother (60.14×), and Master P (53.43×) over the country average.

04

Where do Flavor of Love fans live in United States?

Flavor of Love fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Flavor of Love fans also like?

Beyond Flavor of Love itself, the audience over-indexes on Celebrity Big Brother (60.14×), Master P (53.43×), Park Shin-hye (76.69×), and Meagan Good (28.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Flavor of Love audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flavor of Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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