Yellowstone Club Audience in United States

Yellowstone Club logo

Yellowstone Club has an estimated audience of 489,728 people in United States. 50.4% are female, 49.6% are male, average age 38.2. Top regions: Montana, California, New York. Top brand affinities: Pedro Pascal, Jane Goodall, The Expendables (film series), Saint-Tropez, James Caan.

The average Yellowstone Club fan in United States is 38.2 years old, balanced, and lives primarily in Montana. The audience is concentrated in Montana, California, New York. Top brand affinities include Pedro Pascal, Jane Goodall, The Expendables (film series), with strongest over-indexing on Pedro Pascal (11.14× the country average). Demographically, the Yellowstone Club audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Yellowstone Club fans

Demographic split for Yellowstone Club audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.2
Estimated audience size489,728

Audience persona

The typical Yellowstone Club fan in United States is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Yellowstone Club in United States
RegionReachAffinity
Montana32,14323.66×
California28,9990.54×
New York18,5310.68×
Florida12,8540.39×
Texas12,6860.3×
Colorado12,2071.58×
Massachusetts9,3780.97×
Washington8,3080.85×
Illinois7,1360.44×
Pennsylvania5,7500.35×
Georgia5,6750.38×
Utah5,0681.16×
New Jersey4,9560.4×
Minnesota4,9530.71×
North Carolina4,9260.33×
Tennessee4,5580.46×
Michigan4,4820.35×
Virginia4,2920.36×
Ohio3,7020.25×
Connecticut3,6870.75×
Idaho3,5931.46×
Arizona3,5740.36×
Oregon3,1710.56×
South Carolina2,9380.4×
Wisconsin2,7760.38×
Maryland2,4460.29×
Missouri2,4380.31×
Nevada2,1010.44×
Indiana2,0560.23×
Wyoming1,8222.51×
Alabama1,6690.24×
Maine1,4300.82×
New Hampshire1,3790.71×
Louisiana1,3520.21×
Oklahoma1,3490.25×
Kentucky1,3280.22×
Kansas1,1350.29×
Iowa1,1160.28×
Washington, District of Columbia1,0900.74×
Vermont9891.15×
North Dakota9680.96×
Hawaii9420.45×
Arkansas7760.19×
Nebraska7760.32×
Rhode Island7230.46×
Mississippi6580.16×
New Mexico6570.27×
South Dakota6190.55×
Alaska5510.53×
West Virginia3290.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellowstone Club audience
BrandAffinityCategory
Pedro Pascal11.14×Movies & TV
Jane Goodall16.66×Pets & Animals
The Expendables (film series)52×Movies & TV
Saint-Tropez74.46×Travel & Leisure
James Caan20×Movies & TV
Terrence Howard22.87×Movies & TV
MSN4.11×News
Kia Sportage20×Cars & Mobility
Remittance17.83×Business & Career
Walk the Line35.13×Movies & TV
Kate Beckinsale11.62×Movies & TV
Luke Perry17.91×Movies & TV
Benicio del Toro12.8×Movies & TV
Hell on Wheels (TV series)22.53×Movies & TV
Sam Elliott7.67×Movies & TV
Planet Fitness2.87×Sports
Boat racing32.9×Sports
Brittany Snow6.64×Movies & TV
Diane Keaton4.21×Movies & TV
Holland Roden23.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellowstone Club audience
TraitClusterScore
Risk AppetiteTHRILL2.73
MindfulnessBALANCE1.53
Community OrientationOPEN1.42
Luxury OrientationPREMIUM1.41
TraditionCONSERVATISM1.37
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Yellowstone Club
CountryShare
United States54.8%
Japan8.9%
United Kingdom4.5%

See Yellowstone Club audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Yellowstone Club have in United States?

Yellowstone Club has an estimated audience of 489,728 people in United States, concentrated in Montana and California.

What is the gender split and age of Yellowstone Club fans?

50.4% of Yellowstone Club fans are female, 49.6% are male, with an average age of 38.2 years.

Which brands do Yellowstone Club fans like most?

Yellowstone Club fans show strongest brand affinity for Pedro Pascal (11.14×), Jane Goodall (16.66×), and The Expendables (film series) (52×) over the country average.

Where do Yellowstone Club fans live in United States?

Yellowstone Club fans in United States are most concentrated in Montana (reach 32,143), California (reach 28,999), and New York (reach 18,531). These three regions account for the largest share of the active audience.

What other brands do Yellowstone Club fans also like?

Beyond Yellowstone Club itself, the audience over-indexes on Jane Goodall (16.66×), The Expendables (film series) (52×), Saint-Tropez (74.46×), and James Caan (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowstone Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.