Rascasse Audience Intelligence

Yellowstone Club Audience in United States

A data profile of the people who buy, follow and care about Yellowstone Club in United States — modelled from more than twelve digital signal sources. Yellowstone Club has an estimated audience of 489,728 people in United States.

#11491among Topic in United States

The average Yellowstone Club fan in United States is 38.2 years old, balanced, and lives primarily in Montana.

The audience is concentrated in Montana, California, New York.

Top brand affinities include Kate Beckinsale, Javier Bardem, Diane Keaton, with strongest over-indexing on Kate Beckinsale (30.34× the country average).

Demographically, the Yellowstone Club audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellowstone Club fan in United States is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kate Beckinsale.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellowstone Club profile in United States.

Audience size
490K
in United States
Gender
50.4%♀
49.6% male
Age
38.2
average years
Country rank
#37126
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellowstone Club fans

50.4% are female, 49.6% are male, average age 38.2.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Yellowstone Club audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.2
Estimated audience size489,728
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Yellowstone Club audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Yellowstone Club audience comes from United States.

Worldwide audience distribution share by country for Yellowstone Club
CountryShare
United States54.8%
Japan8.9%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellowstone Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellowstone Club fans by region: top regions in United States
#RegionReachAffinity×
01Montana~40K26.53×
02Wyoming~2K2.17×
03Colorado~10K1.35×
04Idaho~3K1.27×
05Vermont<1K1.12×
06Utah~4K0.99×
07North Dakota<1K0.95×
08Massachusetts~8K0.82×
09Maine~1K0.81×
10Washington~7K0.75×
11Washington, District of Columbia~1K0.75×
12New Hampshire~1K0.73×
13South Dakota<1K0.71×
14Connecticut~3K0.68×
15Delaware<1K0.64×
16West Virginia~1K0.63×
17Rhode Island<1K0.63×
18Minnesota~4K0.62×
19New York~20K0.59×
20Hawaii~1K0.59×
21Oregon~3K0.56×
22Mississippi~2K0.54×
23New Mexico~1K0.52×
24Nebraska~1K0.52×
25Arkansas~2K0.49×
26Nevada~2K0.48×
27Kansas~2K0.47×
28California~20K0.46×
29Tennessee~4K0.45×
30Iowa~2K0.45×
31South Carolina~3K0.43×
32Oklahoma~2K0.43×
33Wisconsin~3K0.41×
34Louisiana~3K0.41×
35Kentucky~3K0.41×
36Illinois~6K0.40×
37New Jersey~5K0.39×
38Missouri~3K0.39×
39Alabama~3K0.39×
40Arizona~4K0.38×
41Georgia~6K0.37×
42Virginia~4K0.37×
43Florida~10K0.36×
44Michigan~5K0.36×
45Maryland~3K0.36×
46Pennsylvania~6K0.35×
47North Carolina~5K0.35×
48Indiana~3K0.34×
49Ohio~4K0.30×
50Texas~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Yellowstone Club, United States
0.28×1.00×26.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellowstone Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellowstone Club audience
#·InterestCategoryAffinity×
01Saint-TropezTravel & Leisure63.16×
02The Expendables (film series)Movies & TV47.47×
03Walk the LineMovies & TV35.34×
04Kate BeckinsaleMovies & TV30.34×
05Javier BardemMovies & TV28.09×
06Penélope CruzMovies & TV23.82×
07Hell on Wheels (TV series)Movies & TV22.34×
08RemittanceBusiness & Career17.26×
09Rose LeslieMovies & TV17.06×
10Luke PerryMovies & TV14.90×
11Marlon BrandoMovies & TV14.36×
12James CaanMovies & TV12.10×
13Diane KeatonMovies & TV11.19×
14Al PacinoMovies & TV11.19×
15America FerreraMovies & TV10.76×
16Morgan FreemanMovies & TV9.84×
17Pedro PascalMovies & TV9.79×
18George ClooneyMovies & TV9.18×
19Web serverTechnology & Electronics7.50×
20Brittany SnowMovies & TV6.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellowstone Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellowstone Club audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.96×
Convenience OrientationPREMIUM1.62×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellowstone Club audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.81×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellowstone Club have in United States?

Yellowstone Club has an estimated audience of 489,728 people in United States, concentrated in Montana and California.

02

What is the gender split and age of Yellowstone Club fans?

50.4% of Yellowstone Club fans are female, 49.6% are male, with an average age of 38.2 years.

03

Which brands do Yellowstone Club fans like most?

Yellowstone Club fans show strongest brand affinity for Kate Beckinsale (30.34×), Javier Bardem (28.09×), and Diane Keaton (11.19×) over the country average.

04

Where do Yellowstone Club fans live in United States?

Yellowstone Club fans in United States are most concentrated in Montana (reach ~40K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yellowstone Club fans also like?

Beyond Yellowstone Club itself, the audience over-indexes on Javier Bardem (28.09×), Diane Keaton (11.19×), The Expendables (film series) (47.47×), and Pedro Pascal (9.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Yellowstone Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowstone Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →