A data profile of the people who buy, follow and care about Granada in United States — modelled from more than twelve digital signal sources. Granada has an estimated audience of 333,972 people in United States.
The average Granada fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Charles Leclerc, Lufthansa, Saint-Tropez, with strongest over-indexing on Charles Leclerc (19.98× the country average).
Demographically, the Granada audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Granada fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Charles Leclerc.
The key figures that characterise the Granada profile in United States.
62.6% are female, 37.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.9 |
| Estimated audience size | 333,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Granada audience comes from United States.
| Country | Share |
|---|---|
| Spain | 42.3% |
| United States | 5.5% |
| United Kingdom | 4.2% |
Where the Granada audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.08× | |
| 02 | California | ~70K | 1.86× | |
| 03 | Kansas | ~5K | 1.84× | |
| 04 | Florida | ~40K | 1.64× | |
| 05 | New York | ~30K | 1.49× | |
| 06 | Massachusetts | ~10K | 1.46× | |
| 07 | Colorado | ~7K | 1.36× | |
| 08 | New Jersey | ~10K | 1.35× | |
| 09 | Texas | ~40K | 1.25× | |
| 10 | Virginia | ~10K | 1.22× | |
| 11 | Connecticut | ~4K | 1.22× | |
| 12 | Rhode Island | ~1K | 1.21× | |
| 13 | Maryland | ~7K | 1.19× | |
| 14 | Oregon | ~5K | 1.19× | |
| 15 | Washington | ~8K | 1.18× | |
| 16 | Illinois | ~10K | 1.14× | |
| 17 | Vermont | <1K | 1.11× | |
| 18 | Minnesota | ~5K | 1.08× | |
| 19 | Arizona | ~7K | 1.04× | |
| 20 | New Hampshire | ~1K | 1.02× | |
| 21 | North Carolina | ~10K | 1.01× | |
| 22 | Utah | ~3K | 0.99× | |
| 23 | Georgia | ~10K | 0.97× | |
| 24 | Maine | ~1K | 0.95× | |
| 25 | Delaware | <1K | 0.95× | |
| 26 | New Mexico | ~2K | 0.92× | |
| 27 | Nevada | ~3K | 0.88× | |
| 28 | Montana | <1K | 0.87× | |
| 29 | Pennsylvania | ~10K | 0.86× | |
| 30 | South Carolina | ~4K | 0.86× | |
| 31 | Alaska | <1K | 0.86× | |
| 32 | Missouri | ~5K | 0.84× | |
| 33 | Idaho | ~1K | 0.82× | |
| 34 | West Virginia | ~1K | 0.81× | |
| 35 | Wisconsin | ~4K | 0.80× | |
| 36 | Hawaii | ~1K | 0.80× | |
| 37 | Tennessee | ~5K | 0.79× | |
| 38 | Michigan | ~7K | 0.78× | |
| 39 | Nebraska | ~1K | 0.78× | |
| 40 | Louisiana | ~3K | 0.75× | |
| 41 | Alabama | ~3K | 0.73× | |
| 42 | Kentucky | ~3K | 0.73× | |
| 43 | Indiana | ~4K | 0.72× | |
| 44 | Arkansas | ~2K | 0.72× | |
| 45 | Ohio | ~7K | 0.70× | |
| 46 | Iowa | ~2K | 0.70× | |
| 47 | Oklahoma | ~3K | 0.68× | |
| 48 | South Dakota | <1K | 0.68× | |
| 49 | North Dakota | <1K | 0.64× | |
| 50 | Mississippi | ~2K | 0.58× |
The strongest cross-interests of the Granada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saint-Tropez | Travel & Leisure | 61.89× | ||
| 02 | Marbella | Travel & Leisure | 32.57× | ||
| 03 | Tenerife | Travel & Leisure | 24.75× | ||
| 04 | Lady Antebellum | Music & Radio | 23.46× | ||
| 05 | Sim racing | Games | 20.00× | ||
| 06 | Circuit de Spa-Francorchamps | Sports | 20.00× | ||
| 07 | Charles Leclerc | Sports | 19.98× | ||
| 08 | Monte Carlo | Travel & Leisure | 19.27× | ||
| 09 | Asiana Airlines | Travel & Leisure | 18.81× | ||
| 10 | Korean Air | Travel & Leisure | 18.26× | ||
| 11 | Lufthansa | Travel & Leisure | 17.86× | ||
| 12 | Frankfurt | Travel & Leisure | 13.57× | ||
| 13 | Turkish Airlines | Travel & Leisure | 9.28× | ||
| 14 | Qatar Airways | Travel & Leisure | 9.27× | ||
| 15 | First class travel | Travel & Leisure | 4.16× | ||
| 16 | Citibank | Business & Career | 3.86× | ||
| 17 | Car rentals | Cars & Mobility | 3.52× | ||
| 18 | United Parcel Service | Business & Career | 3.23× | ||
| 19 | Mortgage loans | Business & Career | 2.38× | ||
| 20 | Airbnb | Travel & Leisure | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| Patriotism | CONSERVATISM | 1.76× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.89× |
Granada has an estimated audience of 333,972 people in United States, concentrated in California and Florida.
62.6% of Granada fans are female, 37.4% are male, with an average age of 41.9 years.
Granada fans show strongest brand affinity for Charles Leclerc (19.98×), Lufthansa (17.86×), and Saint-Tropez (61.89×) over the country average.
Granada fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Granada itself, the audience over-indexes on Lufthansa (17.86×), Saint-Tropez (61.89×), Marbella (32.57×), and Lady Antebellum (23.46×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Granada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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