A data profile of the people who buy, follow and care about Granada in Spain — modelled from more than twelve digital signal sources. Granada has an estimated audience of 2,552,506 people in Spain.
Granada has an estimated audience of 2,552,506 people in Spain. 61.1% are female, 38.9% are male, average age 45.1. Top brand affinities: WhatsApp, Iberia (airline), Aldi, Refrigerator, Distilled beverage.
Top brand affinities include WhatsApp, Iberia (airline), Aldi, with strongest over-indexing on WhatsApp (3.34× the country average).
Demographically, the Granada audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Granada fan in Spain is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Granada profile in Spain.
61.1% are female, 38.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.1 |
| Estimated audience size | 2,552,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Granada audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 42.3% |
| United States | 5.5% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Granada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.11× | ||
| 02 | Satire | Literature | 3.82× | ||
| 03 | Betfair | Games | 3.63× | ||
| 04 | Internet & Social Media | 3.34× | |||
| 05 | Richard Gere | Movies & TV | 3.33× | ||
| 06 | Refrigerator | Home & Garden | 3.31× | ||
| 07 | Volunteering | Politics & Society | 3.14× | ||
| 08 | Iberia (airline) | Travel & Leisure | 3.07× | ||
| 09 | Real property | Home & Garden | 2.79× | ||
| 10 | Mango | Shopping | 2.75× | ||
| 11 | Distilled beverage | Food & Beverages | 2.51× | ||
| 12 | Julio Iglesias | Music & Radio | 2.29× | ||
| 13 | Travel website | Travel & Leisure | 2.23× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.21× | ||
| 15 | Aldi | Shopping | 2.20× | ||
| 16 | Badoo | Internet & Social Media | 2.07× | ||
| 17 | MSN | News | 1.89× | ||
| 18 | Stradivarius | Shopping | 1.72× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Take-out | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Granada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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