Diagnosis Audience in Germany

Diagnosis has an estimated audience of 670,247 people in Germany. 59.3% are female, 40.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Este, Veneto, Collectable, Natural rubber.
The average Diagnosis fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Este, Veneto, with strongest over-indexing on Progressive rock (3.45× the country average). Demographically, the Diagnosis audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Diagnosis fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.1 |
| Estimated audience size | 670,247 |
Audience persona
The typical Diagnosis fan in Germany is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,622 | 1.17× |
| Bayern | 97,192 | 0.9× |
| Baden-Württemberg | 92,508 | 1.01× |
| Niedersachsen | 66,951 | 1.03× |
| Hessen | 54,880 | 1.07× |
| Sachsen | 33,889 | 1.03× |
| Rheinland-Pfalz | 33,476 | 1× |
| Berlin | 27,672 | 0.92× |
| Schleswig-Holstein | 23,676 | 0.98× |
| Brandenburg | 20,818 | 1× |
| Sachsen-Anhalt | 17,758 | 1.02× |
| Thüringen | 16,813 | 0.98× |
| Hamburg | 14,850 | 0.98× |
| Mecklenburg-Vorpommern | 11,780 | 0.92× |
| Saarland | 7,072 | 0.86× |
| Bremen | 6,359 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.45× | Music & Radio |
| Pillow | 2.07× | Home & Garden |
| Este, Veneto | 3.19× | Travel & Leisure |
| Collectable | 1.94× | Kids & Family |
| Natural rubber | 2.65× | Cars & Mobility |
| Mothercare | 2.02× | Kids & Family |
| Eco Friendly Living | 3.82× | Home & Garden |
| 3D printing | 2× | Technology & Electronics |
| Samanyolu Haber | 4.02× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 3.45× | Politics & Society |
| Solo climbing | 3.01× | Sports |
| Parma | 4.21× | Travel & Leisure |
| Brunello Cucinelli | 3.53× | Fashion & Accessoires |
| Minestrone | 1.73× | Food & Beverages |
| Nationality | 1.85× | Politics & Society |
| Kingdom of Judah | 5.07× | Politics & Society |
| Curcuma | 2.93× | Food & Beverages |
| Geothermal heating | 2.98× | Home & Garden |
| Weimar Republic | 2.95× | Politics & Society |
| Sixx | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.83 |
| Spirituality | BALANCE | 1.83 |
| Community Orientation | OPEN | 1.82 |
| Pet Ownership | JOY | 1.76 |
| Individualism | JOY | 1.71 |
| Mindfulness | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Mexico | 5.9% |
| Brazil | 5.6% |
See Diagnosis audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diagnosis have in Germany?
Diagnosis has an estimated audience of 670,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diagnosis fans?
59.3% of Diagnosis fans are female, 40.7% are male, with an average age of 40.1 years.
Which brands do Diagnosis fans like most?
Diagnosis fans show strongest brand affinity for Progressive rock (3.45×), Pillow (2.07×), and Este, Veneto (3.19×) over the country average.
Where do Diagnosis fans live in Germany?
Diagnosis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,622), Bayern (reach 97,192), and Baden-Württemberg (reach 92,508). These three regions account for the largest share of the active audience.
What other brands do Diagnosis fans also like?
Beyond Diagnosis itself, the audience over-indexes on Pillow (2.07×), Este, Veneto (3.19×), Collectable (1.94×), and Natural rubber (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diagnosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.