A data profile of the people who buy, follow and care about Styria in Austria — modelled from more than twelve digital signal sources. Styria has an estimated audience of 1,197,613 people in Austria.
The average Styria fan in Austria is 41.0 years old, balanced, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include FC Bayern Munich, SK Sturm Graz, Borussia Dortmund, with strongest over-indexing on FC Bayern Munich (2.34× the country average).
Demographically, the Styria audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Styria fan in Austria is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Styria profile in Austria.
54.6% are female, 45.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.0 |
| Estimated audience size | 1,197,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Styria audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 65.6% |
| Germany | 26.1% |
| United States | 2.5% |
Where the Styria audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~400K | 2.58× | |
| 02 | Carinthia (state) | ~70K | 1.16× | |
| 03 | Burgenland | ~30K | 1.03× | |
| 04 | Vienna | ~200K | 0.83× | |
| 05 | Lower Austria | ~100K | 0.79× | |
| 06 | Upper Austria | ~100K | 0.77× | |
| 07 | Salzburg | ~60K | 0.69× | |
| 08 | Tyrol | ~50K | 0.63× | |
| 09 | Vorarlberg | ~30K | 0.62× |
The strongest cross-interests of the Styria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 2.34× | ||
| 02 | Borussia Dortmund | Sports | 2.34× | ||
| 03 | Transfermarkt | Sports | 2.34× | ||
| 04 | Family car | Cars & Mobility | 2.34× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 2.34× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 2.34× | ||
| 07 | Michael Schumacher | Sports | 2.34× | ||
| 08 | Marcel Hirscher | Sports | 2.25× | ||
| 09 | Mikaela Shiffrin | Sports | 1.89× | ||
| 10 | TSV Hartberg | Sports | 1.79× | ||
| 11 | Max Verstappen | Sports | 1.78× | ||
| 12 | Lindsey Vonn | Sports | 1.74× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 1.64× | ||
| 14 | Extreme sport | Sports | 1.63× | ||
| 15 | Renewable energy | Business & Career | 1.58× | ||
| 16 | Concerts | Music & Radio | 1.56× | ||
| 17 | Felix Baumgartner | Sports | 1.56× | ||
| 18 | Sustainable energy | Home & Garden | 1.54× | ||
| 19 | SK Sturm Graz | Sports | 1.52× | ||
| 20 | Motorcycles | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.34× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Styria has an estimated audience of 1,197,613 people in Austria, concentrated in Styria and Vienna.
54.6% of Styria fans are female, 45.4% are male, with an average age of 41.0 years.
Styria fans show strongest brand affinity for FC Bayern Munich (2.34×), SK Sturm Graz (1.52×), and Borussia Dortmund (2.34×) over the country average.
Styria fans in Austria are most concentrated in Styria (reach ~400K), Vienna (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Styria itself, the audience over-indexes on SK Sturm Graz (1.52×), Borussia Dortmund (2.34×), Lindsey Vonn (1.74×), and Transfermarkt (2.34×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Styria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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