Rascasse Audience Intelligence

Styria Audience in Germany

A data profile of the people who buy, follow and care about Styria in Germany — modelled from more than twelve digital signal sources. Styria has an estimated audience of 477,309 people in Germany.

#1042among POI in Germany#955in Travel & Leisure

The average Styria fan in Germany is 44.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Andy Borg, Tour de France, Non-alcoholic beverage, with strongest over-indexing on Andy Borg (4.96× the country average).

Demographically, the Styria audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Styria fan in Germany is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Andy Borg.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Styria profile in Germany.

Audience size
477K
in Germany
Gender
61.5%♀
38.5% male
Age
44.6
average years
Country rank
#12210
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Styria fans

61.5% are female, 38.5% are male, average age 44.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Styria audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age44.6
Estimated audience size477,309
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Styria audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4930%
50+28%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Styria audience comes from Germany.

Worldwide audience distribution share by country for Styria
CountryShare
Austria65.6%
Germany26.1%
United States2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Styria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Styria fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.76×
02Baden-Württemberg~80K1.29×
03Sachsen~30K1.23×
04Thüringen~10K1.20×
05Hessen~40K1.03×
06Rheinland-Pfalz~20K1.02×
07Sachsen-Anhalt~10K0.94×
08Nordrhein-Westfalen~100K0.92×
09Saarland~5K0.92×
10Brandenburg~10K0.90×
11Niedersachsen~40K0.86×
12Berlin~20K0.84×
13Schleswig-Holstein~10K0.84×
14Hamburg~9K0.81×
15Mecklenburg-Vorpommern~7K0.80×
16Bremen~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Styria, Germany
0.78×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Styria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Styria audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio4.96×
02Non-alcoholic beverageFood & Beverages4.67×
03Mineral waterFood & Beverages4.55×
04Tour de FranceSports3.06×
05NordseeFood & Beverages2.73×
06Junge FreiheitNews2.69×
07Public transportCars & Mobility2.21×
08Markus LanzMovies & TV2.14×
09TraditionPolitics & Society2.10×
10Aral AGCars & Mobility1.93×
11Alpine skiingSports1.91×
12Veterinary medicineBusiness & Career1.89×
13QVCMovies & TV1.76×
14Schlager musicMusic & Radio1.74×
15Helene FischerMusic & Radio1.62×
16ZDFMovies & TV1.61×
17Solar energyHome & Garden1.61×
18CHECK24Business & Career1.60×
19PostbankBusiness & Career1.59×
20Breaking newsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Styria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Styria audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
TraditionCONSERVATISM2.10×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Styria audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Early Adopter MentalityPOWER0.67×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Styria have in Germany?

Styria has an estimated audience of 477,309 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Styria fans?

61.5% of Styria fans are female, 38.5% are male, with an average age of 44.6 years.

03

Which brands do Styria fans like most?

Styria fans show strongest brand affinity for Andy Borg (4.96×), Tour de France (3.06×), and Non-alcoholic beverage (4.67×) over the country average.

04

Where do Styria fans live in Germany?

Styria fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Styria fans also like?

Beyond Styria itself, the audience over-indexes on Tour de France (3.06×), Non-alcoholic beverage (4.67×), Mineral water (4.55×), and Junge Freiheit (2.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Styria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Styria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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