A data profile of the people who buy, follow and care about Dua in Germany — modelled from more than twelve digital signal sources. Dua has an estimated audience of 405,394 people in Germany.
The average Dua fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Islamic banking, Cat Stevens, Bodrum, with strongest over-indexing on Islamic banking (81.67× the country average).
Demographically, the Dua audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dua fan in Germany is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.
The key figures that characterise the Dua profile in Germany.
61.0% are female, 39.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 34.0 |
| Estimated audience size | 405,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Dua audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 10.7% |
| Indonesia | 8.2% |
| Saudi Arabia | 3.7% |
Where the Dua audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.72× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.58× | |
| 03 | Berlin | ~30K | 1.49× | |
| 04 | Hamburg | ~10K | 1.40× | |
| 05 | Bremen | ~5K | 1.30× | |
| 06 | Baden-Württemberg | ~70K | 1.27× | |
| 07 | Rheinland-Pfalz | ~20K | 1.08× | |
| 08 | Niedersachsen | ~40K | 0.96× | |
| 09 | Schleswig-Holstein | ~10K | 0.94× | |
| 10 | Bayern | ~60K | 0.93× | |
| 11 | Saarland | ~4K | 0.87× | |
| 12 | Brandenburg | ~8K | 0.67× | |
| 13 | Thüringen | ~7K | 0.67× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.67× | |
| 15 | Sachsen-Anhalt | ~7K | 0.65× | |
| 16 | Sachsen | ~10K | 0.59× |
The strongest cross-interests of the Dua audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Islamic banking | Business & Career | 81.67× | ||
| 02 | Cat Stevens | Music & Radio | 48.39× | ||
| 03 | Ekşi Sözlük | Internet & Social Media | 20.52× | ||
| 04 | Gossip Girl | Movies & TV | 18.64× | ||
| 05 | Muslim holidays | Politics & Society | 16.93× | ||
| 06 | Imagine Dragons | Music & Radio | 16.07× | ||
| 07 | Bodrum | Travel & Leisure | 15.00× | ||
| 08 | Hijab | Politics & Society | 14.34× | ||
| 09 | D&R | Technology & Electronics | 14.25× | ||
| 10 | Ramadan (calendar month) | Politics & Society | 13.87× | ||
| 11 | God in Islam | Politics & Society | 12.26× | ||
| 12 | Turkish cuisine | Food & Beverages | 9.29× | ||
| 13 | Real (hypermarket) | Shopping | 9.14× | ||
| 14 | Wattpad | Internet & Social Media | 8.02× | ||
| 15 | Fanatik | News | 7.94× | ||
| 16 | Trabzonspor | Sports | 7.72× | ||
| 17 | Turkish Airlines | Travel & Leisure | 6.90× | ||
| 18 | SunExpress | Travel & Leisure | 6.46× | ||
| 19 | Fenerbahçe S.K. | Sports | 6.27× | ||
| 20 | Discounts and allowances | Shopping | 5.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.42× | |
| Quality Awareness | PREMIUM | 1.97× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Pet Ownership | JOY | 0.98× |
Dua has an estimated audience of 405,394 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
61.0% of Dua fans are female, 39.0% are male, with an average age of 34.0 years.
Dua fans show strongest brand affinity for Islamic banking (81.67×), Cat Stevens (48.39×), and Bodrum (15×) over the country average.
Dua fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Dua itself, the audience over-indexes on Cat Stevens (48.39×), Bodrum (15×), Gossip Girl (18.64×), and SunExpress (6.46×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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