Rascasse Audience Intelligence

Dua Audience in Germany

A data profile of the people who buy, follow and care about Dua in Germany — modelled from more than twelve digital signal sources. Dua has an estimated audience of 405,394 people in Germany.

The average Dua fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Islamic banking, Cat Stevens, Bodrum, with strongest over-indexing on Islamic banking (81.67× the country average).

Demographically, the Dua audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dua fan in Germany is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dua profile in Germany.

Audience size
405K
in Germany
Gender
61.0%
39.0% male
Age
34.0
average years
Country rank
#13880
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dua fans

61.0% are female, 39.0% are male, average age 34.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Dua audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age34.0
Estimated audience size405,394
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Dua audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3921%
40-4918%
50+7%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Dua audience comes from Germany.

Worldwide audience distribution share by country for Dua
CountryShare
Turkey10.7%
Indonesia8.2%
Saudi Arabia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dua audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dua fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.72×
02Nordrhein-Westfalen~100K1.58×
03Berlin~30K1.49×
04Hamburg~10K1.40×
05Bremen~5K1.30×
06Baden-Württemberg~70K1.27×
07Rheinland-Pfalz~20K1.08×
08Niedersachsen~40K0.96×
09Schleswig-Holstein~10K0.94×
10Bayern~60K0.93×
11Saarland~4K0.87×
12Brandenburg~8K0.67×
13Thüringen~7K0.67×
14Mecklenburg-Vorpommern~5K0.67×
15Sachsen-Anhalt~7K0.65×
16Sachsen~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Dua, Germany
0.59×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dua audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dua audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career81.67×
02Cat StevensMusic & Radio48.39×
03Ekşi SözlükInternet & Social Media20.52×
04Gossip GirlMovies & TV18.64×
05Muslim holidaysPolitics & Society16.93×
06Imagine DragonsMusic & Radio16.07×
07BodrumTravel & Leisure15.00×
08HijabPolitics & Society14.34×
09D&RTechnology & Electronics14.25×
10Ramadan (calendar month)Politics & Society13.87×
11God in IslamPolitics & Society12.26×
12Turkish cuisineFood & Beverages9.29×
13Real (hypermarket)Shopping9.14×
14WattpadInternet & Social Media8.02×
15FanatikNews7.94×
16TrabzonsporSports7.72×
17Turkish AirlinesTravel & Leisure6.90×
18SunExpressTravel & Leisure6.46×
19Fenerbahçe S.K.Sports6.27×
20Discounts and allowancesShopping5.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dua audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dua audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.42×
Quality AwarenessPREMIUM1.97×
Design AffinityPREMIUM1.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dua audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Convenience OrientationPREMIUM0.92×
Pet OwnershipJOY0.98×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Dua have in Germany?

Dua has an estimated audience of 405,394 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Dua fans?

61.0% of Dua fans are female, 39.0% are male, with an average age of 34.0 years.

03

Which brands do Dua fans like most?

Dua fans show strongest brand affinity for Islamic banking (81.67×), Cat Stevens (48.39×), and Bodrum (15×) over the country average.

04

Where do Dua fans live in Germany?

Dua fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dua fans also like?

Beyond Dua itself, the audience over-indexes on Cat Stevens (48.39×), Bodrum (15×), Gossip Girl (18.64×), and SunExpress (6.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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