Dua Audience in Germany
Dua has an estimated audience of 405,394 people in Germany. 61.0% are female, 39.0% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, CAC 40, Therme Erding, Electrolyte, Hazarajat.
The average Dua fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, CAC 40, Therme Erding, with strongest over-indexing on Rossmann (1.93× the country average). Demographically, the Dua audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Dua fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 34.0 |
| Estimated audience size | 405,394 |
Audience persona
The typical Dua fan in Germany is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,760 | 1.63× |
| Baden-Württemberg | 72,755 | 1.32× |
| Bayern | 60,440 | 0.93× |
| Hessen | 55,765 | 1.81× |
| Niedersachsen | 39,302 | 1× |
| Berlin | 26,660 | 1.47× |
| Rheinland-Pfalz | 22,041 | 1.09× |
| Hamburg | 13,582 | 1.48× |
| Schleswig-Holstein | 13,421 | 0.92× |
| Sachsen | 9,813 | 0.49× |
| Brandenburg | 6,594 | 0.52× |
| Bremen | 5,004 | 1.44× |
| Thüringen | 4,429 | 0.43× |
| Sachsen-Anhalt | 4,343 | 0.41× |
| Saarland | 3,652 | 0.73× |
| Mecklenburg-Vorpommern | 2,510 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.93× | Shopping |
| CAC 40 | 3.03× | Business & Career |
| Therme Erding | 7.05× | Travel & Leisure |
| Electrolyte | 10.84× | Health |
| Hazarajat | 18.42× | Travel & Leisure |
| Isha Yoga | 10.13× | Sports |
| Cachorro | 3.32× | Pets & Animals |
| Hockenheim | 7.57× | Travel & Leisure |
| Jaripeo | 20× | Sports |
| Assetto Corsa | 4.58× | Games |
| Home Delivery | 2.04× | Food & Beverages |
| Ipekyol | 2.81× | Shopping |
| Hope Springs (2012 film) | 8.26× | Movies & TV |
| Khādī | 8.46× | Home & Garden |
| Bank account | 1.64× | Business & Career |
| Humans (TV series) | 2.85× | Movies & TV |
| Picnic | 2× | Kids & Family |
| Haitian Vodou | 1.72× | Politics & Society |
| Emigrate (band) | 4.68× | Music & Radio |
| Faculty of Medicine, Chulalongkorn University | 6.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Design Affinity | PREMIUM | 1.34 |
| Creativity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 10.8% |
| Indonesia | 8.3% |
| Saudi Arabia | 3.7% |
See Dua audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dua have in Germany?
Dua has an estimated audience of 405,394 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dua fans?
61.0% of Dua fans are female, 39.0% are male, with an average age of 34.0 years.
Which brands do Dua fans like most?
Dua fans show strongest brand affinity for Rossmann (1.93×), CAC 40 (3.03×), and Therme Erding (7.05×) over the country average.
Where do Dua fans live in Germany?
Dua fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,760), Baden-Württemberg (reach 72,755), and Bayern (reach 60,440). These three regions account for the largest share of the active audience.
What other brands do Dua fans also like?
Beyond Dua itself, the audience over-indexes on CAC 40 (3.03×), Therme Erding (7.05×), Electrolyte (10.84×), and Hazarajat (18.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.