Dua Audience in United States
Dua has an estimated audience of 292,439 people in United States. 54.6% are female, 45.4% are male, average age 32.3. Top regions: Massachusetts, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Bank account, Natural rubber.
The average Dua fan in United States is 32.3 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dua audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Dua fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 32.3 |
| Estimated audience size | 292,439 |
Audience persona
The typical Dua fan in United States is balanced, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 84,399 | 14.65× |
| California | 23,442 | 0.73× |
| Texas | 20,789 | 0.83× |
| Florida | 18,942 | 0.96× |
| New York | 18,804 | 1.15× |
| Georgia | 11,956 | 1.33× |
| Illinois | 10,690 | 1.1× |
| Pennsylvania | 8,878 | 0.9× |
| New Jersey | 7,572 | 1.02× |
| North Carolina | 7,211 | 0.82× |
| Virginia | 7,078 | 0.99× |
| Michigan | 6,688 | 0.87× |
| Ohio | 5,946 | 0.66× |
| Maryland | 4,814 | 0.96× |
| Arizona | 4,151 | 0.7× |
| Washington | 3,984 | 0.68× |
| Minnesota | 3,528 | 0.84× |
| Tennessee | 3,479 | 0.59× |
| Connecticut | 3,173 | 1.08× |
| Indiana | 2,987 | 0.56× |
| Missouri | 2,724 | 0.58× |
| Colorado | 2,585 | 0.56× |
| Alabama | 2,542 | 0.62× |
| South Carolina | 2,474 | 0.56× |
| Louisiana | 2,227 | 0.59× |
| Wisconsin | 2,120 | 0.48× |
| Oregon | 2,061 | 0.61× |
| Kentucky | 2,031 | 0.55× |
| New Hampshire | 1,961 | 1.7× |
| Rhode Island | 1,854 | 1.99× |
| Oklahoma | 1,675 | 0.52× |
| Nevada | 1,589 | 0.56× |
| Washington, District of Columbia | 1,566 | 1.78× |
| Mississippi | 1,193 | 0.5× |
| Arkansas | 1,157 | 0.48× |
| Utah | 1,140 | 0.44× |
| Kansas | 1,129 | 0.49× |
| Iowa | 1,108 | 0.46× |
| Maine | 737 | 0.7× |
| New Mexico | 698 | 0.48× |
| Nebraska | 649 | 0.44× |
| Delaware | 626 | 0.78× |
| West Virginia | 599 | 0.44× |
| Hawaii | 579 | 0.46× |
| Idaho | 546 | 0.37× |
| Vermont | 315 | 0.61× |
| Montana | 300 | 0.37× |
| Alaska | 278 | 0.44× |
| North Dakota | 247 | 0.41× |
| South Dakota | 211 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.63× | Technology & Electronics |
| Bank account | 4.1× | Business & Career |
| Natural rubber | 3.41× | Cars & Mobility |
| Electrolyte | 6.64× | Health |
| The Historian | 16.48× | Literature |
| Combat sport | 1.61× | Sports |
| Nationality | 2.13× | Politics & Society |
| Mothercare | 2.67× | Kids & Family |
| Cachorro | 4.35× | Pets & Animals |
| Biblical inspiration | 6.74× | Politics & Society |
| Eurail | 16.57× | Cars & Mobility |
| Sears | 2.69× | Shopping |
| Laguna (province) | 6.47× | |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Tail lift | 11.21× | Cars & Mobility |
| Acoustic music | 2.17× | Music & Radio |
| Dental hygienist | 3.01× | Health |
| Notre Dame Fighting Irish football | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.24 |
| Design Affinity | PREMIUM | 2.22 |
| Luxury Orientation | PREMIUM | 1.95 |
| Travelling | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 10.8% |
| Indonesia | 8.3% |
| Saudi Arabia | 3.7% |
See Dua audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dua have in United States?
Dua has an estimated audience of 292,439 people in United States, concentrated in Massachusetts and California.
What is the gender split and age of Dua fans?
54.6% of Dua fans are female, 45.4% are male, with an average age of 32.3 years.
Which brands do Dua fans like most?
Dua fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.
Where do Dua fans live in United States?
Dua fans in United States are most concentrated in Massachusetts (reach 84,399), California (reach 23,442), and Texas (reach 20,789). These three regions account for the largest share of the active audience.
What other brands do Dua fans also like?
Beyond Dua itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Bank account (4.1×), and Natural rubber (3.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.