New York Audience in Germany
New York has an estimated audience of 566,316 people in Germany. 60.7% are female, 39.3% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: De Buyer, Gil Ofarim, Google Analytics, Home Office, Nurse education.
The average New York fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include De Buyer, Gil Ofarim, Google Analytics, with strongest over-indexing on De Buyer (26.41× the country average). Demographically, the New York audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New York fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 34.3 |
| Estimated audience size | 566,316 |
Audience persona
The typical New York fan in Germany is more female, around 34.3 years old, with strong Travelling tendencies and a notable affinity for De Buyer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,603 | 1.16× |
| Bayern | 100,827 | 1.11× |
| Baden-Württemberg | 87,511 | 1.13× |
| Niedersachsen | 57,006 | 1.04× |
| Hessen | 53,941 | 1.25× |
| Rheinland-Pfalz | 28,782 | 1.01× |
| Berlin | 28,671 | 1.13× |
| Sachsen | 24,166 | 0.87× |
| Schleswig-Holstein | 19,727 | 0.97× |
| Brandenburg | 15,170 | 0.86× |
| Hamburg | 14,020 | 1.1× |
| Thüringen | 12,631 | 0.88× |
| Sachsen-Anhalt | 11,533 | 0.79× |
| Mecklenburg-Vorpommern | 8,344 | 0.77× |
| Saarland | 6,578 | 0.95× |
| Bremen | 4,794 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| De Buyer | 26.41× | Home & Garden |
| Gil Ofarim | 2.19× | Music & Radio |
| Google Analytics | 4.1× | Internet & Social Media |
| Home Office | 1.8× | Business & Career |
| Nurse education | 3.57× | Kids & Family |
| Product design | 2.16× | Business & Career |
| Hakkasan | 28.33× | Food & Beverages |
| CAC 40 | 1.59× | Business & Career |
| Mothercare | 1.96× | Kids & Family |
| Israel | 1.95× | Travel & Leisure |
| Ennis, Texas | 22.72× | Travel & Leisure |
| Like Dandelion Dust | 17.11× | Movies & TV |
| Handmade Gifts | 1.88× | Kids & Family |
| Home Delivery | 2.44× | Food & Beverages |
| Uthai Thani Province | 17.11× | Travel & Leisure |
| Kodi (software) | 2.36× | Technology & Electronics |
| Hawesko | 2.91× | Food & Beverages |
| Commercial mortgage | 1.54× | Business & Career |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Natural rubber | 1.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.14 |
| Sustainability | BALANCE | 2.13 |
| Quality Awareness | PREMIUM | 1.87 |
| Luxury Orientation | PREMIUM | 1.66 |
| Urban Lifestyle | OPEN | 1.56 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 17.3% |
| Japan | 12.6% |
See New York audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does New York have in Germany?
New York has an estimated audience of 566,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New York fans?
60.7% of New York fans are female, 39.3% are male, with an average age of 34.3 years.
Which brands do New York fans like most?
New York fans show strongest brand affinity for De Buyer (26.41×), Gil Ofarim (2.19×), and Google Analytics (4.1×) over the country average.
Where do New York fans live in Germany?
New York fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,603), Bayern (reach 100,827), and Baden-Württemberg (reach 87,511). These three regions account for the largest share of the active audience.
What other brands do New York fans also like?
Beyond New York itself, the audience over-indexes on Gil Ofarim (2.19×), Google Analytics (4.1×), Home Office (1.8×), and Nurse education (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.