Rascasse Audience Intelligence

New York Audience in Germany

A data profile of the people who buy, follow and care about New York in Germany — modelled from more than twelve digital signal sources. New York has an estimated audience of 566,316 people in Germany.

#186among City in Germany#878among POI in Germany#824in Travel & Leisure

The average New York fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Times Square, Rockefeller Center, Eros Ramazzotti, with strongest over-indexing on Times Square (31.76× the country average).

Demographically, the New York audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New York fan in Germany is more female, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Times Square.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York profile in Germany.

Audience size
566K
in Germany
Gender
60.7%♀
39.3% male
Age
34.3
average years
Country rank
#10609
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York fans

60.7% are female, 39.3% are male, average age 34.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for New York audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age34.3
Estimated audience size566,316
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the New York audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

3.3%

of the worldwide New York audience comes from Germany.

Worldwide audience distribution share by country for New York
CountryShare
United States24.1%
Italy17.2%
Japan12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York audience in Germany is strongest.

Fig. 05

Top regions by affinity

New York fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.22×
02Nordrhein-Westfalen~100K1.13×
03Baden-Württemberg~90K1.11×
04Hamburg~10K1.10×
05Bayern~100K1.09×
06Berlin~30K1.09×
07Niedersachsen~60K1.02×
08Rheinland-Pfalz~30K1.01×
09Bremen~5K1.01×
10Saarland~7K0.99×
11Schleswig-Holstein~20K0.97×
12Thüringen~10K0.90×
13Brandenburg~20K0.88×
14Sachsen~20K0.87×
15Sachsen-Anhalt~10K0.81×
16Mecklenburg-Vorpommern~9K0.80×
Fig. 06

Affinity by region

Affinity by region — New York, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York audience
#·InterestCategoryAffinity×
01Rockefeller CenterTravel & Leisure36.85×
02Statue of LibertyTravel & Leisure32.39×
03Times SquareTravel & Leisure31.76×
04Desperate HousewivesMovies & TV17.11×
05Corriere della SeraNews17.11×
06Il Fatto QuotidianoNews17.11×
07La StampaNews17.11×
08Eros RamazzottiMusic & Radio15.83×
09Andrea BocelliMusic & Radio14.10×
10HackersMovies & TV12.94×
11Milwaukee BucksSports11.84×
12Oklahoma City ThunderSports9.72×
13Jutarnji listNews6.61×
14Robert RedfordMovies & TV6.19×
15Travel agencyTravel & Leisure5.87×
16Cultural heritagePolitics & Society5.65×
17Crime fictionLiterature4.02×
18Unique GiftsShopping3.77×
19LivemusicMusic & Radio3.51×
20StarbucksFood & Beverages3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
TravellingTHRILL1.86×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Price SensitivityPREMIUM0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York have in Germany?

New York has an estimated audience of 566,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New York fans?

60.7% of New York fans are female, 39.3% are male, with an average age of 34.3 years.

03

Which brands do New York fans like most?

New York fans show strongest brand affinity for Times Square (31.76×), Rockefeller Center (36.85×), and Eros Ramazzotti (15.83×) over the country average.

04

Where do New York fans live in Germany?

New York fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do New York fans also like?

Beyond New York itself, the audience over-indexes on Rockefeller Center (36.85×), Eros Ramazzotti (15.83×), Desperate Housewives (17.11×), and Andrea Bocelli (14.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See New York audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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