Rascasse Audience Intelligence

New York Audience in United States

A data profile of the people who buy, follow and care about New York in United States — modelled from more than twelve digital signal sources. New York has an estimated audience of 4,124,212 people in United States.

#123among City in United States#570among POI in United States#655in Travel & Leisure

The average New York fan in United States is 36.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include International education, Cultural tourism, Bodrum, with strongest over-indexing on International education (25.98× the country average).

Demographically, the New York audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York fan in United States is balanced, around 36.4 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York profile in United States.

Audience size
4.1M
in United States
Gender
50.1%♀
49.9% male
Age
36.4
average years
Country rank
#7855
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York fans

50.1% are female, 49.9% are male, average age 36.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for New York audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.4
Estimated audience size4,124,212
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the New York audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

24.1%

of the worldwide New York audience comes from United States.

Worldwide audience distribution share by country for New York
CountryShare
United States24.1%
Italy17.2%
Japan12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York audience in United States is strongest.

Fig. 05

Top regions by affinity

New York fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K3.46×
02New Jersey~300K2.43×
03Washington, District of Columbia~20K1.65×
04Connecticut~60K1.47×
05Massachusetts~100K1.41×
06Florida~400K1.30×
07Virginia~100K1.21×
08Maryland~90K1.21×
09California~500K1.12×
10Georgia~100K1.10×
11Texas~400K1.08×
12Pennsylvania~100K1.06×
13Arizona~90K1.06×
14Rhode Island~10K1.06×
15Illinois~100K1.04×
16Delaware~10K1.03×
17North Carolina~100K1.01×
18Louisiana~50K1.00×
19Alabama~60K0.99×
20Nevada~40K0.97×
21Washington~80K0.96×
22Alaska~9K0.96×
23Maine~10K0.94×
24Vermont~7K0.94×
25South Carolina~60K0.93×
26Michigan~90K0.87×
27Tennessee~70K0.87×
28Ohio~100K0.86×
29Colorado~60K0.85×
30Mississippi~30K0.85×
31Hawaii~20K0.85×
32New Hampshire~10K0.85×
33Oregon~40K0.83×
34Indiana~60K0.82×
35Utah~30K0.82×
36Kentucky~40K0.81×
37Arkansas~30K0.81×
38Iowa~30K0.80×
39Minnesota~50K0.78×
40Kansas~30K0.78×
41New Mexico~20K0.78×
42Missouri~50K0.77×
43Oklahoma~30K0.76×
44Wisconsin~50K0.73×
45Nebraska~10K0.70×
46West Virginia~10K0.68×
47South Dakota~6K0.67×
48Idaho~10K0.65×
49North Dakota~5K0.63×
50Montana~7K0.60×
Fig. 06

Affinity by region

Affinity by region — New York, United States
0.60×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure34.39×
02Drone racingSports26.83×
03International educationBusiness & Career25.98×
04Brownie (folklore)Food & Beverages23.85×
05EasyJetTravel & Leisure20.00×
06RyanairTravel & Leisure18.90×
07BodrumTravel & Leisure18.73×
08Forex Online TradingBusiness & Career13.71×
09HyattTravel & Leisure10.60×
10Disneyland ParisTravel & Leisure9.65×
11Antique carCars & Mobility6.10×
12Auto showCars & Mobility5.43×
13HinduismPolitics & Society5.33×
14Marriott Hotels & ResortsTravel & Leisure5.27×
15BritpopMusic & Radio5.24×
16DancehallsMusic & Radio4.17×
17Digital photographyBusiness & Career3.82×
18ActivismPolitics & Society3.18×
19RadioTechnology & Electronics3.00×
20TikTokInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.89×
Pet OwnershipJOY2.47×
Design AffinityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
DIY MentalityTHRILL0.79×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York have in United States?

New York has an estimated audience of 4,124,212 people in United States, concentrated in New York and California.

02

What is the gender split and age of New York fans?

50.1% of New York fans are female, 49.9% are male, with an average age of 36.4 years.

03

Which brands do New York fans like most?

New York fans show strongest brand affinity for International education (25.98×), Cultural tourism (34.39×), and Bodrum (18.73×) over the country average.

04

Where do New York fans live in United States?

New York fans in United States are most concentrated in New York (reach ~800K), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do New York fans also like?

Beyond New York itself, the audience over-indexes on Cultural tourism (34.39×), Bodrum (18.73×), Hyatt (10.6×), and Disneyland Paris (9.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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