New York Audience in United States

New York has an estimated audience of 4,124,212 people in United States. 50.1% are female, 49.9% are male, average age 36.4. Top regions: New York, California, Texas. Top brand affinities: Enterprise Rent-A-Car, Google Maps, Indeed.com, Capital One, Google News.

The average New York fan in United States is 36.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Enterprise Rent-A-Car, Google Maps, Indeed.com, with strongest over-indexing on Enterprise Rent-A-Car (34.07× the country average). Demographically, the New York audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of New York fans

Demographic split for New York audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.4
Estimated audience size4,124,212

Audience persona

The typical New York fan in United States is balanced, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for New York in United States
RegionReachAffinity
New York814,3393.53×
California538,8881.19×
Texas400,5431.13×
Florida388,4531.39×
New Jersey189,3021.8×
Illinois152,1081.11×
Pennsylvania148,6551.07×
Georgia146,0101.15×
North Carolina131,8121.06×
Virginia126,5681.26×
Massachusetts121,5641.5×
Ohio111,1410.87×
Michigan97,2200.9×
Arizona93,5201.11×
Maryland87,6301.24×
Washington82,3881×
Tennessee74,2740.9×
Indiana61,5120.82×
Connecticut60,5691.46×
Alabama59,0821.03×
Colorado58,5330.9×
South Carolina58,1190.94×
Louisiana54,3651.02×
Missouri50,9720.77×
Minnesota47,3950.8×
Wisconsin45,4380.73×
Kentucky41,2050.8×
Oregon39,5720.84×
Nevada38,8940.98×
Oklahoma34,0770.74×
Utah30,2800.82×
Mississippi27,4890.81×
Iowa27,2870.8×
Arkansas26,9900.79×
Kansas24,8030.76×
Washington, District of Columbia21,0241.7×
Hawaii15,0240.85×
New Mexico15,0080.73×
Maine13,8170.94×
Nebraska13,6440.66×
New Hampshire13,6250.84×
Rhode Island13,5511.03×
Idaho12,6350.61×
West Virginia12,3000.64×
Delaware11,3321×
Alaska7,5780.86×
Vermont6,5580.91×
Montana6,1540.54×
South Dakota5,7570.6×
North Dakota4,6960.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York audience
BrandAffinityCategory
Enterprise Rent-A-Car34.07×Cars & Mobility
Google Maps14.38×Internet & Social Media
Indeed.com12.91×Business & Career
Capital One11.96×Business & Career
Google News12.82×News
Subway Surfers34.71×Games
ICloud17.85×Technology & Electronics
Apple Store14.25×Shopping
Beetlejuice8.06×Movies & TV
CarGurus8.88×Cars & Mobility
DeviantArt10.74×Internet & Social Media
Circle K10.58×Shopping
Jollibee15.98×Food & Beverages
Zac Efron14.22×Movies & TV
Khan Academy12.26×Business & Career
Alamo Rent a Car27.11×Cars & Mobility
DuckDuckGo12.48×Internet & Social Media
Dakota Johnson13.04×Movies & TV
Aaron Rodgers8.46×Sports
Diane Keaton8.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York audience
TraitClusterScore
Luxury OrientationPREMIUM3.86
LGBTQ+ IdentityOPEN2.91
Design AffinityPREMIUM2.58
Risk AppetiteTHRILL2.33
Community OrientationOPEN2
TravellingTHRILL1.96

Worldwide distribution

Worldwide audience distribution share by country for New York
CountryShare
United States24.2%
Italy17.3%
Japan12.6%

See New York audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does New York have in United States?

New York has an estimated audience of 4,124,212 people in United States, concentrated in New York and California.

What is the gender split and age of New York fans?

50.1% of New York fans are female, 49.9% are male, with an average age of 36.4 years.

Which brands do New York fans like most?

New York fans show strongest brand affinity for Enterprise Rent-A-Car (34.07×), Google Maps (14.38×), and Indeed.com (12.91×) over the country average.

Where do New York fans live in United States?

New York fans in United States are most concentrated in New York (reach 814,339), California (reach 538,888), and Texas (reach 400,543). These three regions account for the largest share of the active audience.

What other brands do New York fans also like?

Beyond New York itself, the audience over-indexes on Google Maps (14.38×), Indeed.com (12.91×), Capital One (11.96×), and Google News (12.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.